The Rayn Makers Linked In Presentation Uof Miami 32411 Surprise2

Build YOUR Brand & Business on LinkedIn!
Delivered by Ray Knight Chief Envisioneer Officer
The RaynMakers

100

Showering YOU with Success www.TheRaynMakers.com Ph. 305.888.1905 Cell 305.989.4815

March 22, 2011

100 million members and counting…
Today, LinkedIn reached a major
milestone: 100 million professionals
worldwide.

The RaynMakers We’re now growing at roughly one
million new LinkedIn members every
Salutes LinkedIn week, the equivalent of a professional
joining the site at faster than one
member per second.

We’re also rapidly growing our network
globally — our site is currently used in
over 200 countries and territories
around the world, with more than half
of our users coming from outside of the
U.S.


LinkedIn Guides Students into the Job World with New APP
NEW: http://www.linkedin.com/studentjobs
TIP:
http://tinyurl.com/49pe5bc

Avoid overused
keywords just as you
would on a resume.

LinkedIn late last year
released its top 10
overused buzzwords
used in U.S. member-
profiles. Avoid:

1. extensive experience
2. innovative
3. motivated
4. results-oriented
5. dynamic
6. proven track record
7. team-player
8. fast-paced
9. problem-solver
10. entrepreneurial


The RaynMakers- • Capitalize on no-cost and low cost marketing and lead
generation channels
How & Why We •
•
Extension of leveraging digital distribution channels.
Research revealed a potential unique value added skill set
Use LinkedIn? by becoming cognizant, knowledgeable and conversant in
WEB 2.0/online social media.
• Develop Value Added Knowledge/Skills: Research
hypothesis translated to article published in World City
Magazine- Web 2.0-Networking on Steroids published in
Feb 2008.
– GRAPHIC INSERT and article in deck
• Alliance/Partners Development: To reach right into the
Senior Executive Suite for sending Executive Summary
Business Plan
• Sales: To outreach and test application of professional
services to new and lucrative vertical industry (ies)- legal
services.
• Obtain direct and indirect business and leads for alliances
and partners through LinkedIn promotion.
• To create new product/service revenue centers as an
entry-way strategy to gain new accounts and the basis of
an affiliate marketing program through known and
respected peers.


How? • How do you Put LinkedIn to Work
for YOU and YOUR BRAND?
• The Basics
• Profile(s)-Pro/Corp/Group
• Content Strategies
– Direction: Past, Present & Future
– Personal Profile and Corporate
Profiles- Increasing Functionalities
– Content Development and
Distribution
– Personal Page-Updates
– Groups- Join/Search Discussions,
Jobs, Promotions
– Questions & Answers
• Applications/Attachments


Synopsis
• The RaynMakers presume that a
significant percentage of the audience is
already familiar with Social Media and
with LinkedIn.
• The University of Miami has over 4,300+
members in its group on LI ( alumni,
faculty, students,
– Business School- 3,500+
– U of M- 1,200+
– U of Miami Hurricanes- 1,200
– Graduate Law School - 1,300
• There are more than 10 University of
Miami groups on LI.
• There are over 162,000 people with
University of Miami in their personal
profiles.


• To become accustomed to looking at
yourself as your top client and You as YOUR
Why Should YOU Use LI? BRAND.
• Market research, job search, client search
and authorities search.
• To build your online presence and foster
awareness of your skills, achievements,
experience.
• To enhance your connectedness with your
preferred contacts in your network.
• To expand your connections at a particular
company, a market area or industry.
• To leverage online search volume and drive
traffic to your LI site that can result in
profile visits, inquiries, requests to connect,
strategic alliance and partner proposals,
new clients and referrals.
• To demonstrate thought leadership in your
preferred areas of interest in the Groups
and Question and Answers sections.


Connecting Strategies • Strategy- Quantity vs. Quality
– Personal ( FF& A)
• Targeted Outreach to Professionals?
– Jobs
– Groups and Associations
• Interest Levels
– Areas of Expertise
– Areas of Desired Expertise
• Recommendations- It is Easier to Give in
order to receive
• Analytics/ Measurement Tools- Searches,
Visits and Connects
• Searches
– People, Groups, Companies, Jobs, Answers,
Inbox
• Questions and Answers


• Over the last few years there has been an explosion of
LinkedIn Status Snapshot social media sites and usage. LinkedIn has assumed the
WHAT IS IT? preeminent position in the social media hierarchy as the
top business to business site. With over 90 million
members in 200 countries worldwide.
• A new member joins LinkedIn approximately every
second and half of the members are outside the US which
is a pattern that was first established in the first year of
operation.
• Growth and evolution is found at this link-
http://press.linkedin.com/history demonstrating growth in
membership, multilingual offerings
• Today, LinkedIn offers every person the opportunity to
simply and quickly create an online presence for both
themselves and their corporate brand. New functionalities
added to the corporate site empower YOU to use LI as a
workspace for developing your brand; promoting your
products and services and more.
• Access to LI has been dramatically expanded by production
and release of the mobile app also available in 6
languages- Chinese, English, French, German, Japanese
and Spanish.


Advanced Tips/Techniques
• Personal Branding
– Your Unique Value Proposition?
• Keywords, Ranking &
Recommends
– Understanding the competitive
marketplace
– Short tail words, Long tail words
– Big fish in a small pool
• Metrics and Analysis Tools
• Jobs Search
• Advanced Search Insights


LinkedIn Info


About The RaynMakers Our corporate experience includes serving in a senior business
development capacity for 8 corporations in industries
including international license sales and marketing services in
the resort real estate and hospitality industries; sr. business
development for several private and public firms in the digital
distribution, new media and interactive agency businesses;
high technology/GPS, location –based services business and
consumer goods. In so doing we built, trained and led teams
in markets including Australasia, Europe, the U.S., Mexico,
and South America.
Opportunities as an entrepreneur and founder of four companies-
an international marketing consulting company- Knight
International, Inc, an international business consulting company,
KnightWorks, Inc and an outsource sales management firm-
RaynMaker Inc now serving as a business development agency
d/b/a/- The RaynMakers.

Clients served are located in the South Florida, Florida and other
domestic markets, multiple Mexico resort markets, various islands
in the Caribbean, Europe- UK, Scotland, Spain a France, Central
and South America.


Recent Social Media Achievements

We have helped a MANY clients move
from obscurity on LinkedIn-BURIED
BEHIND HUNDREDS OF THOUSANDS
OF COMPETITORS to the “head of the
pack” and to HAVE ALSO
EMPOWERED THEM TO design, create
promote and leverage their corporate
or group presence.


LinkedIn Info
Business Activity
Data Source: United States
US

In the US people tend to visit this site from home.

Globally people tend to visit this site from home.


LinkedIn Sources VALUABLE FREE SOURCES
• LinkedIn Tutorials
• LinkedIn strategies group on LI
• General Search on Google for Linked In
“LinkedIn tutorials” yields nearly 2,500 results
• HubSpot- Various Advanced papers issued and
online www.hubspot.com
• Demings-Hill- www.deminghill.com
• ½ HOUR FREE SESSION – The RaynMakers
• Article- WEB 2.0 Networking on Steroids

BOOKS
• LinkedIn Books on Amazon- 166 results
http://tinyurl.com/27ctlsx
• Jason Alba- I’m on LinkedIn- Now What?
http://www.amazon.com/LinkedIn-What-Guide-
Getting-Most/dp/1600050697
• Jan Wallen- Mastering LinkedIN in 7 Days or Less
– www.linkedinworks.com


In the words of Guy Kawasaki
• Ten Ways to Use LinkedIn
• The average number of LinkedIn connections for people who work at Google is forty-seven.
• The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you
need. Later, you can hire Harvard MBAs to prepare your income taxes.
• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
• According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of
this factoid.)
• Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more
than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten
list of ways to increase the value of LinkedIn.
• Increase your visibility.
• By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition
to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with
people who their friends know and trust.
• Improve your connectability.
• Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile
like it’s an executive bio, so include past companies, education, affiliations, and activities.
• You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be
awkward if not downright strange, as an attachment.
• Improve your Google PageRank.
• LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a
good way to influence what people see when they search for you.
• To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To
strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your
profile in your signature.
• Enhance your search engine results.
• In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize
websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.
• If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila!
instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.”


• Perform blind, “reverse,” and company reference checks.
• LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the
people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more
balanced data.
• Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees
don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out.
• You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and
company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and
growth potential.
• By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out
that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.
• Increase the relevancy of your job search.
• Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use
search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.
• Make your interview go smoother.
• You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than
an awkward silence after, “I’m doing fine, thank you.”
• Gauge the health of a company.
• Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether
key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.
• Gauge the health of an industry.
• If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example,
suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.
• Track startups.
• You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply
the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first.
• Ask for advice.
• LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network
and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums.
• For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:
– Who’s a good, fast, and cheap patent lawyer?
– What should we pay a vp of biz dev?
– Is going to Demo worth it?
– How much traffic does a TechCrunch plug generate?
• Read more: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1ERc9Wwqh


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