Social Content Marketing for Small Businesses
•Télécharger en tant que PPTX, PDF•
0 j'aime•698 vues
This document outlines a presentation by Ramon Ray on using social content marketing to build a brand and engage customers. The presentation covers 10 topics: 1) the evolution of content from one-way media to social media, 2) the business benefits of social media, 3) going beyond social media with traditional marketing, 4) content ideas for social media, 5) powerful social media concepts, 6) an overview of Twitter, Facebook and LinkedIn, 7) the power of video and audio, 8) paid advertising on social media, 9) lifecycle marketing, and 10) F.R.E.A. (frequent, relevant, engaging content with analytics). The presentation emphasizes using social media for conversations rather than interruptions and
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Social Content Marketing for Small Businesses
Similaire à Social Content Marketing for Small Businesses (20)
Plus de Ramon Ray
Plus de Ramon Ray (20)
Dernier
Dernier (20)
Social Content Marketing for Small Businesses
- 1. @RamonRay Technology Evangelist How to build your brand, drive leads and engage customers with social content marketing
- 2. Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Author, “Facebook Guide to Small Business Marketing” (Amazon.com best seller), Event producer, speaker, journalist PASSION: Small business success
- 3. • FBI Citizens Academy Graduate • Interviewed President Obama in First Google Hangout • Piano Player • RamonRayLive (June 4th), Small Business Summit (Oct 22nd)
- 4. 4 @ramonray
- 5. 1. Content evolution 2. Business benefits of social media 3. Beyond social media 4. Content ideas - What to share on social media 5. Powerful social media concepts 6. Overview: Twitter, Facebook, LinkedIn 7. Power of Multi-Media (Video and Audio) 8. Social Media Paid Advertising 9. Lifecycle Marketing 10.F.R.E.A. 5 WHAT WILL WE COVER TODAY?
- 7. 7 Television, Radio, Flyers, Billboards…all ONE WAY
- 9. People are searching for entertainment or information People are connecting (engaging) with each other (news, funny videos, etc) 9 WHY SOCIAL CONTENT
- 12. 12 3 BUSINESS BENEFITS OF SOCIAL MEDIA 2
- 13. 13 GAIN INTELLIGENCE ON YOUR MARKET, CUSTOMERS & PROSPECTS
- 14. LinkedIn Groups Twitter Hashtags and Trending Facebook Product, Fan Pages TIP: Be creative in what and how you search. “Taxis” vs “Mall shuttle service” 14 LISTENING POSTS….
- 16. Answer customer questions Trusted and valuable resource to customers and prospects Your Brand has mindshare Content builds know + like + trust 16 BEYOND SELLING. BUILD LOYALTY
- 17. 17 PERSONAL BRANDING: THE STRONGER BRAND WILL ALWAYS WIN.
- 19. 19 SOCIAL MEDIA IS NO REPLACEMENT FOR GOOD BUSINESS PRACTICES
- 20. 20 YOU CAN’T TWEET YOUR WAY TO PROFITABILITY
- 21. 21 WORD OF MOUTH, OFFLINE MARKETING, EVENTS, ETC, STILL WORK
- 22. Email newsletter – subject lines, anticipated content Web site – easy to navigate, rich content, contact information Press / media attention Face to Face Networking Events Print, TV, Radio 22 NON-SOCIAL TOOLS
- 23. 23 GREAT SOCIAL CONTENT TELLS A STORY 4
- 24. 1. About your customers 2. About your industry (news, best practices) 3. About your community 4. About YOU (gently) – products, services 5. Thought leadership (advise, inform, educate) 6. Personal tidbits (gently) 7. Use visuals 24 6 EASY CONTENT/STORY IDEAS
- 27. 27 4 SOCIAL MEDIA BEST PRACTICES CONCEPTS 5
- 28. Don’t SELL to Your Customers Enter Their Discussions Foster Discussions Encourage Customer to Customer Discussion Learn from Customers – Ask Questions 28 HAVE A CONVERSATION
- 29. 29 GIVE, GIVE, GIVE, TAKE
- 30. 30 LOWES FIX IN SIX
- 31. Short Sweet To The Point Descriptive Search Engine Friendly 31 HEADLINES: INFORMATIVE, TEASING
- 32. 32 RESPOND
- 33. 33
- 35. Short posts To the point Promote others 35 TWITTER USES – SHORT & SWEET
- 38. 38 UPLOAD EMAILS (OR OTHER PERSONALLY IDENTIFIABLE INFORMATION FOR CUSTOMER TARGETING)
- 39. 39 CREATE FUN ENGAGEMENT ON FACEBOOK WITH 3RD PARTY TOOLS/APPS
- 40. 40
- 41. 41
- 43. Complete Your Profile Join, Start and Participate in Groups Find Out More About Clients, Companies and Competitors Get Access To Connections In Your Networks’ Network 43 LINKEDIN
- 44. 44 Stop being lazy! DO NOT USE LinkedIn DEFAULT “CONNECT REQUESTS”
- 45. 45 HEY RAMON, WHAT ABOUT GOGLE PLUS, INSTAGRAM, PINTEREST, TUMBLER AND OTHER SOCIAL NETWORKS?
- 46. 46 THE POWER OF AUDIO AND VIDEO7
- 49. 49
- 51. Fail (succeed) fast Quickly gain insight Test advertising copy and offers Build a following fast Collect leads fast Sell fast WARNING: MEASURE, MEASURE, MEASURE… 51 SOCIAL MEDIA PAID ADVERTISING
- 52. 52 STATUS UPDATES WON’T MAKE YOU MONEY. LIFECYCLE MARKETING WILL 9
- 54. Target your customer Attract interest (lead magnets) Collect leads 54 ATTRACT
- 58. 58 Integrate social media into an education and sales process with your CRM (customer relationship management) platform.
- 59. 59 F.R.E.A.10
- 61. Measure social media success Is it working? What’s working? Which social network is best for your audience? What content works best? What’s your cost per customer acquired? 61 ANALYTICS
- 62. Hootsuite – publishing, team collaboration Buffer – Bufferapp.com – publishing; multiple accounts TweetDcik – publishing, multiple accounts Emphatic.co – custom social content creation 62 POWERFUL SOCIAL MEDIA TOOLS AND SERVICES
- 63. 63
- 64. 64 For Newbies…
- 65. 1.Create an account 2.Fill out your profile 3.Join, like, search and follow 4.Respond 5.Initiative conversation 65 5 SIMPLE STEPS TO START WITH SOCIAL MEDIA
- 66. 66 Help sections of the social networks
- 68. 68 www.SmallBizMarketingScore.com 1. Do YOU want more information about Lifecycle Marketing? Write “LCM” on your business card and give to Ramon 2. Do YOU want this presentation? Write “PPT” on your business card and give to Ramon 3. FREE Online marketing scorecard
- 69. 69
- 73. 73 www.SmallBizMarketingScore.com 1. Do YOU want more information about Lifecycle Marketing? Write “LCM” on your business card and give to Ramon 2. Do YOU want this presentation? Write “PPT” on your business card and give to Ramon 3. FREE Online marketing scorecard
- 74. @RamonRay Technology Evangelist How to build your brand, drive leads and engage customers with social content marketing