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Research proposal on customer perception
towards purchasing general insurance at
Ahmedabad
Insuranceis defined as the simple mechanismof some people who are exposed
to the same level of risks of suffering destruction of damageto their properties,
that are likely to be caused by perils like accident, fire, floods earthquakes, etc.,
coming together and agreeing to sharethe loss sustained any one of the
members’; that is, the loss of one or more members is spread among all. Risk is
uncertainty of a financial loss. Itshould not be confused with the chance of loss
which is the probablenumber of losses out of a given number of exposures. It
should not be confused with peril which is defined as the cause of loss or with
hazard which is a condition that may increase the chance of loss. Finally, risk must
not be confused with loss itself which is the unintentional decline in or
disappearanceof value arising froma contingency. Wherever there is uncertainty
with respect to a probable loss there is risk.
Every risk involves the loss of one kind or the other. The function of insuranceis
to spread the loss over a large number of persons who haveagreed to co-operate
with each other at the time of loss. The risk cannot be averted but loss occurring
due to a certain risk can be distributed amongstthe agreed persons. They have
agreed to sharethe loss becausethe chances of loss, i.e., the time and amount
payables to a person arenot known. Any of them may suffer loss dueto a given
risk, so, the rest of the persons who haveagreed will sharethe loss. The larger the
number of such persons, the easier the process of distribution of loss. In fact, the
loss is shared by them by payment of premiumwhich is calculated on the
probability of loss. In olden times the contribution by the persons was madeat
the time of loss. However, now that this activity is organised, the insurance
companies collect the contributions in the formof premium even at the stageof
agreeing to sharethe loss. The insuranceis also defined as a social device to
accumulate funds to meet the uncertain losses arising through a certain risk to a
person insured againstthe risk.
Literature review
Gobi S. and Parthasarathy R (2011) in their paper suggested that India’s tryst with health
insurance program goes back to the late 1940s and early 1950s when the civil servants (Central
Government Health Scheme) and formal sector workers (Employees’ State Insurance Scheme)
were enrolled into a contributory but heavily subsidized health insurance programs. As part of
liberalization of the economy since the early 1990s, the government opened up the insurance
sector (including health insurance) to private sector participation in the year 1999. This
development had thrown open the possibility for higher income groups to access quality care
from private tertiary care facilities. As part of liberalization of the economy since the early
1990s, the government opened up the insurance sector (including health insurance) to private
sector participation in the year 1999. This development had thrown open the possibility for
higher income groups to access quality care from private tertiary care facilities. India is a low-
income country with 26% population living below the poverty line, and 35% illiterate population
with skewed health risks. Insurance is limited to only a small proportion of people in the
organized sector covering less than 10% of the total population. Currently, there no mechanism
or infrastructure for collecting mandatory premium among the large scale informal sector.
Sharma Aparajita (2011) in her study aims to develop the managerial competency framework for the middle level
managers of the general insurancesector in India.Secondary research provides the overview of existinggeneric
competency models. The need was observed for a competency based framework in the insurancesector in India.
Survey was conducted among ninety eight middle level managers of the public and privatesector general
insurancecompanies.The results revealed the fourteen managerial competencies: analytical skills,communication
skills,creativity,decision-making,ability to delegate, flexibility,initiative,interpersonal skills,job knowledge,
leadership,managerial skills,ability to motivate, ability to plan and team management. Job knowledge, managerial
skills,were the most important skills.Other important skillswerecommunication skill,inter-personal skill and
team management.
Tarek Abd Elhamid Ahmed Taha,Yusnidah Ibrahimand Mohd Sobri Minai (2011) in their paper explained that, Loss
reserve is one of the most important indicatorsthathave many important and strategic decisions applications,
such as rate makingdecisions,underwritingdecisions,investmentdecision and corporateplanning.The aimof this
study is to identify the reliabletimeseries forecastingmodel to forecastloss reserveestimates of Egyptian general
insurancecompanies.Exponential smoothingmodel, Box-Jenkins analysisand timeseries regression model are
applied on actual reported loss reserves data for general insurancesector for the period 1986 to 2006 and their
accuracy arecompared based on several error measures. The series from 1986 to 2001 are used for the
estimations process and the remainingobservations areused to evaluatethe models as outsidesampledata.
Exponential smoothing technique in all steps-ahead is identified as thebest forecastingtechnique to Egyptian
general insurancesector.
PascaleTurquet (2012) in his study found that for a number of years,the Dutch, German and French health
insurancesystems havebeen attempting to contain costs and diversify their sources of finance,which traditionally
have come mainly from social contributions.Diversification may involvebroader-based publicfinance,as well as
greater recourseto privateresources and operators. In the caseof the Netherlands and Germany, the reforms go
hand in hand with efforts to introducecompetition between health insurancebodies.In France,private
complementary insurancehas become indispensablefor adequate access to health care. However, these measures
have repercussions for redistribution,which social assistanceprogrammes have difficulty in addressing.
Srivastava,Samir K.and Ray, Avishek (2012) in their paper determines a set of marketing, financial and operational
variablesto predictbenchmark financial strength of general insurancefirms in India.Itincorporates qualitative
inputs from practicingmanagers and industry experts before carryingoutquantitativemodeling and analysis.We
collect,compileand analyzethe key financial,operational and businessdata of eight Indian insurancefirms.The
NAIC IRIS ratios method was used to obtain an initial risk classification.Linear regression and logittechniques were
thereafter applied to estimate the significantfactors (direction-wiseand magnitude-wise) which influenceinsurer
solvency.The results suggest that the factors that most significantly influenceIndian non-lifeinsurersarelines of
business,the firm’s market share,the premium growth rate, the underwriting performance and the claims
incurred.Further, the factors which have the strongest effect aremarket share,change in inflation rate,firm size,
lines of business and claims incurred.The paper provides insurers with easy-to-useoperational and marketing
indicators to benchmark their solvency risk.Itwill lead to competitive goal setting for continuous improvement.
Estimation of appropriatemarket/economic parameters can be a useful input for regulators
Vipin Saxena,Deepa Raj,and Vishal Verma (2012) in their paper attempt to unified ModelingLanguage known as
UML is widely accepted around the globe as an object oriented modelinglanguagewhich is used to constructthe
software designs.It is independent to the object-oriented programminglanguages and designed UML models can
be easily implemented by any object-oriented programming language.In the present paper, UML model is
proposed for the VehicleInsurancePolicy System(VIPS). A real casestudy of BAJAJ Company of India is considered
and proposed model is applicablefor all thetypes of the vehicles availablein the world.UML class,sequence and
activity diagrams aredesigned and the model has also been validated by performing several queries on the
designed sampledatabase
Statement of the problem
In our country, the General Insurance companies, part of financial sector, are
expected to show profits, though they are service-oriented organizations. The
days are gone, when the General Insurance companies were set up with an
exclusive motto of ―service‖ instead of profit. The recent economic reforms urge
the General Insurance Companies to introduce various insurance products in
order to make profits by directing the schemes at target group of customers. The
need for development of various insuranceschemes is thus once again recognized
and it will now be possible to introduce a variety of need based various insurance
products in our own market, similar to those in the overseas markets. This study
will help the Public and Private Insurance Companies to analyses its performance
and to take corrective measures in the sphere of various Insurance products.
Significance of the study
Objectives Of The Study
Building a model for the determination of factors that influence the policy holders to select the general insurance
company for taking insurance policy.
Research proposal on insurance

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Research proposal on insurance

  • 1. A Research proposal on customer perception towards purchasing general insurance at Ahmedabad
  • 2. Insuranceis defined as the simple mechanismof some people who are exposed to the same level of risks of suffering destruction of damageto their properties, that are likely to be caused by perils like accident, fire, floods earthquakes, etc., coming together and agreeing to sharethe loss sustained any one of the members’; that is, the loss of one or more members is spread among all. Risk is uncertainty of a financial loss. Itshould not be confused with the chance of loss which is the probablenumber of losses out of a given number of exposures. It should not be confused with peril which is defined as the cause of loss or with hazard which is a condition that may increase the chance of loss. Finally, risk must not be confused with loss itself which is the unintentional decline in or disappearanceof value arising froma contingency. Wherever there is uncertainty with respect to a probable loss there is risk. Every risk involves the loss of one kind or the other. The function of insuranceis to spread the loss over a large number of persons who haveagreed to co-operate with each other at the time of loss. The risk cannot be averted but loss occurring due to a certain risk can be distributed amongstthe agreed persons. They have agreed to sharethe loss becausethe chances of loss, i.e., the time and amount payables to a person arenot known. Any of them may suffer loss dueto a given risk, so, the rest of the persons who haveagreed will sharethe loss. The larger the number of such persons, the easier the process of distribution of loss. In fact, the loss is shared by them by payment of premiumwhich is calculated on the probability of loss. In olden times the contribution by the persons was madeat the time of loss. However, now that this activity is organised, the insurance companies collect the contributions in the formof premium even at the stageof agreeing to sharethe loss. The insuranceis also defined as a social device to accumulate funds to meet the uncertain losses arising through a certain risk to a person insured againstthe risk.
  • 3. Literature review Gobi S. and Parthasarathy R (2011) in their paper suggested that India’s tryst with health insurance program goes back to the late 1940s and early 1950s when the civil servants (Central Government Health Scheme) and formal sector workers (Employees’ State Insurance Scheme) were enrolled into a contributory but heavily subsidized health insurance programs. As part of liberalization of the economy since the early 1990s, the government opened up the insurance sector (including health insurance) to private sector participation in the year 1999. This development had thrown open the possibility for higher income groups to access quality care from private tertiary care facilities. As part of liberalization of the economy since the early 1990s, the government opened up the insurance sector (including health insurance) to private sector participation in the year 1999. This development had thrown open the possibility for higher income groups to access quality care from private tertiary care facilities. India is a low- income country with 26% population living below the poverty line, and 35% illiterate population with skewed health risks. Insurance is limited to only a small proportion of people in the organized sector covering less than 10% of the total population. Currently, there no mechanism or infrastructure for collecting mandatory premium among the large scale informal sector. Sharma Aparajita (2011) in her study aims to develop the managerial competency framework for the middle level managers of the general insurancesector in India.Secondary research provides the overview of existinggeneric competency models. The need was observed for a competency based framework in the insurancesector in India. Survey was conducted among ninety eight middle level managers of the public and privatesector general insurancecompanies.The results revealed the fourteen managerial competencies: analytical skills,communication skills,creativity,decision-making,ability to delegate, flexibility,initiative,interpersonal skills,job knowledge, leadership,managerial skills,ability to motivate, ability to plan and team management. Job knowledge, managerial skills,were the most important skills.Other important skillswerecommunication skill,inter-personal skill and team management. Tarek Abd Elhamid Ahmed Taha,Yusnidah Ibrahimand Mohd Sobri Minai (2011) in their paper explained that, Loss reserve is one of the most important indicatorsthathave many important and strategic decisions applications, such as rate makingdecisions,underwritingdecisions,investmentdecision and corporateplanning.The aimof this study is to identify the reliabletimeseries forecastingmodel to forecastloss reserveestimates of Egyptian general insurancecompanies.Exponential smoothingmodel, Box-Jenkins analysisand timeseries regression model are applied on actual reported loss reserves data for general insurancesector for the period 1986 to 2006 and their accuracy arecompared based on several error measures. The series from 1986 to 2001 are used for the estimations process and the remainingobservations areused to evaluatethe models as outsidesampledata. Exponential smoothing technique in all steps-ahead is identified as thebest forecastingtechnique to Egyptian general insurancesector.
  • 4. PascaleTurquet (2012) in his study found that for a number of years,the Dutch, German and French health insurancesystems havebeen attempting to contain costs and diversify their sources of finance,which traditionally have come mainly from social contributions.Diversification may involvebroader-based publicfinance,as well as greater recourseto privateresources and operators. In the caseof the Netherlands and Germany, the reforms go hand in hand with efforts to introducecompetition between health insurancebodies.In France,private complementary insurancehas become indispensablefor adequate access to health care. However, these measures have repercussions for redistribution,which social assistanceprogrammes have difficulty in addressing. Srivastava,Samir K.and Ray, Avishek (2012) in their paper determines a set of marketing, financial and operational variablesto predictbenchmark financial strength of general insurancefirms in India.Itincorporates qualitative inputs from practicingmanagers and industry experts before carryingoutquantitativemodeling and analysis.We collect,compileand analyzethe key financial,operational and businessdata of eight Indian insurancefirms.The NAIC IRIS ratios method was used to obtain an initial risk classification.Linear regression and logittechniques were thereafter applied to estimate the significantfactors (direction-wiseand magnitude-wise) which influenceinsurer solvency.The results suggest that the factors that most significantly influenceIndian non-lifeinsurersarelines of business,the firm’s market share,the premium growth rate, the underwriting performance and the claims incurred.Further, the factors which have the strongest effect aremarket share,change in inflation rate,firm size, lines of business and claims incurred.The paper provides insurers with easy-to-useoperational and marketing indicators to benchmark their solvency risk.Itwill lead to competitive goal setting for continuous improvement. Estimation of appropriatemarket/economic parameters can be a useful input for regulators Vipin Saxena,Deepa Raj,and Vishal Verma (2012) in their paper attempt to unified ModelingLanguage known as UML is widely accepted around the globe as an object oriented modelinglanguagewhich is used to constructthe software designs.It is independent to the object-oriented programminglanguages and designed UML models can be easily implemented by any object-oriented programming language.In the present paper, UML model is proposed for the VehicleInsurancePolicy System(VIPS). A real casestudy of BAJAJ Company of India is considered and proposed model is applicablefor all thetypes of the vehicles availablein the world.UML class,sequence and activity diagrams aredesigned and the model has also been validated by performing several queries on the designed sampledatabase
  • 5. Statement of the problem In our country, the General Insurance companies, part of financial sector, are expected to show profits, though they are service-oriented organizations. The days are gone, when the General Insurance companies were set up with an exclusive motto of ―service‖ instead of profit. The recent economic reforms urge the General Insurance Companies to introduce various insurance products in order to make profits by directing the schemes at target group of customers. The need for development of various insuranceschemes is thus once again recognized and it will now be possible to introduce a variety of need based various insurance products in our own market, similar to those in the overseas markets. This study will help the Public and Private Insurance Companies to analyses its performance and to take corrective measures in the sphere of various Insurance products. Significance of the study Objectives Of The Study Building a model for the determination of factors that influence the policy holders to select the general insurance company for taking insurance policy.