6. JERKS ROI
• R d
Reduce
– Cost of employee replacement
– HR ff
HR staff costs
– Litigation, mitigation, training
• I
Increase
– Productivity
– L lt
Loyalty
– Employee satisfaction = increased productivity
and customer satisfaction
and customer satisfaction
7. All Star Jerk Costs
All‐Star Jerk Costs*
Activity Hours Spent Estimated Cost
Direct manager 250 $25,000
HR professionals 50 $ 5,000
Senior executive 15 $10,000
Legal counsel 10 $10,000
Recruiting, training $85,000
secretary
Anger management class $5,000
Total $160,000
*The No‐Asshole Rule by Robert Sutton
8. Bully Poison
Bully Poison
• One CEO had 119 assistants over 5 years
y
• Study of 5,000 employees
– 25% were victims of bullying in last 5 years
– 50% witnessed bullying
– 27% said bullying reduced their productivity
– 25% of bullied victims and 20% of witnesses left their
25% of bullied victims and 20% of witnesses left their
jobs
• Annual replacement cost of those who left was
$750,000‐1.2 million
$750 000 1 2 illi
• Increased absenteeism – Tropical Storm
Syndrome
9. Fear
“When fear rears its ugly
head, people focus on
protecting themselves, not on
t ti th l t
helping organizations
improve.
improve “
‐W. Edward Deming
11. “Few employees are working full forty‐hour
Few employees are working full forty‐hour
weeks, and as managers, you either do not know
what your EMPLOYEES are doing; or you do not
CARE. I want to see the employee parking lot
CARE I tt th l ki l t
substantially full between 7:30 am and 6:30 pm
on weekdays and half full on Saturdays. If that
y y
doesn’t happen harsh measures will happen,
layoffs and hiring freezes. You have two weeks.
Tick tock.
Tick tock ”
‐ Leaked email in NYT
Stock plummeted 22% in three days
S k l d 22% i h d
12. rbb ROI
• National accolades:
at o a acco ades:
– Top 30 list nationwide of Wall Street Journal Top Small
Workplaces for the last three years
– 2008 PRWeek Agency of the Year
– 2009 Holmes Report Boutique Agency of the Year
• R t ti
Retention and recruitment benefits: average staff
d it tb fit t ff
and client tenure is 8.5 years.
• The numbers: productivity profit margins and
The numbers: productivity, profit margins and
employee satisfaction have all continuously
improved
p
13. 9 YEARS
8 YEARS 5 YEARS
4 YEARS
16 YEARS
4 YEARS
16 YEARS 18 YEARS 26 YEARS
6 YEARS
19 YEARS
7 YEARS 6 YEARS
6 YEARS
<3 YEARS
17. Paper is Cheap
Paper is Cheap
“We believe our continued success lies
in teamwork and the opportunity each
team member has to learn, develop
and grow. We are committed to being
a meritocracy, and to developing,
retaining and attracting the best
people, reflective of our worldwide
marketplace.”
18. “Fake” Values
Fake Values
We value the team
We value the team
(But reward only the individual)
28. Go Behaviors
Stop
Behaviors
• Flexible work schedules • No personal calls
• Spot bonus • Reward jerks
• Interactive • Top‐down
communications communications
• Track employee • Limit employee decision‐
engagement making
• Benchmark role models
Benchmark role models • Short term focus
Short term focus
• Training • Behavior “sticks”
31. Employee Driven Workplace
Employee‐Driven Workplace
• Flexibility and respect the foundation of an
Flexibility and respect the foundation of an
employee‐driven workplace.
• Invite employees to seamlessly integrate work
Invite employees to seamlessly integrate work
and personal obligations without making
either suffer.
either suffer
37. Layout Fallacies
Layout Fallacies
Employees rated a
Employees rated a
manager who
believed his door was
believed his door was
open 95% of the time
as having the door
as having the door
CLOSED 95% of the
time
43. Tools
• Technology
– Trust assisted by mobile technology, wireless
access
• Amenities
– Logo jackets in cold office
Logo jackets in cold office
– In‐house gym
– EAP
EAP
44. Barney’s 4 Rules to a
y
Civilized Workplace
Don’t talk at employees, talk with them.
Listen Give up control of the environment and
let it work.
Avoid policies aimed at stopping behavior;
“Go” provide tools/policies to accelerate positive
behavior.
Trust. Treat people like adults. Have faith
Trust that those who abuse the trust will be
found out and forced out.
found out and forced out
One There can only be one culture – there
can’t be different rules/ environments for
Culture the higher ups than for the rank and file.
the higher ups than for the rank and file
45. The Final Word
The Final Word
BRAND
Your brand is defined not by what YOU say but
what your employees SAY and DO.
