Raybiztech studied and analyzed iTag ID requirements and proposed Kentico CMS for the implementation of the portal.

1. iTag ID
itagid.com
Offices:
USA
Dallas,Texas
6010 W SpringCreek Parkway,
Plano,TX 75024
Tel: +1-214-814-7045 / 47
Los Angeles, California
5405 WilshireBlvd
Los Angeles,CA 90036
Tel: +1-650-
534-3131 / 32
AUSTRALIA
Melbourne, Victoria
1/501 Church St,Cremorne
Melbourne VIC 3121
Tel: +61 413 697 924
INDIA
Hyderabad, Telengana
Plot204, Kavuri HillsPhase2,
Madhapur,Hyderabad 500033
Tel: +91 40 4640 0400
CANADA
Toronto, Ontario
7111 Syntex Drive, 3rd Floor,
Mississauga- L5N8C3
Tel: +1 646 591 0108
Email - sales@raybiztech.com
Background
The CanadianMedic AlertFoundation(CMAF) isa
registered non-profit,charitable,andmembership-based
organizationdedicatedtothe well-beingof others.
iTag ID isa personal identificationandmedical informationsystem, whichisdeveloped
for people withanactive lifestyle whoengageinexercise ontheirownbutwantto
make sure that theyare preparedfora medical emergencyinthe eventthatthey
become incapacitatedwhile workingout.
Goals
Thisapplicationrequirementwastoprovide vital lifesaving data about the wearer and
his/herkeycontactinformationinthe eventof amedical emergency.Bycallingthe toll
free numberandprovidinguseriTAGIDnumber,firstresponderswill be toldwhatthey
need to know about the user in seconds.
Ray BusinessTechnologiesstudiedandanalyzediTagIDrequirementsandproposed
KenticoCMS forthe implementationof the portal.KenticoEnterpriseCMSisa leading
ContentManagementSolutionprovider,empoweringenterprisestoquicklybuildand
deployInternetSolutions.
Challenges
 Presentingpackagesandadd-onproductsthatare linkedtothe original product.
 Data capturedand updatedinthe applicationtobe visible inmanufacturingand
supportinghotlineback-endsystems.
 Navigationthroughthe registration steps.
 Loginusingemail id.
 Supportingmultiplelanguages.
Solution
Ray BusinessTechnologies(Raybiztech) developedanapplicationthatenablesthe
usersto activate a new account; create or update accountdetails,emergencydetails,
healthinformation,andspecifyengravingsfortheirproductsthatwill be shippedlater,
as well asresetpasswordandCancel service.
KenticoCMS hasgreatlyhelpedRayBusinessTechnologiesinachievingall the
objectivesof the project.Keyelementsof the solutioninclude the following:
 The product linkagesare setina CRM back-end.Webservice callstothisCRM
were integratedtoretrieveanddisplayadd-onproductinformation.
 Registrationprocessstepswere implementedasKenticoshoppingcartmodules,
to leverage the navigationofferedbythe Kenticoshoppingcart.

2.  Data about medical conditionsthatcanbe trackedisretrievedfromthe CRM
back-endusingwebservice calls.The CRMisupdatedusingsimilarcalls,withthe
data enteredbythe customer.The CRMis pluggedintothe back-end
manufacturingprocessandcustomersupport hotline.
 KenticoCMS APIswere usedtovalidate usercredentialsbasedonemail ID
entered,andthe userID retrieval wasdone behindthe scenesbasedonthe
email IDentered.
 Resource stringsleveragetoprovide multilingual supporttothe site.
Results
The newwebsite hasenablediTagtomanage
itsmarketingandcustomerengagement
programswitha muchgreaterdegree of
sophistication,andfine-tunecontentand
functionalitytodrive leadconversionand
betteruserengagement.
iTag's newwebsite wasbuiltonKentico –it
providesagreat userexperience andhas
servedtofurtherstrengthenthe positionof
iTag as leaderof the personal identification
and medical informationsystemsectors.The
Online engagementwithbothgeneral public
and otheraudienceshasincreasedsubstantiallysince the launchof the newsite.
Overall conversionmetricshave gone upbyalmost20% since the re-launchof the
website.Customerfeedbackonthe new website hasbeenvery positive,andsearch
engine rankingshave improved.
Key criteria for selecting Kentico
 Readilyavailable RESTservicesonKentico CMS
 User-friendlyandflexiblecontent management
 Powerful datamigration tools
 Easilymaintainabledocumentmanagement system
 Fasterdevelopment—RayBusinessTechnologiescouldbuildthe site faster with
fewerresources
 KenticoCMS 7.0 offersall of the requiredmodulesunlikeotherCMSsystems on
the market
 Contentstagingoptionwhileworkingwithdifferentversionsof the hostedsite.
Source: www.raybiztech.com/resources/case-studies/itag-id-case-study