2. Birth Of An Idea…
 Brain child of LALIT MODI
Tackling rebel ICL
On the line of EPL & NBA
Backed by ICC & Promoted by
BCCI

3. INTRODUCTION
Governing council of IPL
The league was scheduled to start in April 2008 and
will last for 44 days, involving 59 matches. The prize
money for the league will be around Rs.13 crore (US
$3million).
Season 2008
Season 2009
Season 2010
Season 2011

4. Broadcasters • Advertisersment
Sponsors
• Sponsors
• Gate Money
Franchises
• Advertising
• Share from central
Revenue and Media
Rights

5. GROWTH
Success for 2008 Season
” REVENUE MACHINE”
Huge Growth for BCCI & other Corporate.
 New Form Of Entertainment.
Spectacular Television Rating Point (TRP) ratings.
Platform for Youngsters.

6. Success for 2009 Season
Fourth spot of the forbes list
Record TV viewership worldwide
Biggest tournament after world cup.
 Globalizing Cricket
Boost more money .

7. Success for 2010 Season
Theatrical rights
IPL on line

8.  1. Donation / Charity to south African schools
 2. EDUCATION FOR ALL - INITIATIVE
 3. PROMOTION THROUGH CERAMONIES.
(OPENING & CLOSING CERAMONIES)
 4. OFFICIAL WEBSITE & GAMES
 5. Controversies
 6. PRESS CONFERENCE

9.  IPL is a winning formula, its marketing and crisp
timing being its USP.
 It also has the potential to beat the prime time TV
shows as is evident from the views of people.
 IPL needs to create loyalties not just for the states
the teams represent, but for the playing teams as
well.
 IPL gives platform to youngsters to play with well
established international stars