1. The Atlantic Coast Conference
Integrating Powerful Media with Innovative Marketing.
2011 ACC Football Road Trip Sponsorship

2. ATLANTIC COAST CONFERENCE
ACC ROAD TRIP OVERVIEW
Sponsorship Program:
September – December, 2011
When ACC ROAD TRIP comes to town for ACC Football, we take you on a
weekend adventure to experience campus tradition from start to finish.
And…we’re doing it bigger and better in 2011!
Every week during the 2011 college football season, Emmy Award Winning Tommy Kane
and the crew hit a different ACC game to experience the nightlife, restaurants, tailgates,
pageantry, and game day traditions of the home teams.
From rubbing Howard’s Rock and running down The Hill with the Clemson Tigers…exploring
Caverns near Blacksburg, VA…to tailgating with ACC fans young and old, ROAD TRIP will
truly experience ACC Football like no other.

3. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
ACC Road Trip Sponsorship
2011 title sponsorship of ACC ROAD TRIP will
include entitlement of all ACC ROAD TRIP
Segments, in-game or in-show customized features,
and an enhanced digital element across all of our
online properties (including an interactive micro-site
exclusively built for ACC ROAD TRIP and your
brand).
This unique opportunity gives your brand exposure
across several ACC platforms throughout the entire
college football season!
• Build brand awareness
• Connect, engage, and interact with potential
customers
• Position your business as a supporter of the ACC
• Position your brand with relevant and fun Raycom Sports Honored with 2011
promotions Midsouth Regional Emmy Award
“ACC Football Road Trip” Garners Win
for Best Magazine Program

4. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
Sponsor to have a presence in the following:
 ACC Football Kick-Off Show
 ACC Network Studio Show
 ACC Network Football Games
 2011 ACC Road Trip Recap Special
 Consumer Promotions/Merchandising and Licensing: Rights to use ACC Seal, ACC
Bar Logo and/or ACC Football Championship logo and tickets for use in a one-time ACC
Properties approved consumer promotion or packaging.
 Print: A full page client specific ad in the Football Championship program
 ACC Football Championship FanFest: ACC approved On-site Activation Opportunity
for sampling, giveaways or booth/signage exposure at the ACC Football Championship
FanFest.
 Tickets & Hospitality: ACC Football Championship game tickets & hospitality, ACC
Football Legends event tickets, ACC Football kick-off/awards luncheon tickets

5. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
ACC Road Trip “MICRO SITE” ACC Road Trip Sweepstakes / Promotional Banners
www.theACC.com/RoadTrip Contest Home page and Sport main
 Sponsor branding  Sponsor branding page on theACC.com
 Video feature  Video feature
 Pre-roll Video  Pre-roll Video
 Banner ads  Banner ads
 Interactive map / guide  Facebook link
 Twitter feed  Photo galley
 Photo galley  Database capture
 More…

6. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
EMAIL BLAST: VIRAL:
This Week in ACC Football www.youtube.com/theACCsport
32,000+ each week ACC Road Trip segments posted on the ACC You
Tube channel for additional viral distribution and
sharing

7. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
Social Networking
• Facebook posts
• Twitter posts
• Over 35,000 Friends and
Followers for The ACC
and Raycom Sports

8. ATLANTIC COAST CONFERENCE
PROMOTIONAL ELEMENTS
MOBILE
New for 2011!
ACC Road Trip segments
available on Official ACC
iPhone , iPad, and Droid,
Apps.