1. The Atlantic Coast Conference
Integrating Powerful Media with Innovative Marketing.
2011 - 2012
ACC Mobile App Sponsorship

2. ATLANTIC COAST CONFERENCE
2011 – 2012 Mobile Apps
In 2010 Official ACC iPhone App
introduced
Launch Date: September 16, 2010
 10 Live stream ACC Football games
 35 Live stream ACC Basketball games
including 2011 ACC Tournament
 Live stats, Video highlights, and Alerts
 Total Users to Date = 28,767
 Avg. Sessions per Day = 2,597
 Avg. Time on Site = ~ 8 minutes
 Banner Ad Click thru rate = 1.53%!!
 Consistent Top Rated Sports App in iTunes
during Football and Basketball seasons
 Average 4 of 5 star rating in iTunes

3. ATLANTIC COAST CONFERENCE
2011 – 2012 Mobile Apps
Overview:
Raycom Sports and The ACC are expanding their coverage in the mobile space by offering ACC fans the opportunity
to download the Official ACC App to any compatible mobile device for FREE!
iPhone, iPod Touch, iPad, and Android will all be available for the 2011 ACC Football and 2012 ACC Basketball
Seasons.
These application platforms will allow fans to access exclusive ACC content from anywhere, at any time.!!
Content to include:
• Live Streaming Games - select games available for both football and basketball
• ACC Video (highlights, recaps, this week in ACC, original programming, etc.)
• Scores, Live Stats, Team Standings, Schedules, etc.
• Fan Alerts for game start times, breaking news, etc.
• AP, BCS and Coaches polls, news and information
• Fan/Team customization - organized content according to fan preferences
• Programmable start-up “splash” screen for daily messaging to fans
The Official ACC Mobile Apps will provide sponsors a unique opportunity to engage fans with their brand:
• National, Regional and Local Audiences
• Access to ‘where the fans are’…mobile
• Interactive consumer engagement

4. ATLANTIC COAST CONFERENCE
2011 – 2012 Mobile Apps
Highlights:
 (2) Two Sponsorships Available
 Full Year Sponsorship – July, 2011 – June, 2012
 Each sponsor receives a minimum of 35% SOV on all available advertising inventory on all ACC
Mobile App platforms (remaining inventory to be made available for ACC messaging and promos)
 Sponsors included in all promotion and advertising across all ACC Network platforms.
Broadcast, Mobile, and Digital for ACC Official Mobile Apps
 In-game and in-program customized live read promotions
 Ability to launch a promotion during the season and activate at ACC Championship events
 Inclusion in all Social network promotion and marketing. (ACC Facebook page for Apps)
 Build brand awareness in the fast growing mobile space
 Connect, engage, and interact with potential customers
 Position your business as a supporter of the ACC and provider of this FREE and exclusive
mobile content

5. 2011 – 2012 Mobile App
Ad Inventory Examples
Start up screen w/logo 320x50 banner ad on all pages - Link to Splash screen full page ad
Minimum 35% SOV

6. 2011 – 2012 Mobile App
Sponsorship Summary
Broadcast Football 2011 Broadcast Basketball 2012
ACC Football Kick-Off Show (syndication): ACC Basketball Tip-Off Show: (syndication)
 One (1) customized feature/promotion w/sponsor  One (1) customized feature/promotion w/sponsor
mention and logo mention and logo
 One (1) customized :30 promotional spot  One (1) customized :30 promotional spot
w/sponsor mention and logo w/sponsor mention and logo
ACC Football Studio Show Weekly (syndication): ACC Basketball Traditions: 3 shows
 One (1) customized feature/promotion w/sponsor  One (1) customized feature/promotion w/sponsor
mention and logo to air in all episodes/segments. mention and logo
 One (1) customized :30 promotional spot  One (1) customized :30 promotional spot
w/sponsor mention and logo w/sponsor mention and logo
2010 ACC Football – Live Game Broadcasts ACC Basketball Live Broadcasts:
(syndication):  One (1) customized live read feature/promotion
 One (1) customized live read feature/promotion w/sponsor mention and logo
w/sponsor mention and logo  One (1) customized :30 promotional spot
 One (1) customized :30 promotional spot w/sponsor mention and logo
w/sponsor mention and logo
ACC Basketball Tournament Championship
Show:
 One (1) customized feature/promotion w/sponsor
mention and logo
 One (1) customized :30 promotional spot
w/sponsor mention and logo

7. 2011 – 2012 Mobile App
Sponsorship Summary
Digital Merchandising and Marketing
 ACC Mobile Apps page on TheACC.com - sponsor  Rights to use ACC Seal, ACC Bar Logo and/or ACC
logos and targeted banner ads Championship logos and tickets for use in a one-time
 Home page feature space w/sponsor logos on ACC Properties approved consumer promotion or
TheACC.com packaging
 Home page Windowshade Take-over ad on  ACC approved On-site Activation Opportunity for
TheACC.com sampling, giveaways or booth/signage exposure at the
 ACC Mobile Apps Facebook page and Twitter posts ACC Football & Basketball Championship FanFest
with sponsor logos / text  In Venue P.A.’s with Videoboard companion sponsor
 Email blasts – promotional banner w/sponsor logos logos
 ACC Mobile App promotional banner ads w/sponsor
logos on TheACC.com and Raycom Media TV Tickets & Hospitality:
station websites • Eight (8) Football Championship game tickets, with
 ROS :15 Pre-roll video ads on thACC.com hospitality.
 ROS banner ads on TheACC.com • Four (4) tickets to the ACC Football Legends event.
 Sweepstakes / Contest promotion administration • Four (4) tickets to the ACC Football kick-off/awards
luncheon.
• Two (2) Men’s and Women’s Basketball Tournament
ticket books, with hospitality
• Two (2) tickets to the Men’s and Women’s ACC
Basketball Legends event
• Two (2) tickets to each ACC Network regular season
Football games
• Twenty (20) tickets to select regular season ACC Men’s
Basketball games