A Complete case study on RICS web 2.0 Portal. Royal Institute of Chartered Surveyors Case Study

1. RICS
www.ricssbe.org
Industry
Education
Partner
Ray Business Technologies Pvt Ltd
Australia
1/501 Church St
Cremorne
Melbourne - 3121
Tel: +61 0413 697 924
USA
Suite 1000 PMB #107
3838 Oak Lawn Avenue
Dallas - 75219
Tel: +1 214 838 3522 /23
+1 786 600 1743
India
PlotNo. 204,Block B
Kavuri Hills
Madhapur
Hyderabad - 500 033
Tel: +91 40 2311 8011 /22
Background
RICS Indiaisa subsidiaryof RICS - Royal Institutionof CharteredSurveyors - the world’s
leadingself-regulatoryprofessional bodyforqualificationsandstandardsinland,
property,construction,andassociatedenvironmentissues.RICSisalsoa global
accreditingbodyforover600 BuiltEnvironmentcoursesatreputedinstitutionsacross
the world.
Goals
The RICS projectwasa CMS applicationfocusedonpublishingacademicinformation.
Thisapplicationenablesthe targetaudience toview detailsaboutschool programs,
news,faculty,admissions,andplacements.Enduserscanregisterforacademicyear
admissionsandevencaninteractwithRICSthrough“Live Chat” to getinstant
information.
Challenges
RICS waslookingforan applicationwherethe contentbeingdisplayedonthe website
wouldbe easilymanageable (publish,editanddelete) bythe back-enduser.Alongwith
this,the applicationneededtosupportanalyticstotrackthe performance of the
website.
The applicationneededtobe developedquicklyandinaway that wasmobile,
tabletandotherhandhelddevicesfriendly.

2. Solution
Raybiztechreviewedthe businessrequirementsof the applicationandafterseveral
brainstormingsessions,Raybiztechproposed Kentico’sContentManagementSolution
for implementingthe RICSapplication - where all the contentmanagementwould
be done.Kenticoisa leadingproviderof CMSplatforms,empoweringenterprisesto
buildanddeployInternetsolutionsquickly.
Key SolutionsElements:
UserSide
 The end-usershouldbe able toview
and searchpublishedcontent
includingRICSnews,programs,
faculty,admissions,and placements.
 Users shouldbe able toregister for
admission.
 Users can chat withRICSthrough
“Live Chat”. If the adminis not
available,userscanleave amessage.
 A “Contact Us” page.
 The abilitytoshare on social media.
 Newslettersubscription.
 Implementationof customized
carousel inthe home page.
AdminSide
 Analyticstool implementationto
track campaign-basedperformance.
 A contenteditorforthe adminto
manage the content.
Technical Challenges
 The analyticsare outsourcedtoa
thirdparty vendorwithPHPbased
webservicesthattrackedwebpage
hits.Analyticsare alsobeingtracked
usingGoogle Analytics.
 The site had to be responsive with
supportfor tabletsand mobiles.
Technical Solutions
 Customcode has beenusedbehind
the bizforms to track hitswithin
Kentico
and update the PHP-basedservices
withnewhits.
 Mediaqueriesare usedtoform the HTML, to supporttabletsand mobiles.

3. Results
The website wasdevelopedinveryshortdurationwithKentico.Traffichasincreased
continuouslyandiscurrentlyrankedataround58,000 inIndia.There has beenpositive
feedbackfrom the endusers,andthe average visitdurationincreased.Social media
sharingoptions(Facebook,LinkedIn,YouTube) throughwebsite helpedtoincrease
the visits.Kenticoenableda“Live Chat”feature thathelpeduserstointeractwithRICS
instantlyandgetrequiredinformation.
Key criteria for using Kentico
 Fasterdevelopment—Raybiztechcouldbuildthe site fasterwithfewer
resources.
 Kenticooffersall of the requiredmoduleswithbetterintegrations compared
to other CMS's on the market.
 Easily maintainabledocumentandcontentmanagementsystem.
 Contentstagingoptionisavailablewhile workingwithdifferentversions
of the hosted site.
 Readilyavailable RESTservicesonthe Kentico.
 Powerful datamigration tools.
Source:www.raybiztech.com/resources/case-studies/raybiztech-helps-rics-to-develop-a-web-2-0-portal