What Kind Of Customer are You? Customer Centric Selling
"The most successful people in any industry are seldom the smartest or best looking...they're the people who can sell"—Len Foley Customer Centric Selling
Core Processes Retain current customers Sell more to current customers Acquire new customers
Core Processes Retain current customer Sell more to current customers Acquire new customers
Relation between acquisition costs revenues and margins Acquisition costs Lifetime value Referrals Increase of margins Cross selling Additional Turnover Basic turnover
Selling to an Existing & a New Customer Role Play Customer Centric Selling