Is your brand ready for the social web

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Ray Algar

Buy some
ads

Make some
profit Interrupt a
few people
(hopefully)

Make some
sales

The web becomes ‘social’
and conversational

It connects consumers in
unprecedented ways

How many people have
watched this video?

Where does the
social web fit into
our long-term
strategy?

Identify and nurture relevant
online communities

Do what we do best and
link to the rest!

Be relevant, interesting and
valuable to your audience

Thank you
insight@oxygen-consulting.co.uk

twitter.com/RayAlgar

uk.linkedin.com/in/rayalgar

www.oxygen-blog.blogspot.com

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It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives? If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.

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