1. APPLE.INC
Presentation by:
Shikha Rani
Shilpa Chandni
Shilpa Goyal

2. ABOUT COMPANYApril 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve
Wojniak
CEO - Tim cook
Chairman - Arthur Levinson
SVP, Industrial Design - sir Jonathan
ive

3. Contd….
Industry - Computer software,
computer hardware, consumer
electronics.
Revenue - US$ 108.249 Billion
Operating income - US$ 33.790
billion
Profit - US$ 25.922 billion
Share Price – 254.24$ (Newyork

4. Apple Inc.
Apple’s Current Information
1976 1977-1998 Present Logo
Logos of Apple:

5. Vision/ Mission
•Vision:
To become the world wide leader in
computer and mp3 player sales.
•Mission:
“Apple is committed to bringing the best
personal computing, and mobile usage
experience to students, educators,
creative professionals and consumers
around the world through its innovative
hardware, software and internet offerings.”

6. SWOT ANALYSIS
Strengths Weakness
Style/Brand
High quality
Easy to carry
High price
Limited distribution channels
Unsafe for
corporate use?
Migrate people to Apple
New social device
Ipod connectivity
Similar devices
Opportunities Threats
Highly developed market
Pressure from competitors
Not issued dividends

7. Competitors for Apple:
• Windows OS and Media player for playing music and
Video (Microsoft).
• Competition to Mac OS X (Linux).
• Alternative sources of computer hardware (Dell, Hp,
Lenova).
• Small stylish Mp3 Players ( Creative and Samsung).
• Online music stores similar to itunes stores (Napster).
• Competition for iPhone (Google “Next”).

8. Human resource management
• Human resource objectives and
strategies
• Human resource policies
• Human resource performance
• Partnership program
• (a)creating a forum
• (b) change champions

9. Contd…
• Training and development
(a) offer or efficiency program
(b)Business driven needs training
(c)Personnel development category
(d)General awareness education
• Staff appraisal
• Trends
• Competitive advantage

10. Corporate resources:
Marketing

11. Marketing strategy

12. Marketing mix
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion

13. Advertising

14. Brand positioning
Ipod shuffle
Ipod Nano
Ipod classic Ipod Touch

15. STRATEGIES
. Corporate strategies:-
Corporate level strategies
deals with identifying the business
in which a company should invest
its resources and possible
opportunities for expanding or
contracting.

16. Functional strategies
Company resources
a. Superior efficiency
b. Superior quality
c. Superior innovation
d. Superior customer responsiveness

17. Business level strategies
Business strategy can gain a
competitive advantage over its
competitors in the industry.
• Customer need
• Customer groups
• Distinctive competencies
• Differentiation strategies

18. Global strategies
Apple unique history made the company
known as the typical example for the
American dream stereotype. Apple is more
than a domestically operation enterprise.
Over the year its has become a pure
multinational, resourcing raw materials and
selling products globally.

19. Global strategies
• Apple’s foreign operation
• Apple’s transnational strategy
• Apple’s methods of entering new markets
• Pressures for cost reduction and local
responsiveness

20. Conclusion:
• Apple and Steve Jobs sometimes become one, but
there’s no clear guess about Apple’s future
without Jobs.
• Apple Products are more advanced, easier to use
and designed better than Windows.