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Bango mobile measurement IAB webinar, 12 January 2011

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Presentation from IAB webinar - Mobile Campaigns Measurement - 12th January 2011. With contributions from Martin Harris, Bango, Ed Chater, Somo, Brian Morel, Yahoo and Marcus Startzel, Millennial Media

TechnologieBusiness
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Mobile campaign measurement How to track success on mobile Martin G Harris SVP Strategic Accounts, Bango
Key Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bango customers: Award winning technology: Operator relationships:
Measurement – The possibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search marketing Banner & text ads
How to measure and what to watch out for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top tip! Integrate Analytics from DAY 1….. ..and understand the success of your mobile marketing campaigns More at www.bango.com/wp Thank you [email_address]
[object Object]
About Millennial Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should I measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Running an advertising campaign for maximum impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
About Somo ,[object Object],[object Object],[object Object],[object Object],[object Object]
How much marketing budget should be allocated to mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be prepared for your budgets to grow Plan Growth Into Your Budget Test and learn different placements Be aware of dramatic market growth Media Spend
[object Object],[object Object],[object Object],[object Object],What kind of CTR should I expect?
[object Object],[object Object],[object Object],[object Object]
How to analyze your data? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What data provides the most accurate view? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top tips for running mobile campaigns
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Upcoming IAB Webinars, Classes, and Events
[object Object],[object Object],Credits; Future programs

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Bango mobile measurement IAB webinar, 12 January 2011

  • 1. Mobile campaign measurement How to track success on mobile Martin G Harris SVP Strategic Accounts, Bango
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  • 6. Top tip! Integrate Analytics from DAY 1….. ..and understand the success of your mobile marketing campaigns More at www.bango.com/wp Thank you [email_address]
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  • 14. Be prepared for your budgets to grow Plan Growth Into Your Budget Test and learn different placements Be aware of dramatic market growth Media Spend
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Notes de l'éditeur

  1. We ran a survey to see what really mattered most to brands There were no surprises in the list of must haves – they needed to know: The actual number of unique visitors clicking on the ads How many people went on to land on the site and take specific actions – ie conversions. BUT, the big finding was the confidence people had in the accuracy of their data Less than 25% had confidence in their data Yet data integrity was key This mirrors the traditional web – Forrester recently found that accuracy of data was the number one factor Although confidence was not that low – which given mobile has better identity is a surprise.