1. GRAPEVINE COMMUNICATION

2. WHAT IS GRAPEVINE COMMUNICATION ?

Unstructured and Informal network.

Formed on social relationship rather than organizational
charts or job descriptions.

Informal Vehicle through which message flow
throughout the organization.

3. ORGANIZATIONAL GRAPEVINE
Early Research Findings :

Transmits information rapidly in all direction.

Follows a cluster chain pattern.

More active in homogeneous group.

Transmits some degree of truth.

4. TYPES OF GRAPEVINE CHAINS

Single Stranded Chain.

Gossip Chain.

Probability Chain.

Cluster Chain.

5. SINGLE STRANDED CHAIN

It flows like a chain.

The longer the strand the more distortion and filtering
affects.

Most inaccuracies occur in this chain.

6. GOSSIP CHAIN

One person tells to other people.

This chain passes a message regarding a ‘not-on-job’
nature.

Generally considered to be slow in passing the
information.

7. PROBABILITY CHAIN

Information may move from anybody to anybody.

This chain is found when information is somewhat
interesting but not really significant.

Only few people in the organization will get to know the
information.

8. CLUSTER CHAIN

Individual communicates with only those individual
he/she trust.

It is the dominant grapevine pattern in an organization.

Most informal communication flows through this chain.

9. ADVANTAGES

Spreads Rapidly.

Feedback is quick.

Group Cohesiveness.

Emotional Supportive.

Signals that Problems/Good News exist.

Substitute for formal channel of communication.

10. DISADVANTAGES

Hostility.

Untruth/Unreliable information most of the time.

Partial information only spreads rumors.

Hampers the goodwill of the organization or the
employees.