Visiongain iPhone conference presentation

1. The iPhone for website owners 29 th May 2008 Ray Anderson CEO © 2008 Bango plc www.bango.com

3. Mobile web is increasingly open … All web enabled phones On-portal Commercial relationship with each carrier Direct-to-consumer Promote and engage directly with the whole market

5. Thousands of websites integrated Hundreds of major, global brands Thousands of mid-size, national brands Millions of niche, community brands The “Long Tail”

6. http://bango.com/live

7. Connectivity Your website Add value: Identity Payments AgeVerify

8. Example of “added value” By clicking on ‘Pay Now’ you agree to the purchase of Pimp My Ride tone from Pimp My Ride for £2.50 . Terms and Conditions Pimp My Ride Operator Data Charges may apply Pay Now Cancel Powered by Bango Thank you for your payment of £2.50 . Yes, I want free information sent to my mobile by business partners of Pimp My Ride (such as special Offers) Yes, I want free updates On new products, Services and special Offers sent to my mobile by Pimp My Ride Powered by Bango Continue

12. iPhone usage in perspective One Billion Internet Sites 1,200million out of 3,050million mobile users connected to internet 2007 800M people with PC web access 1.2B people use Mobile web 2.7m (0.2%) iPhone

14. iPhone with Flickr

15. Where are iPhones used on web?

21. Thank you Q & A Ray Anderson CEO [email_address] © 2008 Bango plc