2. • A mission statement is the vision or dream you started out
with. It's where you want to go and, what you want to be.
It's that unrealistic, unobtainable dream that sparks the
spirit of the entrepreneur. The mission statement is where
you start to show how this dream is going to become a
reality. You identify major goals that must be accomplished
and how you plan to operate as you go about meeting
those goals. You identify significant factors that will be
necessary for you to reach those goals, such as the
products or services you will provide and the kind of people
you will need to serve. In short, it's who you are, who you
serve and what you do that makes you unique in the
market you service.
3. Mission Statement
Describe the nature of business
• Sell shoes
• Provide educational services
• Grow market vegetables
Describe the (unique) ways or values
• Provide high product quality
• Ensure equal access to resources
• Practice sustainable development
Provide the (real) reasons
• Sell shoes of the highest quality so every customer can find a pair of shoes they actually love to wear
• Provide educational services that allow all children to experience learning success and become life-
long learners and contributing members of our community
• Grow market vegetables using organic, sustainable farming practices to give people safe and healthy
food choices
4.
5.
6.
7. • An effective mission statement provides
strategic direction for the organization, and
should be reviewed regularly to ensure it still
fits the goals and directions of the
organizations.
