1. The
presents
The Peter Farrell Cup
Entrepreneurship Competition
Information Session at 6 PM
Thursday 26 July (this week!)
in the ASB Lounge
(ASB 6th Floor, West Wing)
www.cie.unsw.edu.au  Events (LHS of page), then follow the
“Competition Series” link

2. How to Win
1st prize - $5,000 2nd prize - $3,000 3rd prize - $1,000
• Traction
– Tell us the problem to be solved
– Your solution (for a typical customer)
– Market size (and total addressable market)
• Viability
– Marketing and differentiation from competitors
– Revenue model, incl. expenses and operating costs
– Include financial statements
• Realism
– ID the risks (e.g. competitive responses)
– Outline your team and plans for growth

3. Key Dates
Date Event Where
Thursday 26 July Information Night ASB Lounge, 6 PM
Thursday 2 August Mix n’ Match ASB Lounge, 6 PM
Thursday 16 August Business Plan Workshop ASB Lounge, 6 PM
Thursday 30 August VC Pitch Workshop ASB Lounge, 6 PM
Friday 31 August Request for Mentor COB, by email
DEADLINE
Thursday 6 September Mentor Match-up ASB Lounge, 6 PM
Thursday 11 October PitchFe$t ASB Lounge, 6 PM
Thursday 19 October Business Plan DEADLINE COB, by email
Friday 2 November Finalists announced WEBSITE
Thursday 22 November FINALS Night Scientia Bldg

4. PitchFe$t Competition
Thursday, 11 October at 6 PM
3 minutes to pitch – without slides – and 2 minutes in
which to answer questions from the judges.
Limit 15 competitors!
Prizes
1st Place - $500
2 nd Place - $250
3rd Place - $150