my project report on hospital marketing from the Bhagwan mahavir medica superspeclity Hospital ranchi jharkhand

1. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 1
Institute Of Management Studies
Ranchi University
Project Report
On
“Hospital Marketing”
Submitted By: Guided By:
Mr. Ravikant Mr. Sandipan Karmakar

2. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 2
Declaration
I Ravikant, student of Master of Business Administration,
Institute of Management Studies, Ranchi University, Ranchi,
Jharkhand has undergone Summer Internship Program at Bhagwan
Mahavir Medica Superspeciality Hospital, Ranchi and had undertaken a
project on “Hospital Marketing” in BMMSH Hospital, Ranchi as part of my
University curriculum.
I hereby give a declaration that all the information, collection of the data and
the project report will be solely used for my academic purpose and will never
be used for any other purpose.
____________________ ____________________
(Signature of Authority) (Signature Trainee)

3. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 3
Hospital Marketing
Bhagwan Mahavir Medica Superspeciality
Hospital
Bariatu Road, Near Booty More, Jharkhand, Ranchi-834009
College:- Institute of Management Studies, Ranchi University,
Ranchi, Jharkhand
University- Ranchi University
Name- Ravikant
Course- Master in Business Administration (MBA)
Department- Marketing
Designation- Trainee
Mentors- Mr. Sandipan Karmakar (Sr. Manager Trade & Development)
Institutional Guide- Mrs. Malvika Sharma (Personality Development
program) IMS Ranchi University, Ranchi
Roll no.:- 15MBA01150
Reg. no.-BM0084/15
Address- Institute of Management Studies (Run & governed by Ranchi
university) Morabadi Campus, Ranchi University, Ranchi 834008,
Jharkhand.

4. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 4
ACKNOWLEDGEMENT
The satisfaction that accompanies that the successful completion of
any task would be incomplete without the mention of people whose
ceaseless cooperation made it possible, whose constant guidance and
encouragement crown all efforts with success.
We are grateful to our project guide Mr. Sandipan Karmakar for the
guidance, inspiration and constructive suggestions that helpful us in
the preparation of this project.
We also thank our other marketing Executives who have helped in
successful completion of the project.

5. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 5
CONTENTS
Sr. No. Topic Page no.
1 About the hospital (BMMSH) 6
2 Patient’s Rights and Responsibilities Encouraged by Medica 7
3 Services and Facilities at BMMSH 8-9
4 Specialized Departments of Medica 10-12
5 Medica Specialities 13
6 Layout of the Hospital 14-19
7 Health Packages Offered by BMMSH 20-22
8 In-house training 23-27
9 Field Training 28-38
10 Conclusion 39
11 Bibliography 40

6. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 6
ABOUT THE HOSPITAL
Bhagwan Mahavir Medica Superspecialty Hospital (BMMSH) is a superspecialty hospital managed my
Medica Hospitals Pvt. Ltd., Kolkata. Medica is one of the largest healthcare providers in eastern India.
It is also the youngest hospital to get the youngest NABH accreditation. We bring you the finest
ambience and services for inpatient and outpatient treatment, with special emphasis on quality care,
reasonable price, management expertise and sophisticated medical devices. Medica is using its expertise
and vast experience of running hospitals in different cities of the country, to bring superior healthcare
services at affordable rates to Ranchi.
The new 300 bed Bhagwan Mahavir Medica Superspecialty Hospital in Ranchi, is equipped to provide
advance care and services in the field of Cardiac sciences, Neurological diseases, Orthopaedics, kidney
diseases ,Gastroenterology and GIs surgery, Obstetrics and Gynaecology, paediatrics, Ear – Nose-
Throat, Dermatology, Critical care, Emergency, Internal Medicine, General Surgery, Physical Therapy,
and Rehabilitation.
Critical Care:
27 bed ICU and HDU unit with world-class facilities committed to the service of all patients in need of
Cardiac, Neurological, Poly trauma or any other medical and surgical critical care.
With an expert team of consultants with state-of-the-art equipment catering of invasive monitoring,
backed by point of care diagnostic facilities and latest respiratory care ventilators BMMSH is dedicated
to bring in the best clinical outcome for each and every clinical patient.
Emergency and Trauma Service:
The emergency at BMMSH consists of physician, nurses and emergency medical technicians who are
highly trained in the field emergency medicine. It is conveniently located with direct access to the
Ambulance Bay. The BMMSH emergency team is dedicated to providing the highest quality of care
beginning with paid assessment, planning and treatment, tailored to meet the patient’s specific needs.
Mission
Deliver excellent clinical outcome with superior patient care in transparent
manner with a safe environment.
Vision
Committed to bring the best in health care.

7. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 7
Patient’s Rights and Responsibilities Encouraged by
Medica
Patient’s rights:
 Every Patient has the right to guaranteed, competent high quality care and treatment given with
respect and dignity.
 Patients have a right to be informed about the diagnosis of their problems. They also have a
right to be informed of any other significant illness, as soon as practicably possible.
 Patients have the right to be informed about new developments pertaining to their care, as they
occur.
 Patients have a right to be able to change their mode of treatment and hospital if they so desire
in consultation with their physician.
 Patients have a right to be informed, in specific terms, about what to do in case of emergency.
Patient’s responsibilities:
Patients are responsible for following hospital policies and procedures.
Patients are responsible for careful use of hospital supplies and property.
Patients are responsible for valuable personnel effects brought to the hospital.
Patients are responsible for addressing their concerns and must raise any questions which they
might have about their care.
Patients are encouraged to give encouragement and support to other patients.

8. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 8
Services and Facilities at BMMSH
BMMSH Services:
The BMMSH institute of Neurosciences is proud to offer a complete care for all types of Neurological
and Spinal disorders under professionals who have been handpicked for this purpose. Specialists are
highly trained and motivated to care for the emergency and routine cases like:
 Trauma of head and spine
 Infections of brain and spine
 Brain and spinal tumours
 Stereotactic neurosurgery
 Micro surgery
 Endoscopic neurosurgery
 Minimally invasive neurosurgery
 Hydrocephalus
 Childhood neurosurgical diseases
 ICP monitoring
 Spine surgery, all types of fusions for spine, pain surgery with spinal cord stimulation
 Microdisectomy (lumbar, cervical)
 All types of spinal surgery for fracture, malignancy
 Microsurgery for intramural and Intramedullary Tumours
 Corrective surgery in association with spine surgeons
 Orthopaedic Rehabilitation
 Low Back Pain
 Shoulder Pain
 Neck Pain
 Knee Pain
 Ankle Pain
 Neurological Rehabilitation
 Fitness Programme
 Exercise for Pregnant women
 Sport Injury
 Vestibular Exercises
 Pathology
 Maxillofacial Surgery
 Cancer Surgery
 General and Minimal Access Surgery

9. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 9
Medica Facilities:
 Stroke Unit with 24x7 emergency facilities for Thrombolysis, Carotid investigations and interventions,
stroke surgery
 Rapid access 24x7 helpline for management of Stroke and Transient Ischaemic Attacks
 Stroke review and Prevention services
 Specialist multi-disciplinary memory clinics
 Multi-disciplinary Stroke and Neurological Rehabilitation and management of Spasticity
 Specialist Neurological acute care for diseases like Epilepsy and Headache
 Joint Replacement and Reconstruction Service
 Sports Surgery and Arthroscopic surgery
 Paediatric and Deformity correction service
 Spine Service
 Trauma Service
 Dialysis
 Low Flux Dialysis
 Single-use Low and High Flux Dialysis
 Plasmapheresis
 4008 Sc Dialysis Machine
 Haemodialysis’ with Ultra Pure Water
 Non Invasive Monitors with each bed
 Specified ICUs
 Specialised ICUs
 Comprehensive Care
 Updated Modern Technology
 Adequate Medical Staff
 Consultant Rati
Diagnostic (non-invasive)
 ECG (12 lead, computerised)
 Echo Cardiograph
 TMT
 Holter Monitor
 Stress Echo
 Tilt Table Test
 Preventive Cardiology
Diagnostic (Invasive)
 Coronary Angiography
 Femoral
 Radial
 Cerebral/Carotid
 Peripheral/Renal
 Electro Physiology

10. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 10
Specialized Departments of Hospital
General Medicine
Neurology
Neuro Sugery
Cardiology
Cardiac Surgery
Nephrology

11. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 11
Urology
Transplant Surgery
Orthopaedics Surgery
General and Laparoscopic Surgery
Obst. & Gynenocology Surgery
Gastroenterology

12. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 12
E.N.T.
Dermatology
Plastic Surgery
Physical Therapy
Opthalmology

13. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 13
Medica Specialities
Medica Institute of Neurosciences:
Facilities include:
1. Surgical treatment for stroke
2. Trauma of head and spine
3. Infection of head and spine
4. Brain and spinal Tumours
5. Spinal Arthoplasty
6. Corrective Surgeries
7. All kinds of endoscopic and micro neurosurgeries
8. Paediatric neurosurgery
Media Institute of Cardiac Sciences:
1. Diagnostic services: Non invasive and Invasive procedures
2. Therapeutic interventions: Angioplasty, pacemaker implantation and primary angioplasty
3. Surgical interventions: CABG & Valve Surgeries
Medica Institute of Kidney Diseases:
This advanced institute provides comprehensive diagnostic and treatment services,
including surgical options, for all kinds of kidney diseases and Urological problems. The
hospital provides dialysis in an advanced set-up at affordable rates.
Medica Institute of Orthopaedic Sciences:
Facilities at the institute of orthopaedic sciences include comprehensive treatment for Arthritis:
1. Joint Replacement (including total knee and total hip replacements)
2. Spine clinic
3. Paediatric and Deformity corrections
4. Trauma management
5. Sports medicines

14. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 14
Layout of the Hospital
Basement
Sr.No. Room No Room Name
1 601 Mortuary/Panel Room/Pump Room
2 602 Pump Room
3 603 UPS Room
4 604 Panel Room
5 605 Department of Laboratory Services
6 610 Security Control Room
7 611 Project Office
8 614 Class Room 1
9 615 Class Room 2
10 616 Housekeeping Store
11 617 Bio-Medical Store
12 618 Purchase Office
13 619 Medical and Surgical store
14 620 Mail change Room
15 621 Nursing change Room
16 622 Housekeeping & Security change Room
17 623 Medical Records Department
18 624 Nursing Office
19 625 Meeting Room
20 626 Administration/HR/Finance/IT/MKT
21 627 Conference Room

15. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 15
Ground Floor
Sr. No. Room No Name of Doctors specialization OPD
1 501 Dr. Rishikant Kumar Internal Medicine OPD 1
2 502 Dr. (major) Ramesh Das General Surgery OPD 2
3 503 Dr. Ashok kumar Neuro medicine OPD 3
4 504
Dr. Sanjay kumar /
Dr. patric prabodh minj Neurosurgery OPD 4
5 505 Dr. Ambrish kumar ENT OPD 5
6 506 Dr. Shabdika Mayuri Lal Obs. & Gynae. OPD 6
7 507 Dr. Praveen kr. Sinha Orthopedic OPD 7
8 508 Dr. Anup kr. Sahu Urology OPD 8
9 509 Dr. Deepak Gupta Cardiac Science OPD 9
10 510 Dr. Anil Kumar Neuro physchiatrist OPD 10
11 Dr. Awinash kumar Gastroentrology
12 Dr. Soumik Chatterjee Urology
13 511 EEG, EMG Room
14 512 ECG Room
15 513 Sample collection Room
16 514 TMT Room
17 515 Urodynamics
18 516 Executive Health check UP
19 517 ECHO Room
20 518 Console
21 519 X-Ray Room
22 520 USG Room
23 523 Equipment Room
24 524 MRI Room
25 525 Console
26 526 CT Scan
26 529 Office of BMMHS
27 531 Doctor Room
28 533 Cafeteria
29 534 Kitchens
30 535 Dining Area
31 536 Discharge Room
32 537 Dialysis Room
33 540 Nephrology OPD
34 541 Emergency Ward
35 543 Dept Of Physiotherapy
36 544 Doctor Lounge
37 544 A GM Sir Room
38 545 directors Sir Room
39 546 Medical Store
40 Pharmacy
41 ER Waiting

16. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 16
42 Public Reception Desk
43 DR. Ajay Kumar
44 Admission
45 Lobby Area
46 Construction Room
47 OPD Waiting Room

17. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 17
First Floor
SL. No Room No BEDS No. Name of Department
1 101 1 to 9 General Female Ward
2 102 10 to 18 General Female Ward
3 103 19 to 27 General male Ward
4 104 28 t0 36 General male Ward
5 105 Dressing Room
6 106 37
7 107 38
8 108 39
9 109 40
10 110 41
11 111 Endoscopy Recovery Area
12 112 Endoscopy
13 113 Male Toilet
14 114 Female Toilet
15 115 Doctor Room
16 116 General Store
17 117 42 to 46
18 118 47 to 48
19 119 49 to 50
20 120 51-52
21 121 53-54
22 122 55-56
23 123 57-58
24 124 59-60
25 125 61-62
26 126 63-64
27 127 68
28 128 66
29 129 67
30 130 68
31 131 69
32 132 70
33 133 71
34 134 72
35 135 73
36 136 74
37 137 75
38 138 76
39 139 77-86 Netal Ward
40 140 87-92 Maternity

18. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 18
Second Floor
SL. No Room No Name of Department
1 204 Dr. Deepak Kumar Dir. Cardiac Sciences
2 205 Cath Lab
3 206 Dr. Kunal Hazari Dir. Dept. Of Cardiac Surgery
4 207 CTVS
5 208 Neonatel ICU
6 209 Piadetric ICU
7 210 Recovery
9 212 Toilet Male
10 213 Toilet Female
11 Neuro ICU
12 CCU
13 HDU
14 Lift Lobby

19. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 19
Third Floor
Sr. No. Room no. Room Name
1 314 Duty Doctors Room
2 315 General store
3 316 5 Beds (112-116)
4 317 2 Beds (117-118)
5 318 2 Beds (119-120)
6 319 2 Beds (121-122)
7 320 2 Beds (123-124)
8 321 Opthalmology Minor OT
9 322 CSSD Room
10 323 Opthalmology OPD
11 Dr. Anandya Anuradha
12 324 1 Bed (125)
13 325 1 Bed (126)
14 326 1 Bed (127)
15 327 1 Bed (128)
16 328 1 Bed (129)
17 329 1 Bed (130)
18 330 1 Bed (131)
19 Nephro Plus Reception
20 Negative Room
21 Consultation Room
22 Rest Room
23 Duty Doctors Room
24 Dialysis Unit
25 Dr. Ashok Kumar Vaidya

20. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 20
Health Packages Offered by BMMSH
Comprehensive Heart Check:
1. CBC
2. Blood Sugar (FNPP)
3. Urea
4. Creatinine
5. Sodium
6. Potassium
7. Lipid Profile
8. Liver Function Test
9. Urine Routine
10. Stool Routine
11. ECG
12. 2D echo
13. Chest X-ray
14. TMT
15. USG
16. Dietician Consultation
17. Cardiologist Consultation
18. Consultation With Physical Wellness Expert
19. Breakfast
General Health Check (Below 40):
1. CBC
2. Blood Sugar (F&PP)
3. TSH
4. Creatinine
5. Lipid Profile

21. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 21
6. Liver
7. Function Test
8. Uric Acid
9. Urine Routine
10. Stool Routine
11. Chest X-ray
12. USG of whole Abdomen
13. Dietician Consultation
14. Physician Consultation
15. Consultation with Physical Wellness Expert
16. Breakfast
Executive Health Check (40&Above):
1. CBC
2. Blood Sugar (F&PP)
3. Urea
4. Creatinine
5. Lipid Profile
6. Liver Function test
7. Uric Acid
8. HbA1C
9. Thyroid function test
10. Urine Routine
11. Stool Routine
12. ECG
13. 2D Echo
14. Chest X-ray
15. USG of whole abdomen
16. PFT

22. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 22
17. PSA
18. Pap Smear
19. Physician Consultation
20. Dietician Consultation
21. Breakfast
Well Women Check-up:
1. CBC
2. Blood Sugar (F&PP)
3. Uric Acid
4. Urea
5. Creatinine
6. Total Cholesterol
7. Urine Routine
8. Stool Routine
9. Thyroid Profile
10. USG Pelvis
11. Pep Smear
12. Gynaecology Consultation
13. Dietician Consultation
14. Consultation With Physical Wellness Expert
15. Breakfast

23. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 23
Objectives
1. To understand the process of Marketing in Healthcare sector.
2. To attain healthcare campaigns organised by the Marketing department.
3. To observe the organising of Healthcare campaigns under the Marketing
department.
4. To interact with doctors from other organisation for acknowledging the
patient flow.

24. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 24
In-house training
Visiting timing of the doctors in OPD
DEPARTMENT DOCTOR NAME OPD OPD TIME
INTERNAL MEDICINE
1.DR.RISHIKANT KUMAR 1 10:30am-12:30pm
2.DR.M.K BHADANI 1 1:30pm-3:00pm
3.DR.BRAJESWAR NATH SINGH 1 4:00pm-5:00pm
4.MANOJ KUMAR 1 5:00pm-6:00pm
5.DR.SHRUTI BHANDARI
NARSARIA 515 10:00am-5:00pm
GENERAL SURGERY
1.DR.(MAJOR) RAMESH DAS 2 10:00am-5:00pm
2.DR.ASHISH KUMAR 2 5:00pm-6:00pm
NEURO MEDICINE
1.DR.ASHOK KUMAR 3 10:30am-12:30pm
2.DR.PRASEN RANJAN 3 4:00pm-5:30pm
NEURO SURGERY
1.DR.SANJAY KUMAR 4 10:00am-5:00pm
2.DR.PATRICK P. MINJ 4 9:00am-5:00pm
ENT
1.DR.AMBRISH KUMAR 5 11:30am-3:00pm
2.DR.ABHISHEK KUMAR 5 3:00pm-5:00pm
OBS & GYNE
1.DR.SHABDIKA M LAL 6 12:00pm-3:00pm
2.DR.SWETA M LAL 6 9:00am-11:00am
3.DR.NIBEEDITA CHAKRABORTY 6 wed&sat 10am to 11am
ORTHOPAEDIC
1.DR.PRAVEEN KUMAR SINHA 7 10:00am 5:00pm
2.DR.NILESH MISHRA 7 10:00am-1:00pm
3.DR.NITESH PRIYA 7 12:00pm-1:00pm
4.DR.ROHIT LAL 7 1:00pm-3:00pm
6. DR ANKUR SAURAB 7 9.00AM-5.00PM
UROLOGY

25. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 25
1.DR.SAUMIK CHATTERJEE 12 10:00am-5:00pm
2.DR.ANUP KUMAR SAHU 8 9:00am-11:00pm
4.DR.RAJ KUMAR SHARMA 8 11:30am-12:30pm
CARDIAC SCIENCE
1.DR.DEEPAK GUPTA 9 12:00pm-5:00pm
2.KUNAL HAZARI 10 9:00am-5:00pm
PAEDIATRICIAN
DR.RICHA RESHMI 8
WED & FRI(5:00PM-
6:00PM)
DR.JOYTISH KUMAR 8 2:00PM-3:00PM
NEPHROLOGY
1.DR.ASHOK KUMAR BAIDYA DIALYSIS 10:30am-1:30pm
2.DR. KRISHNA M SAHU OPD 8
3.DR.PRAGYA GHOSH PANT DIALYSIS 9AM-5PM
OPTHALMOLOGY
DR.ANINDYA ANURADHA
3RD
FLOOR 9:00am-5:00pm
GASTROENTROLOGY DR.AWINASH 11 10:00am-5:00pm
PSYCHIATRIST 1.DR.CHANDRA KIRAN 8 9:00am-10:00am
2.DR. ANIL KUMAR 12:30PM-2:30PM

26. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 26
Key point that I have learnt in internal training at Bhagwan Mahavir Medica
Superspecialty Hospital (BMMSH) in Out Patient Department (OPD).
HELP DESK
 I learn how to great the patient at the Help Desk.
 I learn how to give a proper advice to the patient to reach an exact place
he/she wanted to reach.
 I learn how to tackle the patient in a proper manner.
 I learn to give proper and right information about the doctors, they are in
hospital or at leave.
 I learn what should do and what shouldn’t do at Help Desk.
 I learn how to find the patient with the Personal Registration Number
(PRN) in the computer and give an exact location of the patient if he/she
admitted in the hospital.
 By looking the faces of the patient we noted that the patient is really
happy with our services or not.
OPD BILLING COUNTER
 First of all the billing At OPD for the old and new patient should be done
of the consultation to the Doctors.
 Here the co-ordination between the patient to the doctors and vice- versa
to be done.
 After consultation with the doctors the prescription paper should be made
Xerox for the future use.
 Here we should learn the doctor’s timing for the patient help.
 Here OPD check out also should be made so that all the equipment in the
doctor room are available for the diagnoses.
 List of the patient admitted in the hospital consent to the doctor can be
generated by Hospital Management Information System (HMIS).
 I learn to take appointment of the patient through telephonic system.

27. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 27
DIAGNOSTIC BILLING COUNTERS
 Here all kind of billing related to diagnosis are to be done just like USG,
EEG, ECG, ECHO, X-RAY,CT-SCAN, LAB-TEST etc.
 Here all types of report are dispatched related to diagnostics.
 Here all types of health check-up billing is also done.
 Here Out Patient (OP) and Service Patient (SP) billing is also done.
 Here Hotler Test billing is also done. ( Hotler test is a test related to
24Hrs Heart monitoring system)

28. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 28
Field Training
Free Health Checkup Campaign Under BMMSH
Date-27/05/16
Time-10:00 a.m. to 1 p.m
Place- Medica Ramgarh, Jharkhand
Guiding Heads- : Anup Avinash Ekka (Deputy Executive), Sanjeev Acharjee
(Asst. manager- Trade Marketing),
Name: Ravikant
Medica Ramgarh

29. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 29
Doctors treating the patients in Medica Ramgarh during free Health
checkup Camp.
Dr. Ambrish Kumar MBBS,MS(ENT)
Dr. Praveen kumar sinha MBBS,
DNB(ortho)
Dr. Anindya Anuradha MBBS, MS(Opthal)
Dr. Shruti Bhandari Narsaria MBBS,
MD (int. Medicine)

30. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 30
This camp had taken place at Medica Ramgarh was conducted By Sanjeev Acharjee (Asst.
manager- Trade Marketing), Anup Avinash Ekka (Sr. Marketing Executive) and guided by
Mr. Sandipan Karmakar. This camp was held basically to spread awareness about an
opening of new branch of BMMSH now in Ramgarh that is Medica Ramgarh at Seota,
Marar, Ranchi Road, Ramgarh, Jharkhand. These doctor was there for consultation over there
in the camp.
 Dr. Ambrish Kumar MBBS,MS(ENT),
 Dr. Praveen kumar sinha MBBS, MS, DNB(ortho),
 Dr. Anindya Anuradha MBBS, DO(opthal), MS(Opthal)
 Dr. Shruti Bhandari (Gen. Medicine)
Soft skills learned-
 Why is it necessary to organise health check-up camps.
 How to run a proper setup plan.
 How to diagnose patients who are coming in the camp.
No. of patients treated- 125

31. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 31
Free Health Checkup Campaign Under BMMSH
Date-09/06/16
Time-10:00 a.m. to 1 p.m
Place- NTPC PHC Tandawa, Chatra, Jharkhand
Guiding Heads- : Sanjeev Acharjee (Asst. manager- Trade Marketing), Manoj
Kumar Singh (Sr. Marketing Executive)
Name: Ravikant
NTPC & BMMSH organized Free Health checkup camp

32. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 32
Doctors treating the patients at NTPC PHC Tandawa , Chatra
during free Health checkup Camp.
Dr. Rahul Kumar Sinha MBBS, MS (Orthopaedic Surgeon)
Dr. Shabdika Mayuri Lal MBBS, MD
(OBS. & Gynaecology)
Dr. Anju MBBS, General Physician

33. HOSPITAL MARKETING
INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 33
This camp had taken place at NTPC PHC Tandawa, Chatra, Jharkhand conducted By Sanjeev
Acharjee (Asst. manager- Trade Marketing), Manoj Kumar Singh (Sr. Marketing Executive)
and guided by Mr. Sandipan Karmakar. This camp was held basically to spread awareness about
BMMSH Ranchi Jharkhand. These doctor was there for consultation Dr. Rahul Kumar Sinha
MBBS, MS (Orthopaedic Surgeon), Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. &
Gynae., Dr. Anju MBBS, General Physician over there.
I also work with Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. & Gynae. With help of
them I am registration of the patient those who refer to Medica Ranchi For further check-up And
consultant.
Here, I learn to handle the patient and give proper guidance to him.
Soft skills learned-
 Why is it necessary to organise health check-up camps.
 How to run a proper setup plan.
 How to diagnose patients who are coming in the camp.
No. of patients treated- 175

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Field Training at Ramgarh(Jharkhand)
Time: 9:00 a.m.
Date: 13/05/2016, 26/05/2016 & 11/06/2016
Place: Ramgarh, Jharkhand
Mentors: Sanjeev Acharjee (Asst. manager- Trade Marketing), Anup Avinash
Ekka (Sr. Marketing Executive)
Name: Ravikant
 Leaf let distribution on 13/05/2016, 26/05/2016 and 13/06/2016 with one of
my friend Mr. Arun kumar at different place in Ramgarh for purpose of
promoting of Medica Hospital Ramgarh through distribution of leaf let at
various places such as Bijuriya, New Bus Stand, Subhash Chowk, Jhanda
Chowk, Gola Raod, Thana chowk and Ranchi road. Including all the public
places such as Bus stand, Taxi Stand, and railway station.

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 And also done Van promotion to some of the local area of the ramgarh about
the camp organised by the Medica Ramgarh.

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 And also visit at least 40 Chemist shop and given leaf let to him and explain
about the Medical hospital Ramgarh and tell him about the doctor coming in
the camp on the particular days.
Chemist shop visited in Ramgarh
Sr. No. name of chemist shop Location
1 Neha pharma Bus stand
2 Adya Medical Hall Bijuriya
3 Health Medical Hall Bijuriya
4 Subham Medical Hall Bijuriya
5 Archna Medical Hall Bijuriya
6 Siddhartha Medical Hall Bijuriya
7 Ravi Medical Hall Bijuriya
8 Sagar medical Hall Bijuriya
9 Astha Medical hall Bijuriya
10 Good Health Subhash Chowk
11 Ramgarh medical Hall Subhash Chowk
12 Jivan jayoti medical Hall Subhash Chowk
13 Bihar medical Hall Subhash Chowk
14 Santosh medical Hall Subhash Chowk
15 Anshu medical Subhash Chowk
16 Hindustan Medical Hall Subhash Chowk
17 A to Z pharma Jhanda chowk
18 Shiva phrarma Jhanda chowk
19 Gyatri pharma Jhanda chowk
20 Rajendra pharma Jhanda chowk
21 M/S chand Medical Hall Jhanda chowk
22 Madrashi Medical Jhanda chowk
23 Sai Mediacal Hall Gola Road
24 Vinayaka Pharma Gola Road
25 G.G Medical Hall Gola Road
26 Hassan Medical Hall Gola Road
27 Jalaram Medico Gola Road
28 Prabhat medical Gola Road
29 Om medical Hall Gola Road
30 Manoj medical Hall Gola Road
31 Agarwal medical Hall Gola Road
32 New prakesh medical Gola Road
33 Medicine Home Gola Road
34 Vinit Medical Home Gola Road
35 Mata medical Hall Gola Road
36 New choudhary medical Gola Road
37 Komal Medical Thana chowk
38 Vijay medical Thana chowk
39 Vikash Medical Thana chowk
40 Sai Kirpa Medical Thana chowk
41 Kumar Medical Thana chowk

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Positive Impact:
 Maintaining a good repute.
 Building up a good bond of relationship between the doctor and the healthcare organisation.
 Making the doctor feel his importance to the organisation.

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Field Training at Ranchi
Time: 10:00 a.m.
Date: 5/6/2016
Place: Ranchi, Jharkhand
Mentors: Mukesh kumar panday (Senior Marketing Executive)
Name: Ravikant
I am working in ranchi our hospital will organise American heart association is going to
conduct a basic life support training at medica due to this purpose I visited the Hospital of
ranchi. I visited the doctor of hospital and gave invitation card to participate in BLS training.
I was accompanied with my co-trainee and our mentor Mr. Mukesh Kumar Panday (Senior
Marketing Executive).
Essential Guidelines:
 Invitation letter should be hand over to doctor or head of Hospital only.
 Only selected Hospital should be visited.
Soft-skills Learned:
 How to establish a bond of trust between the respective organisation (BMMSH) and the
Doctor.
 To maintain a suitable code of language while speaking to the doctor.
 To be formal and avoid being casual in front of the doctor.
 Always be positive and avoid negative physical gestures.
Hospital Visited:
 CIP
 RINPAS
 CCL
 RIMS
 Seva Saden

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Conclusion
In BMMSH, Ranchi patient satisfaction can be achieved by providing them quality service whenever
they need it. Patients demand good quality care and value for the money they spent. Hospital system
defines roles, responsibilities, process and procedures within the organisation in order to ensure that
staffs are able to do and carry out quality assurance activities. Failure to provide the quality services
will indicate poor patient satisfaction and also erosion of the hospital by decreasing the number of
patients day by day which is based on trust and confidence and confidence. So to satisfy the patients,
good doctors should be included, good behaviour should be provided to customers and time
management is necessary, but on the other hand Ranchi city is such a place where rich people are very
few in number so it is quiet hard for the organisation to give superior quality of care to each and every
individual.
Being a student I am very much satisfied to work in such an organisation which has emerged itself as
the a major healthcare delivery unit in Ranchi and parts of Jharkhand. It is an institute where patients
are given the first priority, and it takes pride in treating the patients and caring them as an individual.
I would like to show my gratitude to thank the organisation for providing me such a wonderful
opportunity to gain the practical knowledge in the field of healthcare which is different from our
theoretical knowledge.

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Bibliography
In completing this project work, I have taken help from my mentors, who have helped me in
all the ways possible. I have also taken reference from the web and broachers that were
provided by the hospital authority. The images that are included in this project has been
taken by me during in field training.
Internet-
 www.google.com
 www.wikipedia.org
 www.medicahospitals.in
 www.medicaranchi.in
Special Thanks-
 Sandipan Karmakar (Sr. Manager Trade & Development)