it is marketing management presentation presented by student of shri ram murti smarak international busiess school presented by group -9. i am thankful to our prof. vijay

1. MARKETING
MANAGEMENT
SUBMITED TO BY
PROF. VIJAY ANAND GROUP 9

2. PRESENTED BY GROUP 9
GROUP MEMBERS
•MANISH GUPTA
•RAHUL SINGH
•RAVINDRA KUMAR
•RAHUL CHAWLA
•GAURAV KUMAR
•SUMIT KUMAR

4. The Service Industry Journal defines
“Service as any primary or complimentary
activity that dose not directly produce a physical
product, that is , the non goods part of the
transaction between buyer(customer) and
seller(provider).”

5. Movie As A Service
•The film industry is a clean industry, highly
sought-after around the world because it
creates meaningful jobs and by its nature,
infuses the economy with broad-based spending
across a wide spectrum of businesses
•Indian cinema commonly known as the
BOLLYWOOD is the best place earn revenue

8. INTRODUCTION
•RA ONE is an INDIAN movie by the RED CHILLIE
PRODUCTOIN and EROS INTERNATIONAL.
•This movie was the Idea of SHARUKH KHAN.
•This movie had a lead star cast of
• SHAHRUKH KHAN(DUAL ROLE)
• KAREENA KAPOOR
• ARMAAN VERMA
• ARJUN RAMPAL

9. THE CAST AND CREW OF RA ONE

10. STORY
•The film follows Shekhar (Khan) a game designer
living and based in London with his wife (Kapoor)
and son (Verma).
• Shekhar designed a Motion -sensor based game in
which the villain is far more powerful than the hero.
• In the process, the villain escapes from the video
game and begins to track down the only person
ever to defeat him, Lucifer (Verma).
•Then Lucifer(Verma) brings to life G ONE(Khan) to
defeat RA ONE

11. Budget
•This movie was one of the most costly movie in
the Indian history.
•The total budget of the movie was about ONE
TWENTY CRORES.
•The movie has done MARKETING of about FIFTY
TWO CRORES for this movie spend by the
SPONCERS
•Out of this about FIFTEEN CRORES were spend
on ONLINE

14. VIDEO
Ra.one has become a benchmark in terms of
promotion and marketing - YouTube.mp4

15. MARKETING STRATEGY
•The movie RA ONE have done a lot of marketing
through the following ways
• ONLINE MARKETING.
• TIE UPS WITH VARIOUS COMPANIES.
• PROMOTION AMOUNG KIDS THROUGH
MERCHENDISES AND GAMES.
• STARTED MARKETING EVEN BEFORE SHOOTING
STARTED.

16. ON LINE MARKETING
•The movie have spent around 15 crores of
rupees on the online marketing strategy
•It has it’s own official website with exclusive
contents and updates of film.
•The movie had tie up with YouTube, Google’s
G+ social network.
•Tie up with social networking sites like Go Jiyo,
Twitter, Facebook.

18. TIE UP’S
•The
movie have tied up with about 25
companies like
• Nerolac
• HCL
• Mc Donald's
• Videocon
• Nokia
• Force India

20. PROMOTION AMONG KIDS
•Shahrukh Khan have marketed a lot amongst
kids through various products and merchandises
like
• Merchandises
• Games
• Action Figure
• Comics

21. MERCHANDISES
They promoted the movie through 360 degree
marketing by launching various RA ONE
merchandises like
• G BALLS
• RA ONE FRISBEE
• STATIONARY
• NOTE BOOKS
• WRIST BANDS
• AND MANY MORE.

23. GAMES
•The RED CHILLIE ENTERTAINMENT had a tie up
with the Sony Computer Entertainment Europe
to manufactured and launch a game on RA ONE
for the PLAY STATION platform
•It was the first of its kind to be done by any
Bollywood star

25. COMICS
•The movie collaborated with UTV INDIA GAMES
to develop DIGITAL COMICS based on FILM
CHARACTER.

27. RIGHTS OF MOVIES
•The Broadcasting rights of the movie was sold
to STAR for about THIRTY TO FOURTY CRORES
•The distribution rights for the film in Tamil
Nadu and Kerala were bagged by Abirami
Ramanathan and Eros International in
International market
•Audio rights of the movie was taken by T Series

28. AUDIO RIGHTS OWNED BY T SE
BRODCASTING RIGHTS OWNED BY
STAR
DISTRIBUTION RIGHTS OWNED B
EROS INTERNATIONAL

29. RELEASES
•The movie was released in 3000 theaters in
India
•Whereas 500 prints were released in the
overseas market
•The movie released on the occasion of diwali to
attract customers.

30. CONTESTS
•The producers have announced various contests
like
• Live gaming contest in association with NVIDIA
• Chammak Challo contest in star Television.
• Gojiyo contest winner got a chance to meet
Shahrukh Khan in personal
• Contest on FACEBOOK and the winner will get A
MOVIE TICKET on the day of release
• And many local contest.

31. MULTI VERSIONS AND MULTI LANGUAGES
•The movie was released in various versions of
• 2D
• 3D
•The movie was dubbed various languages for
the audience
• English
• Hindi
• Tamil
• Telugu

32. Multi National And National Stars
•They have hired AKON an INTERNATIONAL
SINGING ICON
• Jeffrey Kleiser a renowned HOLLYWOOD effects
technician was called for the visual effects in the
movie.
• Chinese-American actor Tom Wu was called for
a supporting role in the movie

34. MARKETING MIX
7 P’s OF MARKETING

35. PRODUCT
PHYSICAL
PRICE
EVIDENCE
PROCESS PLACE
PEOPLE PROMOTION

36. MARKETING MIX OF RA ONE
•PRODUCT:
• They have launched the movie in 2D and 3D
versions.
• Various languages were used to attract lots of
people.

37. MARKETING MIX OF RA ONE
•PRICE:
• The movie was released with an affordable price so
that everyone can watch the movie.

38. MARKETING MIX OF RA ONE
PLACE
• Movie was released in India with3000 prints
• In overseas with about 500 prints
• It was also released in multi languages like Tamil,
Telgu and English
• The movies was released in multiplexes as well as
single screened theatres .

39. MARKETING MIX OF RA ONE
PROMOTION
• It was promoted online through YouTube and
Other various Social Networking sites.
• 360 degree promotion through merchandise,
games , comic etc

40. MARKETING MIX OF RA ONE
PEOPLE:
• The use of International star as AKON and TOM
WU.
• Special guest appearance by Bollywood stars like
Sanjay Dutt and Priyanka Chopra.

41. MARKETING MIX OF RA ONE
PROCESS:
• They provided the tickets availability through
website
• They provided a facility of telephonic booking of
tickets .

42. MARKETING MIX OF RA ONE
•PHYSICAL EVIDENCE
• Big STARS like Shahrukh Khan and Kareena Kapoor
were there to attract a lot of audience.
• Songs were sung by AKON which attracted an
audience from International and Indian market

43. CONCLUSION
Even tough the story of the movie was not so
good but the marketing strategy followed by the
production house and Shahrukh Khan allowed
them a lot of revenue even before the release of
the movie by selling rights of the movies and
they are still earning a lot of revenue by the
merchandises they are providing today.