Understanding the Essential Shift in Communication from the industrial model to the now social model.

1. Social Media:
Understanding the Essential Shift
in Communication

2. I ndustrial Media
Mass Media: Newspapers, televison, film
Specific Skills and Training
Significant resources
Lag in communication
and unalterable

3. The Catalyst
Online Social Media (Web 2.0)
Interactive sharing
Inter-operability
User-centered design
Collaboration
Allowing:
Search, links, authoring,
tags (Categorizing) , Signals to Broadcast

4. Social Media
Distributed through social interaction
No Skills and training required
Little to no resources needed
Communication almost instant
and alterable

5. The Essential Shift
v.s.
One-to-many Many-to-many

6. The New Culture
The Empowered Individual
Research and Share
Network and Connect
Publish and Broadcast
The Involved Consumer

7. Business Adaptation
v.s.

8. The Audience
Watchers
52% watched YouTube, 42% Blogs, 19% podcasts
Sharers
29% used social media, 28% tagged content, 21% shared content
Commenters
32% rated product, service or person, 30% commented on product,
and 22% commented on news group or site.
Producers
12% created or worked on a blog, 11% remixed content
Curators
People who have edited a wiki - moderated forum

9. The Tools Available
Communication Collaboration Multimedia Reviews/Opinions
Blogs Wikis Portfolios Product
Micro Blogging Bookmarking Videos Business
Networking News Livecasting Q&A
Events

10. Being Found, Being Consistent
Website LinkedIn Blog Twitter
Have a goal and then develop a strategy incorporating social media.

11. Readiness
A check on whether you - or your organization -
are prepared to engage with social media.
#1 Tip
One step at a time. Learn one, learn it well, and then add another.

12. Thank You
Renée Brisson-Khan
905.488.5406
renee@RBKartworks.com
RBKartworks.com