Public relations involves managing communication between an organization and its various publics or stakeholders. It is a planned effort to build goodwill and mutual understanding. An organization's PR function manages its reputation, which is crucial to its strength. Effective PR relies on understanding human psychology, communicating persuasively, building confidence and respect, and establishing good relationships. It is also important to know your audience and time your messages appropriately. Developing a PR strategy can help organizations plan effectively and achieve measurable communication goals.
2. Public Relation is the practise of managing
the flow of information between an
organization and its publics.
It is the planned and sustained effort to
establish and maintain goodwill and
mutual understanding between and
organization and its publics.
3. To complement the overall business plan of an
organization
To identify ways in which PR can help achieve an
organizations objectives
To focus and manage all the communications of an
organization
To ensure maximum benefit from all PR activities
An organization is only as strong as its reputation.
The PR function is to manage that reputation.
4. Understanding The human Ego
Making People Feel Important
Controlling the Actions and Attitudes of
Others
Creating a Good Impression
Developing an Attractive Personality
Learning to Communicate Effectively
Listening
Convincing Others
Giving Praise
Criticizing Without Offending
5. Confidence
Respect others
Fairness
Openness
Competence
Acceptance of pluses and minuses
Courage
7. Some of the most effective communication
efforts are the simplest
Body language is a powerful form of
communication
Know your audience before you communicate
a message
8. People tend to accept facts, information and
opinions from those whom they have
confidence in and in whom they trust
Timing is an essential component of effective
communication
Feedback is vital to good communication
11. - Every organization can improve its PR,
particularly if you plan ahead.
- A PR strategy helps you plan.
- It will indicate what needs to be done and why.
- It will help you manage expectations and
achieve real, measurable results.
12. Where are we now?
Where do we want to be?
To whom are we talking (audiences)?
What do we want them to do?
Why do we want them to do it?
What are we going to say to them (messages)?
Where are we going to reach them?
When are we going to reach them?
Which techniques (methods) are we going to use?
How much are we going to spend?
What if there are unforeseen problems?
How did we do (measurement and evaluation)?
