Super online secrets

By Ray Allen
http://raymondmallen.com

1 Copyright 2013 Super Online Secrets |raymondmallen.com

Super Online Secrets

Table of Contents

1. The Correct Mindset And Why You Must
Have It
2. Use Techniques and Strategies That
Really Work
3. The Importance Of Creating Your Own
Blog…
4. Answering Questions Professionally
5. Master the Power of Article Marketing
6. Use Social Networks
7. The Importance Of List Building
8. Create Your Own Information Products
9. Build Solid Relationships For Long Term
Profitability
10. The Power Of Joint Ventures
11. How To Leverage Other’s Efforts
For Extra Profits


Preface
Thank you for making the time for yourself to read this
book. I have to say, there are many people out there that
really don’t know a lot about anything yet claim too…

I am going to show you things in this book that many
people online might be afraid to tell you about…enjoy!


Chapter 1: The Correct Mindset And Why You Must
Have It
You need skills to run and manage an online business.
There's no way around that fact. So…why are these other
marketers telling you that you don't need any skills?

Do they know something that the rest of us don't know?
Do they really have some hidden money-making secret?
The answer is no. They don't know anything different than
what you and I already know.

You see…they are trying to sell their product, and they
think that by telling you that there are no skills needed to
make money, it will make you purchase their products,
and the sad thing is; is that it actually works.

They want you to believe that you don't need to know
anything about online business in order to make money
with it.

They offer you some piece of software that is supposed to
do everything for you, and is supposed to cure cancer

right?? Wrong.

You need skills plain and simple. What skills are needed
in order to make this all work? There are a number of very
important skills that are needed to insure some success.

1. You need to know how to use the Internet. You must
know how to surf the web. You also need to know
how to use an email client and be able to check your
email.

2. You need to know how to create your own line of
products, and you need to know some basic Internet
terminology. You need to know how to type and use a
computer, and you need to know how to
communicate with people.

3. You need to know the basics of Internet Marketing,
how to do research, and how to set up a web site, or
how to find someone who can do it for you.

4. You also need to know how to download and upload
files, how to write blog posts and handle a blogging
platform and so much more. We could go on and on
here, but you do get the idea.

There are numerous skills that you need to learn in order
to properly run and manage a business such as how to set


up a payment structure for your products, how to handle
customers who are asking for refunds, how to handle
problems with your products and so on.

If you're new to Internet marketing, and you're being told
that you need no skills to run an online business, then
you've better not listen to that individual because he or
she doesn't know at all what they're talking about. Not
only does it take skills to run and manage an online
business, but it also takes the right mindset too ( I can’t
stress this enough).

Your skills will change as technology becomes more
efficient, but you have to remember that even though
technology increases, the basics of running an online
business still stay the same.

As long as you realize that then you will be fine, but once
you start to forget about the basics, and stray off into
unknown territories that haven't yet been proven to work,
then all bets are off.

Internet marketing is all about skill, products and
relationships. You need to have products, and you need to
have the right skills, and most importantly, you need to
begin building long lasting relationships with people.

That's what will make your business successful is the
combination of these things. In the next section, we're


going to talk about building relationships with others to
grow and prosper your online business.

2. Use Techniques and Strategies That Really
Work

It is very easy to get into the trap of trying out everything
that comes down the pipeline these days. It seems that no
matter where you turn, someone is coming out with yet
another brand new system that supposedly makes people
millions online and they have proof to show you that it
really does indeed work.

However, what you fail to see here is that you're involved
in an endless trap that gets you to spend more and more
of your money, and worse, keep you distracted from really
making it online with your own business.

Many newbie’s fall into this trap because they're desperate
to make money online and they'll try anything.

However, if you're a smart marketer, you will stay away

from all that and only use techniques, strategies and
systems that have already been proven to work time and
time again throughout the years.

Sure it is easy to get caught up in the latest marketing fad
that comes around because it is shiny and new, and
according to the fancy sales copy, it has been proven to
work by some slick marketer who has video proof that it
does work.

So what do you do then? You guessed it, you whip out
your wallet, buy into the thing and before you know it,
and you’ve been had. Sounds too familiar doesn't it? (trust
me, I’ve done it thousands of times…yes thousands)

This is the plight of so many new marketers today. They
get into this wild endless trap and all their money has
been spent on stuff that doesn't work, and then they end
up in huge credit card and financial debt.

Then, because of that debt, they're even more desperate
to make money online, so they get into the trap again and
buy the next shiny thing with a syndrome I call ADOSS…

It means Attention Defeciate ….Ooooo Something
Shiny!!!! And the then get even deeper into the hole until
there's no possible way out.

This sounds like a very bad dream doesn't it? Of course it


does. However, it isn't a dream. This really happens on a
daily basis with so many people online today.

Well, that's where using common sense is so vitally
important. Everybody has that, but many people don't
use it. Many people don't use their heads because they're
listening to that fancy sales letter that they're reading of
how someone just made $30,000 per month, and so can
you…

So many people are getting into this trap while these
marketers are banking hundreds and thousands of dollars
into their bank accounts and laughing all the way there.

The real problem here is distraction. Many people want to
make money online, so they buy these products on these
so-called internet marketing secrets of how they made
their millions, only to leave out more than half of the
techniques and strategies that you need to make it all
work, and then expect you to buy their expensive courses,
products, and coaching programs.

However, what you need to do is to simply get back to the
basics. You need to start using the things that have been
proven to work in most online businesses.

Start using the tools, techniques, strategies and education
that has been proven to work time and time again by well-
known marketers who know what they're talking about.


What are these basics that we're speaking of here? Well,
they're the same things that others claim are dead.

Things like e-books, blogging, email marketing, and article
writing just to name a few. None of these things are dead.
People are still using them and they're getting great
results from using these techniques and strategies in their
businesses.

If blogs are dead, then why are so many new blogs being
started on a daily basis? If e-books are dead, then why is
Amazon raking in millions for E-books? If article writing is
dead, then why do the article sites still exist and why are
people still submitting to them? Good question. Could it
be that they're very much alive and doing quite well? Of
course, these methods and strategies are still doing well.

The reason why some marketers like to say that these
techniques and strategies are dead is because they want
to sell their own brand of marketing to draw you away
from what really works, and get you even more frustrated
and confused so that you don't make money online while
they rise far above you by peddling their own “new
system.”

If you were really able to make boatloads of cash online,
these people would be quickly put out of business. So,
why is that? Well, there is a good reason for that.


People who use the techniques, tools and strategies that
have been proven to work are the successful people
online. Even though you may not be making millions per
month, as long as you're honest and sincere and have a
good following, then you're already successful. You're
successful because you have integrity, honesty and good
business ethics that people can look up to and trust in.

You have developed a following and a solid reputation that
is sure to keep your business alive for a very long time to
come. It is all due to the fact that you're u sing the
techniques and strategies that will work for any online
business no matter the niche.

You are using the stuff that will work for years and years
to come while other people are still buying into the latest
Internet "system."

As long as you keep using the techniques, tools and
strategies that have been proven to work, then you should
be fine. This doesn't mean that you will not have your
share of problems because as we all know, from time to
time, problems do arise, and we as business owners have
to deal with them.

There is a real reason why at least 95% of people online
aren't making anything. It is because they're being
drained dry by these so-called marketers who are peddling


their so called “solutions” and they're being distracted
from really running and managing their own online
businesses that could be making them real income online.

Instead, these people are following the pot of gold at the
end of the rainbow only to quickly discover that there is
no end of the rainbow, or pot of gold waiting for them
there.

Most of these online sales people don't want to keep
things simple. They love to make things more complicated
than what they really are.

They make online marketing seem like some sort of
closely guarded secret, and then they have you buy their
expensive courses that are filled with module after
module, and bonuses after bonuses until you end up with
a lot of fluff and no real way to run and manage a
business online.

Use the KISS method, (Keep It Simple Stupid). There's no
reason to complicate things and make them harder than
what they really are.

Marketing isn't always easy, but it doesn't have to be
rocket science either. That is why the simpler stuff really
does work.

It is simple, and easy to implement into your business.


Things like blogging, writing e-books, and writing and
submitting articles all take time to do and yes, they're
work, but it is work that does pay off.

The problem with most people who want to make money
online is that they want the fast ways to make money
without having to do the work. They'd rather use some
crazy software that supposedly does everything for them
without lifting a finger.

People today don’t want to do the hard work required to
make their business profitable. Instead, they read some
crazy sales letter that promises them everything under the
sun, and they fall for it and then they're in debt up to their
eyeballs.

3. The Importance Of Creating Your Own Blog…

The first step you need to take when marketing through
the internet is to create your own blog. Many people have
a blog to interact with people and potential future
customers to see what's happening in their online
community.

You also have the option of interacting with other users
and people that might eventually take an interest in

investing in your products or services. This is really your
online “hub”. You have to treat it that way.

Put all your knowledge into this blog in order for all your
readers to see it and then comment.

You must use your blog consistently. This is the key to
maintaining your audience and entertaining them.

The more often you update your blog and interact with
others, the better you will be at promoting your
profession, selling products and services and making
money.

People will appreciate the unique content and the fact that
you are going out of your way to educate them and keep
them up to date on your progress and expansion.

Your audience is going to have questions, and you need to
answer them quickly in order to be credible with your
audience. You must have unique content when you
submit your posts as well.

Remember, you must make the content of your blog very
educational and unique or else people are not going to
read it. A great way to do this is to have multiple videos
on your blog as well.

This will help keep the potential customer from looking


elsewhere for educational and useful content.

If you choose to partner up with other businesses that are
similar or local, you can do so easily by asking them to
place the hyperlink to your blog on their blog, as this
creates something called backlinks, which promotes ones
page and helps with rankings in the search engines.

The great thing about blogging is that it’s FREE! The
World Wide Web phenomenon has saved investors,
marketers, and online marketers so much money because
they have had the ability to advertise through social
networks to attract others to their business page.

Getting into contact with your local community before
reaching out to strangers is the best way to get your
business and its name out in the open.

The fear of being shut down and criticized holds many
back from reaching their true business potential. It also
stops them from achieving the feedback they desire from
their followers and potential customers.

DO NOT LET THIS STOP YOU! The key in the business
realm is to enhance your marketing skills by incorporating
your individuality, personality and your business ethics. As
you begin to market yourself through your blog you are
building a solid foundation for your business.


You should begin your work without insecurities or fears.
Your confidence will help you to focus on your work and it
will give you the motivation that you need.

If YOU believe that your business will be successful then
others will begin to believe it as well. It's a matter of
perception when you participate in the online marketing
area. Everything that you complete and publish should be
done so by incorporating all of the available resources.

If you aren't hurting anyone else in the process of doing
business then what is there to fear?

What you bring to the table as an individual has
everything to do with your products and intentions as a
business person.

If your intentions are satisfactory and planned out well
then you won't have any guilt when it comes to an
individual attacking you for a minor slip-up. After all, we
all make mistakes from time to time, no matter how
honest we are.

Blogging can be a really fun part of your business
especially if you use it to communicate with your customer
base. That is why most Internet marketers use blogs
today.

They wish to provide quality content, updates on


products, and information on the latest trends in that
particular industry.

The ease of it all is another reason why you need to
seriously think about starting a blog. You don't need to
know anything about HTML, or any other web
programming language. If you can fill out a form, then
you can set up and manage a blog.

It really is that easy to do. Anything that you can do on a
traditional static web site can be done on a blog as well.

Blogs can handle video, audio, downloads and more. A
wide variety of fancy plug-ins are available that can
further enhance the blog to do even more exciting things.

Businesses that have blogs can make more money
because the blog is a means by which the business owner
can relate to his or her customer base by providing them
with updates and relevant information on the niche topic.

Plus, the blog can act as a means of allowing for the
customers to communicate with the business owner too
which helps to build stronger relationships.

Get Your Own Blog For $25 http://goo.gl/TDZao


4. Answering Questions Professionally

After you have created your blog, your social network and
marketing videos then you will begin to see the type of
questions that your readers and viewers will begin to ask
you.
What would you ask yourself if you knew nothing about
your own product or service? The best thing for you to do
is put yourself in their shoes so that you can begin to see
the details that they need to know.

The best way to capture their attention is by being real
with your audience, without any exaggerations and letting
them know the answer to their question in a step by step
manner.

You should ensure your audience that you want them to
reach out to you and contact you for further information.

On your review and comment boards make an extra effort
to cater to your customers. The more reassurance they
have that you rare trustworthy and know what you are
doing, the more likely they are to invest in you.

That will be easy to do if you are using blogs and social
pages because you have the tools necessary to do so.

What sets your business apart from the others and why

should they choose you? As you are marketing yourself
online you should be detailed in every question that you
answer, and explain everything.

When someone is more consistent when it comes to
publishing then you may not be keeping your readers up
to date enough to expand. Explain:
 What are you selling?
 If you were the buyer, what kind of questions would
you have?
 Answer their questions.
 Provide them with a way of contacting you for further
answers. This is your goal as a business entrepreneur,
and you need to allow the customer to do so with
confidence!

The more that you make yourself available to your
customers, the more they will look up to you as an expert.
You want to answer their questions in a professional and
prompt manner. You don't want to leave them hanging, or
wondering why you didn't answer their questions.

If you really want to be an Internet marketer who is truly
recognized, and well-respected, then you must answer the
questions of your customers, subscribers, and even those
who haven't bought a thing from you yet. Yes, even those
who haven't yet become your customers have valuable
questions that need to be answered.


If you answer them promptly, they will begin to admire
you and possibly come back to make purchases from you.

Not only that, but because you had answered their
questions in a timely manner and were very professional
about it, they will more than likely spread your business
around by word of mouth, and we all know just how
powerful word of mouth advertising is for our businesses.

The more that you are ready to answer questions, the
more that people will look up to you. Don't be afraid to
place your email address, telephone number or any other
form of contact info on your site.

This is very important because you want people to contact
you. Don't make these hard for people to find. Put them in
plain view where they can get them right away.

Don't make people have to dig through your site to get
your contact info because if you do, then they will not
return, and your business will not grow.

Make it plain that you're ready to answer any questions
that people have. Also make it clear that you don't know
everything, but you will answer their questions the best
that you possibly can.

If you spend time on the phone, make sure that you are
as professional as possible, and that you make sure that


the individual on the other end understands the answers
that you give to their questions.

Be as thorough as possible, and try not to use complicated
language when answering their questions. Most people
read and understand on a 5th to 8th grade level, so keep
it that simple and you will do fine.

Not all of these individuals will become your customers,
but if you answer their questions properly and in a
professional manner, they may send others your way that
could become your customers.

You see, even answering questions is a part of the
business relationship building process. It may well be that
the only time that you interact with a particular individual
is to simply answer their questions, but even that is a
relationship in itself.

Do you see how crucial being professional is even when
you have to answer questions is?

You may get tired from answering the same questions
over and over again, but remember, not everybody knows
what you know, so don't assume that they do. Never ever
assume that everyone in Internet marketing knows the
things that you know because more than likely, they don't
know what you know. So you may find yourself answering


the same questions over and over again.

Now you may think that just offering a recording of the
answers is enough, but what you have to remember is
that some individuals may need more extensive answers
than that.

In other words, they may need the answer thoroughly
explained in greater detail than what you gave on the
recording, if you have one.

That is why it is much better to deal with people directly
either through email, the phone, or whatever means you
have to communicate so that you can properly answer
their questions and help them to understand.

That's just part of being a really smart Internet marketer.

5. Master the Power of Article Marketing

What can article marketing bring to you and your
business? A whole lot of valuable traffic, but not just any
traffic either.
We're talking about laser focused, highly targeted traffic.
We're talking about traffic that is ready to begin trusting


in you, ready to look up to you as the expert, and ready
to buy from you.
Why is that you ask? It all begins with the articles that
you write and where you have placed them on the article
directories. When you write articles and place them into
the right categories on the article directories and then
people who are passionate about what it is that you're
offering will see them and possibly visit your site or blog
to see what it is that you are offering to them.

Article marketing is one of the most well-known Internet
marketing techniques around today. Even though some
Internet marketers would like to try and tell you that
article marketing is dead, if you have a long look at sites
like Ezine Articles, you will see that article marketing is
far from being dead and dormant.

It is still being used by today's most brilliant and
brightest Internet marketers. Why is that you ask?

It simply works. Long before video marketing and even
audio marketing really got as big as they are today,
article marketing was the number one method used to

get traffic to your site, and believe it or not, article
marketing still has a huge presence online, and it
accounts for at least half of the traffic generated today.

That says a whole lot about this form of marketing.
Article marketing is still done by many of today's
marketers to drive highly targeted traffic to their blogs
and sites.

Here's the problem that so many people have with article
marketing. People don’t know what to write an article
about. That seems to be one of the most important
questions that people ask when confronted with the idea
of writing and submitting articles. Start writing a bit on
the niche that you're associated with. Try to give pointers
and bits of information that can lead people right down
to your resource box to click on your link to visit your site
or your offer. Articles are designed to give a bit of quality
information without spilling the entire can of beans at
one time. You give a little, and then have people click on
the link in the resource box to learn more.


That is called driving traffic, and it works quite well,
especially if the article is written well, and the resource
box ties into the body of the article seamlessly. Writing
an article requires the most basic of computer skills, but
if done right, can not only drive hoards of highly targeted
traffic to your site, but also greatly increase your search
engine rankings by leaps and bounds. Here's how that
works.

Let's suppose that you have submitted a few articles to
Ezine Articles. Let's say that these articles have been on
the site for a while and people are starting to take notice
of them. Then a few weeks go by and you start to notice
a spike in your search engine rankings. Why the spike?
The spike is a result of people taking your articles and
placing them onto their sites along with the resource box
that came with the article, and the more links pointing
back to your site shows Google that your site has some
importance and therefore, that's why other sites are
linking to it. The more articles that point back to your
site, the better it is for you in the long run.

Article marketing definitely has its advantages, especially
for the online business owner. The more articles that you

produce and submit the better it is for you in the long
run. Not only are you trying to rake in high amounts of
highly targeted traffic, but you are also helping others to
provide rich content for their blogs as well. Providing rich
content and driving traffic is the name of the game here,
and it really does work. There's no doubt about it.

Did you ever stop to think how long that content stays on
the web, and how many web sites it may be on? You
need to look at the big picture because once the article
has been up on the web for a while; you will definitely
see traffic spikes, as well as sales spikes too. All of these
is a result of placing articles on article sites where people
in your niche can get them and benefit from them. This
really isn't hard to grasp. However, it does take time to
implement, but rest assured, once you get started, you
will be moving very quickly in the right direction towards
success online.
6. Use Social Networks

The outline use of social networking is extremely
advantageous to businesses, entrepreneurs and
individuals in general. These networks are often very
tight nit and bond with each other on a personable level.

By utilizing a social network you have the capability of
introducing your product, information and service to your
friends.

The reason why a social network is so appealing is
because individuals are attracted to being together. After
you have gained friends, otherwise known as your
clientele, you are then literally connected with your
community. They will begin to see everything that you
are publishing to your page and will then likely take an
interest into what you‘re doing.

You have the opportunity to elaborate on the great
things that you have to offer and you can invite your
friends into your business community. With the network
abilities that are available, your friends have the option
of accepting or denying your invitations. This will give
you an idea of who is really interested in doing business
with you and who is not.

As you share your feelings and ideas with others you are
gaining ties with your friends who will appreciate you’re
reaching out to them, and some will not. The idea that


you can connect with individuals on an intimate level is
very appealing; which is why social networking is
controlling the internet activity of many.

Social networking is free of cost and you have the ability
of joining into groups that revolve around the same
business that you do. Create your page, add friends and
after you have incorporated your community into your
business you can begin marketing. The advantage in a
social network is that the activity that you produce will
show up on your friends’ home pages. They cannot miss
what you are publishing and the comments that you are
making. This can be a good or bad thing. Always
remember, you are representing your company and
product at all times.

• Create a Group Page for your business (facebook).

• Describe your business in detail.

• Incorporate “appeal” by creating an offer of value.


• Add friends and get in touch with your online or local
community.

•Add group pages which are similar to yours. This will
allow you to speculate your competition, or partner up
with a business page that is similar to your own.

• Advertise yourself using pictures, videos, articles and
invitations.

• Interact with other users and contact them using
personal messages.

•Social media can be a really great avenue by which you
get with clients and customers, plus build long lasting
relationships with your existing customers. This is why so
many people are attracted to social media because it is a
way to connect, communicate and exchange ideas. Social
networking has revolutionized the way that business is
done online these days.


•Many of the social networking sites such as Facebook
and Twitter allow for the user to connect with literally
thousands of potential prospects and clients. This greater
enhances the online business experience because instead
of spamming everyone with unwanted email messages,
you can find these people through the social networking
sites and communicate with them through your posts
that you place on these sites.

•Because of sites like Facebook and Twitter, many of
today's online businesses have grown quite considerably.
The owners of these businesses have larger lists, they
make more money, and they build many relationships all
because of social sites like these. Not only that, but since
advertising costs are through the roof in most cases,
using social media just makes practical sense in the mind
of the business owner who is keen on saving a buck or
two in advertising costs.

•So as you can see here, social media provides you with
a virtually unlimited potential to reach literally hundreds
of thousands of new prospects, clients and customers,
and if that's not enough, there are new social media sites
popping up onto the Internet all of the time that give the

online business owner even more tools to use to promote
his or her online business.

7. The Importance Of List Building

Another great way of ensuring success as an internet
marketer is to make sure you build a list of customers
that are not only happy to buy from you, but look
forward to your emails.

If you have been online for any amount of time, then you
will have heard the old saying that the money is in the
list, although I prefer this old proverb.

“Give a man a fish, he will eat, teach a man to fish, and
he will eat for a lifetime.”

In other words, a list that you have taken the time to
build, and more importantly, develop a relationship with
will not only feed you once, but for however long you
remain an internet marketer.


So what are the basics of building a list? There is no right
or wrong way to go about building a list, other than to be
careful that you do not send unsolicited (SPAM) emails to
your potential clients as that will get your email account
shutdown.

So, first of all invest in an autoresponder. Now an
autoresponder for those unfamiliar with this term, is
simply a way of storing your list of subscribers and then
sending them emails with great free content, and
occasionally commercial emails that they will hopefully
buy from you.
For a good autoresponder, follow the chapter in my
recommended resources in a later chapter.
So, first of all, you must setup a email capture page that
has a link to your email address so they can join your list,
and then ensure you have a domain name and a hosting
account to store this on.
Then simply send people to this gift, and when they sign
up for your gift, they become your subscriber.
There are many great ways to start building your list,
some are free, and some you need to pay for.


However, I always recommend that you buy some solo
ads, to drive people to your offer.
A solo ad, is simply your email that you give to a person
that guarantees to send you clicks (people) to view your
offer.
A quick word of warning though, before you buy a solo
as from anyone, check out there testimonials, and try
and contact the satisfied clients they show.
If the person you are buying from is not willing to allow
you to contact their happy clients, then do not do
business with them.
Also, once you have some people on your list, you can
then turbo charge your list building efforts with adswaps.
An adswap is a free way of growing your list. All you do
is contact another marketer with a list in the same
marketplace, and swap a guaranteed number clicks
(people) to each other’s offer.

So now we have covered the basics of list building, let’s
move on.

To get the best autoresponder on the internet,

Go here > http://www.aweber.com/?360958

8. Create Your Own Information Products

While affiliate products are good to sell, it is still best to
have your own line of information products. Why is that?
Having your own line of high-quality information products
means that you become the expert in your business and
you become the one to whom people will go to for advice
and information about a particular topic, or niche. This is
important because people who sell their own products
make the most money in the end.

Affiliate marketing is also great, and you can make pretty
good money with affiliate programs, but owning your own
products and selling them along with the affiliate products
just adds yet another stream of income to your already
expanding business model.
The more products that you have of your own under your
belt, the better off you will be in the end. That way, if the
affiliate program quits working, or the owner of the

affiliated product decides to pull the product from the
market, you still have your own products to fall back on.

There's nothing worse than to give those on your list an
affiliate link only to quickly discover that the link is no
longer valid. Dead links can really look bad on you and
your business. That's why selling your own products that
have live links to them are really the best way to go. While
this book isn't specifically about creating your own
information products, what we will discuss here in this
chapter are some of the many different types of
information products that you can create to sell online.

E-books are one of the most well-known types of
information products available today. The mere mention
of the words, info product automatically conjures up e-
books. That's because e-books have been around the
longest, and they're the format of information products
that most people are most familiar with. There are other
types of information products that people sell online as
well.


Today, video is one of the hottest forms of information
products around. Audio ranks second and then there are
of course e-books with the rise of Kindle. A few years back
companies tried to release e-readers to the public, but the
timing wasn't right for it. Formatting had to be
established, and a generalized standard had to be
recognized before these companies could release an e-
reader.

At that time, e-books had too many security features
which made them act more like Fort Knocks rather than
user-friendly products. PDF files weren't yet invented. It
wasn't until Adobe had developed the PDF file format that
e-book authorship really took off. After the invention of
the PDF file format, e-books once again, had a second
chance at reaching the world, and this time, they did do
so in a hugely successful way.

Before the newer e-readers came onto the scene, PDF
style e-books were actually being sold online by thousands
of Internet marketers and authors. It was at this time that
the new e-book revolution had finally begun. There are
now new e-reading devices, and due to the development
of the Kindle e-reader, e-book sales have more than

tripled within the past couple of years. A matter of fact, e-
books have actually surpassed print books by leaps and
bounds, so don't let anybody tell you that e-books are
dead.

Even in light of in-demand video presentation, e-books are
still selling like gangbusters! Just look around because
people are reading e-books on their Kindles, Blackberries,
I-phones, and other smart phones and reading devices.
More of these devices are getting prepared to come onto
the scene with more exciting features that are sure to
totally blow you away!
While e-books are taking off well, so are videos. Mobile
devices now account for at least half of the Internet
access today thanks to smart phones, tablet computers
and other devices made to go online portably. Who would
have ever thought that a cell phone would be getting onto
the Internet? Back when cell phones first started, the
Internet was just being born, and nobody knew what the
very near future would be bringing them. Nobody had
even the slightest clue that the cell phone would become
a device that you could send texts on, watch videos, read
e-books, make phone calls and much more.


Look at what we now have today, and you can see this
brand new revolution taking place right in front of your
eyes. It is not a new Internet, but a new way of accessing
it. The internet is still the same, but there are new and
innovative ways that people access it, and that's where
information products can really take off. With today's
smart phones and other Internet devices, people can
watch videos, listen to audios and even read e-books
which make mobile computing the hottest market for
information products right now.

This is where you come in because developing your own
line of information products that can reach a mobile
market, as well as the traditional Internet market is
exactly what you need.

If you can develop your own line of high-quality, and in-
demand products that can sell on both mobile and
traditional Internet platforms, then you have it made.
Because of the mobile market, information products have
really taken off, and there are even more product
launches because of the mobile market.


Even if you don't target the mobile market, you can still
rake in the dough with information products because
information products of all sorts are in high demand these
days, especially ones that cover niches like weight loss,
handling debt and even how to make money online. There
are also sub niches that are just as good as the main ones
are, and it is these niches that you need to be targeting
and making money from. Sure you can sell affiliate
products in these niches too, but wouldn't it be great if
you had your own product that you could sell and keep
100% of the profits from, rather than just 50 or 75% of
the profits? Just think about it for a moment, having your
own line of hot, in-demand information products that you
sell day in and day out and keep 100% of the profits.
Doesn't that sound like something that you want?

When you develop your own information products, you're
in full control over every aspect of the product's
development, and that includes the pricing of that product
as well. You have full control over what goes into the
product, and what doesn't go into it. It doesn't matter
what niche you're involved in.
All niches can have their own information products that
can be sold to a target audience that is ready to buy, and

that's key to a successful information product sale is that
it reaches the intended target audience by which it was
meant for.

Whether you're a natural writer or speaker, it really
doesn't matter. Even if you're not any of these, you can
still create hot, in-demand information products
professionally and flawlessly. There are ways that you
can take advantage of that will help you to craft a quality
information product, even if you don't have the expertise
to actually create that product. You have no excuse as to
why you're not creating and selling your own line of
information products.
You need quality information products if you really want to
make money in your business. You can use affiliate
programs as a supplement to your income with
information products that you create and you will then
have multiple streams of income which many Internet
marketers talk about in their courses and training sessions
with their students. Having multiple streams of income is
the key to making the big bucks online. It is what most
Internet marketers try to get their students to really grasp
the power of this because there is money to be made in
multiplication, plain and simple.


Most people have trouble creating their own information
products. They get scared of the whole idea of having to
create their own products. Here's no need to freeze up
and get scared of creating information products because it
can actually be quite easy to do, as well as a whole lot of
fun.

While it can be easy, rest assured that there is a whole lot
of work involved to create a winning information product
that will sell.
Depending upon the type of information product that you
create will also determine the amount of work that needs
to be done to insure the release of the final product. If
you're creating an e-book, then you need to do things like
research, e-book formatting, placing the e-book into the
final file format and much more.

If you're creating a video, then you will still need to do the
research, but there is extra work involved because you
want the video to be of the highest quality possible. You
will want to have a good video camera, you will need to
upload the video onto YouTube or your site, and then you


need to get out there and heavily promote the video and
so on. The same can be said for e-books, audios, and any
other types of information products not mentioned here.

It takes time to create a winning information product. No
good product is put together in a huge hurry. Most all
really good Internet marketers spend lots and lots of time
crafting their information products because they want to
insure that they really sell well. They may work with
others to create the product. They have to get writers,
graphics designers, video technicians, audio technicians,
and other people just to launch a new product. However,
if the marketer is creating the product themselves, then
they may find themselves doing a lot of work that may
take longer to do. Nevertheless, they will come out with a
winning information product that is solid and has the
information that their customers have requested for them
to provide.

You will be selling something whether it is a video, audio,
service or e-book. After all, you're doing this to make an
income. If you do your very best at it, you will have a far
greater chance of succeeding. Targeting your niche,
coming up with the right product for that niche is only half

of the story. You need to relentlessly promote your
business.

The only way that you're going to get the word out about
your new products and services is to simply get out there
and promote them, plain and simple. You need to get the
word out about your new products so that people will
know about them and come and purchase them.

You can use other people to help you in the promotion of
your products such as other Internet marketers, or you
can promote your products yourself, but whatever way
that you choose to use to get the word out about your
products, stick with it, and you will see results. You can
use a combination of methods and that too is even better.
The more ways that you promote your products, the
better it is for you and your bottom line.

There are many ways which you can get the word out
about your products. You can use articles, free reports,
commenting on other people's blogs that directly relate to
your niche, use Facebook, Twitter and other media


sources. All of which will help you to become profitable in
the end.

If you have a really great product and you want to make
money with it, and you deserve to make money with it
plain and simple. That is why it is so important that you
roll up your sleeves, and do what you need to do to get
the word out. It isn't going to happen by itself. That's
where much of your work will come in. This business isn't
run on autopilot like a lot of people dream it to be.
If a plane has autopilot, then why are there still human
pilots in the cockpit? If the plain were really truly
autopilot, then there would be no need for human pilots
and the plane could just fly itself from one destination to
another with no problems whatsoever right?

The reason why there are still pilots in the cockpit is
because there are some things that the autopilot can't do,
and therefore, humans are needed to make it all work like
it is supposed to work.

Well, the same can be said about online business. There
are parts of the business that can be set on autopilot, but

not every aspect of it can. There are no machines that can
write the e-books, reports and articles for you, and there
are no machines that can submit the articles, upload files
and manage web sites for you. All of that needs a human
presence. Parts of the business can be set on autopilot
such as automatic blog posting, accepting online
payments and so on, but it still takes the presence of
someone who knows what they're doing to make it all
work like it should, and that individual is you.

Whether you're selling information products, running a
membership site or whatever, it still takes an individual to
oversee it all and to make it work. Therefore, that
individual needs skills and abilities to do what needs to be
done, and that leads us into the next section which will be
on having the right skills to run and manage your online
business.

9. Build Solid Relationships For Long Term
Profitability

This business requires the development of strong
relationships with your customer base. You need to not


just try and sell to these people, but you need to
constantly provide them with unique content that they can
really sink their teeth into and get something out of. The
problem with so many of today's marketers is that they're
too busy trying to sell something all of the time and they
miss out on the relationship-building process which is an
all too important step in this business. People who forget
to build long lasting relationships are people who won't
last very long online. Today's marketers focus too much
on the selling process. They send out emails filled with
affiliate links, and spend very little time really
communicating with their customer base trying to find out
what it is that they really want and need.

It is not just finding out what they want and need that is
the most important, but adding small talk, and general
conversation is perhaps one of the most important
relationship-building steps that any marketer can take.
Wouldn't it be more interesting to open an email filled
with not only rich content, but interesting talk and general
conversation from your favorite marketer? Of course it
would.


Marketers who provide their customers with not only rich
content that they can easily consume, but also strive to
have a conversation with their customers are marketers
that are the most successful. The reason for this is really
simple. It is because people love general conversation,
and that coming from a marketer really says something
about that marketer.

Marketers who really care about their customers are
marketers who succeed the most because they're not just
selling to them. They become their customer's friends, and
they're willing to help their customers out whenever the
help is needed. By offering generalized conversation in
their communications with their customers gives the
customers a sense of feeling like they're a part of
something valuable. The customers feel more comfortable
with the marketer and they're more likely to visit their
blogs and web sites and make purchases from them based
upon their high level of trust that they had placed into
that particular marketer.

Communications with your customers helps to build a solid
rapport, as well as long-lasting trust between you and
your customers. However, if you keep promoting product

after product to them, and don't communicate with them
on a more generalized level, then you will quickly discover
that you're losing customers instead of keeping them. This
is definitely not what you want or need in your online
business because you have spent a lot of time working on
the business and building it up to what it is right now.
Therefore, you don't want to ruin any chances at building
a solid, long-lasting business with a solid customer base
that follows you and your every move.

How do you begin to build that solid relationship that you
need with your customers? You need to spend time talking
to your customers, finding out what it is that they're
interested in and what they would like for you to sell in
your business. Then spend time just talking to them about
generalized stuff such as the weather, hobbies and
anything else that isn't really related to marketing or
selling online. If you do this, then you will keep your
customers coming back for more.

Try to mix in a bit of humor in your email messages, as
well as facts and figures. Doing this will keep your
customers opening up your emails because they're not
only getting quality information that they can use, but

they're also receiving things that will brighten their days,
keep them laughing and much more. Should you put all
the fun stuff first, or save it until later? Well, that is really
up to you. There's no rule saying that you have to place
things in a particular order inside your email messages to
your customers.

Just make sure that you provide the reader with quality
information that they can use, as well as providing things
that they can think about and brighten their day with. If
you do that, then you will be someone that they look up
to and respect. The more that you provide contact with
your customers, the better it is for you and your business.
Your customers do want to hear from you. They want to
know what you're up to. They want to know about new
projects and developments as well as what is going on in
your personal life.

This doesn't mean that you need to give out personal
information here, but what it does mean is that you share
some of your life's most interesting moments such as
having a new baby, spending time with grandchildren,
fishing, hunting, or whatever it is that you may do in your
spare time.

This shows the human side of you and it makes your
customers feel that you're no different from them.
Offering a bit of general conversation inside your
communications with your customers puts that all too
important human touch that your customers all want and
need from you. The same can be done with your blog and
your web site, especially on sales copy. Why? If you add a
bit of humor and general conversation on these places,
you will also attract new customers and subscribers as
well. Just keep it up even after they see these things on
your site and you'll do well.

10.The Power Of Joint Ventures

After you have created your social network pages then
you can find other ways to begin marketing your brand
and your blog. The key to advertising yourself the right
way is by interacting with individuals and other
businesses. Don’t be afraid to get into contact with
someone of a greater profession. You don’t only have to
stick to the people that you know and that are “safe.” At
times small marketing skills will get you somewhere, but
then you will only grow so much. You have to use

marketing everyday as a way to continue to build
relationships!

Have you thought of looking into sponsors for your
business? Look at what you want to achieve and then
map out what you have to offer in a possible business
partnership. Look into individuals willing to donate money
or be a member of your organization for a small
organizational fee. With this small amount of cash you
can reach out to the public through different means of
marketing and have a little money for marketing.

As you gain memberships and a clientele from your
products and your website, you then begin to offer deals
and discounts for people who have supported you from
the beginning. This will gain appreciation and respect
from your supporters, and this will cause them to say
good things about your service, and hopefully buy your
products in the future.

There are opportunities for you to “co-brand or joint
venture partner” with someone else when an important
event is coming up. By adding your name into an event


that a separate business is putting on, you will publicize
your name and your logo design. There are many ways
you can get your logo done at a very economical price.
Remember, you have to invest your money and sacrifice
something to gain! If you take a look at the industry, it’s
very rare that you see a company that hasn’t used a
business or joint venture partnership to their own
advantage.

By asking someone to help you advertise your business
you will gain a competitive advantage over your
competition. Before you do this make sure that the role
of the partnership is clear and written out if necessary.
You both should have a mutual understanding of how
you are going to help each other out and your business
relationship. You never know- the business that you
partner up with may give you pointers and resources to
help better your marketing strategies. This is the
quickest and most efficient way to speed things up! This
strategy can eliminate insecurities that you may have and
may even open up an opportunity with a permanent
business partnership.


Joint ventures are great ways to make lots of money, but
both parties involved must be in agreement with one
another first before any work can begin on any projects.
You should lay everything out on the table prior to
making any final agreements.

Partnering up with someone else can not only be
profitable, but as far as relationship-building goes, it
could be very beneficial to you and your business in the
future. The reason for this is because if you partner up
with the right individual, they may have a huge list of
customers and prospects that you can also tap into to
make even more money with and build additional great
relationships with. You will be building a very profitable
business built on trust, friendship and quality products
and services.

It is good if you’re able to JV with someone else because
that will also help you to build your brand, get your
products out there in the open, plus spread the word out
about you and your business. The more JV partners that
you have solid relationships with, the more money you
will be making, the more relationships you will be
building and more.

Just make sure though, that you partner with someone
who has a strong working knowledge about your niche
because you don't want to partner with someone that
doesn't really know anything about the niche. This is
crucial because partnering up with the right person can
be extremely beneficial later on.

Landing a joint venture deal isn't always that easy to do.
The reason is because marketers are quite busy and they
only want to work with serious-minded individuals who
don't fool around, or that are just dabbling in Internet
marketing. Be prepared for a lot of rejections in your
inbox when y you’re first starting out because if you're
new, more than likely, not very many people will want to
do a JV deal with you.

It has nothing to do with you, but it has everything to do
with your online experience an online knowledge. Don't
think that people don't like you or what you're offering
because you're getting all these rejections. It is normal to
get these from time to time. Even well-seasoned
marketers who have been in business for years still get
rejections from time to time. Don't let that frustrate you

and cause you to throw in the towel. Just keep pushing
forward towards your goals.

Once you land that joint venture partner, treat them like
pure gold because in your eyes, they are as good as pure
gold. These joint venture partners can be a real positive
asset to your business and to your bottom line. You will
also be the same to them. After all, this is a partnership
and both parties should benefit from the partnership.
This should be a long-lasting partnership where you and
the other person, or people involved create products,
render services and much more to establish yourselves
as experts in your fields.

12. How To Leverage Other’s
Efforts For Extra Profits

It is one thing to do many of these things that we have
discussed in this book yourself, but what if you could
leverage this by simply having others do some of the work
for you? Leveraging the power of others is almost
automatic. The reason is because other people will pick up
your articles and place them onto their blogs and web


sites, which is something that you don't do yourself. That's
why article marketing is so very powerful.

There are other things that you can do to leverage the
power of others by simply instructing people to give things
away for you to help to spread the word about your
business and so much more. Viral marketing is one of
these leveraging tools that many Internet marketers use
in their businesses to gain traffic, subscribers as well as
additional customers. Viral marketing has been around a
while and it involves the transferring of information by
using others to simply pass it around free of charge. Think
of how YouTube works, many videos on that site go viral,
and once they do, you find that many people are flocking
to those videos to watch them. Once something goes
viral, it pretty much is unstoppable. That is what makes
viral marketing such a powerful tool in one's arsenal of
marketing techniques and strategies. This is a technique
that you will want to use in your business whenever it is
possible.

Think of affiliate marketing and how it works. If you have
your own affiliate program, then you have an army of
individuals who are promoting your products and services

for you right? Sites like ClickBank have an awesome
affiliate program which allows for people to join up for
free and promote any number of information and software
products that they have.

The really cool thing about ClickBank is that their affiliate
program is easy to use and you don't have to worry about
getting paid because ClickBank handles all payments to
the affiliates. Just like traditional viral marketing, the
affiliates of ClickBank products just keep right on growing.
The sheer number of individuals promoting the products
helps to increase the bottom line. It is what determines
your overall success and stability online as a business
owner. However, money isn't the only thing that keeps the
business alive because you have to remember all those
individuals who are a part of spreading the word about
your products and services, whether it is through an
affiliate program, or through traditional viral marketing
techniques and strategies. These people do matter and
they're a valuable part of your success online. Without
them and their leverage, you wouldn't be as successful as
you may be right now.
Well, I hope this book gave you some clues, helpful hints,
and a basic knowledge on internet marketing and ways to


use things online to your advantage. To check out my blog
and contact me, you can go to http://raymondmallen.com.

Here’s to your continued success!
Sincerely Yours,

Ray Allen

Recommended Resources

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