As of January 2011 there 300,000 new Android activations every day. In this presentation, the founders of Raw Apps present their concepts on how companies can offer live wallpapers(LWP) through the personalization of a user's Android phone or tablet. This is an ideal platform for a company's market intelligence/data capture, branding and marketing strategies. Raw Apps has topped 2 milliion Android live wallpaper downloads on the Android Market within the past 3 months.

1. How to Increase Mobile Impressions
Through Personalization on Android, Blackberry & Nokia
What is it? Opportunity
Customizing, Personalizing and Branding Offers Brands, Advertisers and Marketers a
home screen elements on mobile devices. new way to increase their brand awareness
Live Wallpapers, Widgets, Themes etc… and increase mobile impressions.
Raw Apps Live Wallpapers Learn More
Over 120 LWP’s in the Android market with When it comes to bringing your application to
over 2 Million downloads life, who you partner with can make all the
difference.

2. = Your Brand / App on a Home Screen
Maximize Impressions on a Mobile Device with Live Wallpapers
Branding becomes a part of the home screen. Impressions
are cast on almost every action i.e. when a phone is activated
from sleep mode in the case of an incoming or outgoing call
and/or scrolling through the home screens to launch an
application.

3. Our Library Focuses on 4 Key Demographics:
General Market Christian Market Latino Market Men’s Market
75 LWP’s 10 LWP’s 10 LWP’s 25 LWP’s
To View Demos Visit: Live-Wallpaper.com

4. The data below shows current number of live wallpapers produced and
owned by Raw Apps, LLC which are being distributed and sold through the
Android Marketplace. Date Range: 10/10 – 01/11
Raw Apps Android LWP Stats:
Total Raw Apps LWP’s: 120 Across multiple demographics
Total Raw Apps Downloads & Installations: 2 Million
Total Ratings & Comments: 16,309
Average Rating: 4 out of 5
Website Traffic: 300K Monthly Visitors

5. Request for a proposal
Our services are based on time and materials. If you would like to
receive an estimate for your project, we can arrange a preliminary
consultation by phone.
To learn more contact us today at:
Phone: 305-815-5772

6. Our Team In The News More info at: www.rawshorts.com/news.htm
Clients & Case Studies More info at: www.rawshorts.com
Panels & Presentations More info at: www.rawshorts.com/presentations.htm

7. Industry
Case Studies

8. Industry Case Study:
Coca Cola Holiday LWP produced by AdMob
“Beautiful Live Wallpaper. Go Coke!” Dustin, 5 Stars, (Comment from the Android Market)
Live Wallpapers
It’s like an app and wallpaper combined into one and it’s on
your home screen. Live wallpapers go beyond traditional
wallpapers because they are richer and more interactive.
They can run services, apps and display imagery on the
mobile home screen.

9. Industry Case Study:
Official NFL Clock Widgets By SmartPhone Inc.
Displays up to the minute NFL data on the home screen for each team.
Widget
Similar to a live wallpaper, the widget also resides on your
home screen but takes up fewer real estate. Widgets can
perform a variety of functions such as display data from web
services i.e. weather widgets or display locally stored info
such as your current mp3 playlist.

10. Industry Case Study:
UnOfficial Hello Kitty Theme by Android Themes
Customizing Themes & Icons
Themes allow users to customize the GUI on their mobile
device. Examples of themes can range from favorite sports
teams, to entertainment, to gaming or art in general.

11. Press Release
Miami Based RawApps tops 2 Million Android Live Wallpaper Downloads
Miami, FL, Jan 17 2011 – Miami based Raw Apps, a certified minority mobile technology firm, reached a significant milestone today when their apps surpassed the two
million download mark in their first three months of distribution among Android users.
The 2 million mark becomes even more significant when you consider dates and time span in which it occurred. As the number of apps and developers who participate in
the Android Market continue to rise (a 544% increase in 2010 according to the Distimo report) so to does the competition to increase number downloads for developers.
Relying solely on the quality of their applications and no outside funding or outbound marketing, Raw Apps has been able to outperform many of it’s competitors with
much deeper pockets.
Raw Apps has gained popularity among Android users by focusing on helping users personalize their mobiles. Instead of focusing on one set users with specific interests,
Raw Apps focused on offering mobile apps for each of those specific interests through personalization apps (themes, live wallpapers, widgets). To date Raw Apps has
over 120 apps for personalization distributed through the Android Market & GetJar with several of those ranked among Android’s Top Free and Top Paid apps for
personalization.
“2 million in three months is a great starting point ” says Antonio Otalvaro, Chief Creative Officer for Raw Apps, “ and in addition to increasing that number to 10 million
our next focus is to leverage our distribution and convert those users into double opt in subscribers for location based ad servicing.”
The company is now speaking with potential partners who share the same vision and are looking to align themselves with an organization like Raw Apps who already
have traction and a head start on the competition.
About Raw Apps
Raw Apps, LLC is a certified South Florida Minority supplier specializing in mobile technology and location based market data. The company currently has over 120 live
wallpapers for Android in production and runs an app recommendation and discovery community on its web presence which caters to 300K monthly visitors.
Contact:
Noah Otalvaro
noah@rawapps.com
Phone (305) 815 5772