This document provides an economic and housing market forecast for 2016. It summarizes key economic indicators such as GDP growth, unemployment rates, and consumer confidence. Housing market indicators like home sales, prices, and inventory are also analyzed at national, state, and regional levels. The forecast expects moderate economic and job growth in the US and California in 2016, with housing demand remaining strong but supply continuing to lag behind household formation and need, constraining affordability.
5. -4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
US GDP: AT RISK FROM WEAK GLOBAL GROWTH?
2015: 2.4%; 2015 Q4: 1.4%; 2016 (F): 2.7%
ANNUAL PERCENT CHANGE, CHAIN-TYPE (2005) $
ANNUALLY QUARTERLY
2009 Largest Annual Drop since 1938 (-3.4%)
SERIES: GDP
SOURCE: US Dept. of Commerce, Bureau of Economic Analysis
7. UNEMPLOYMENT RATES AT 8-YEAR LOWS
US 5.0% (Mar 2016), CA 5.5% (Feb 2016)
0%
2%
4%
6%
8%
10%
12%
14%
Jan-05
Jul-05
Jan-06
Jul-06
Jan-07
Jul-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Jul-15
Jan-16
CA US
SERIES: Unemployment Rate The U-6 rate covers the unemployed, underemployed and those who are not looking but who want a job
SOURCE: US Bureau of Labor Statistics, CA Employment Development Division
9. UNEMPLOYMENT RATE BY CALIFORNIA METRO AREA
10.9%
10.5%
9.4%
8.8%
5.8%
5.5%
5.4%
5.1%
4.7%
4.3%
4.3%
4.0%
3.9%
3.2%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%
Bakersfield
Fresno MSA
Modesto
Stockton MSA
Inland Empire
Los Angeles
Sacramento
Ventura
San Diego
Oakland
San Luis Obispo
Orange County
San Jose/ Santa Clara
San Francisco/San Mateo*
SERIES: Unemployment Rate
SOURCE: CA Employment Development Division
* San Francisco and San Mateo unemployment rate is not seasonally adjusted.
ANNUAL PERCENTCHANGE
February 2016: California 5.5%
10. OIL’S DRAG COMINGTO CLOSE? MAYBE…
Dollars per Barrel
$0
$20
$40
$60
$80
$100
$120
$140
$160
SERIES: Crude Oil Prices: West Texas Intermediate
SOURCE: U.S. Energy Information Administration
3rd Week of March: $38.32; 5th consecutive week of growth
74%
Drop
12. MORTGAGE RATES LOWER NOWTHAN 2015
January 2009 – March 2016
0%
1%
2%
3%
4%
5%
6%
FRM
ARM
MONTHLY WEEKLY
SERIES: 30Yr FRM, 5Yr ARM
SOURCE: Freddie Mac
13. WHEREAREWEHEADED?
- Fed takes a more dovish tone, leave interest rates unchanged,
will gradually increase rates in 2016 and 2017. Action will be
“data determined”
- Risk of rates increasing too fast: bringing economic growth to
a halt
- Risk of rates increasing too slow: zero leverage when next
downturn hits
14. U.S. ECONOMIC OUTLOOK
2010 2011 2012 2013 2014 2015 2016f
US GDP 2.4% 1.8% 2.3% 2.2% 2.4% 2.4% 2.7%
Nonfarm Job Growth -0.7% 1.2% 1.7% 1.7% 1.9% 2.1% 1.8%
Unemployment 9.6% 8.9% 8.1% 7.4% 6.2% 5.3% 5.0%
CPI 1.6% 3.1% 2.1% 1.5% 1.6% 0.1% 2.1%
Real Disposable
Income, % Change 1.0% 2.5% 3.1% -1.4% 2.7% 3.5% 2.7%
30-Yr FRM 4.7% 4.5% 3.7% 4.0% 4.2% 3.9% 4.5%
SERIES: U.S. Economic Outlook
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
15. CALIFORNIA ECONOMIC OUTLOOK
2010 2011 2012 2013 2014 2015 2016f
Nonfarm Job Growth -1.1% 1.1% 2.4% 3.2% 3.1% 3.0% 2.3%
Unemployment Rate 12.3% 11.8% 10.4% 8.9% 7.5% 6.2% 5.5%
Population Growth 0.7% 0.7% 0.7% 0.9% 0.9% 0.9% 0.9%
Real Disposable
Income, % Change 0.9% 3.4% 4.7% 0.2% 3.0% 4.3% 4.5%
SERIES:CA Economic Outlook
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
17. SALES OF EXISTING DETACHED HOMES
California, Feb. 2016 Sales: 393,340 Units, +7.6%YTD, +6.4%YTY
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
*Sales are seasonally adjusted and annualized
SERIES: Sales of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Feb-16:
393,340
Feb-15:
369,620
19. MEDIAN PRICE OF EXISTING DETACHED HOMES
California, Feb. 2016: $446,460, -4.7% MTM, +3.8%YTY
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000 P: May-07
$594,530
T: Feb-09
$245,230
-59% from
peak
SERIES: Median Price of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Feb-16:
$446,460
Feb-15:
$429,930
20. INVENTORY DIPPED SLIGHTLY
FROM LASTYEAR
Feb. 2015: 4.9 Months; Feb. 2016: 4.6 Months
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in
question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and
“Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
21. INVENTORY DROPPED SIGNIFICANTLY
INTHE BAY AREA SINCE 2009 AND REMAINEDTIGHT
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in
question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and
“Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
3.2
4.2
5.2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0 Bay Area Central Valley So CA
SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
22. DEMAND DECREASED INTHE BAY AREA
AS SUPPLY CONTINUEDTO DECLINE
-5%
1%
7%
-3%
-4%
-9%-10%
0%
10%
San Francisco Bay Area Southern California Central Valley
Sales Active ListingsYear-to-Year % Chg
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Feb. 2016
23. WHERE ISTHE INVENTORY?
– Affordability challenge for repeat buyers
• Low rate on current mortgage
• Low property taxes
• Concerned with capital gains
• Why list when there is nowhere to go I can
afford?
• Could not qualify for a mortgage today
– New construction recovering but LOW
– Demographics:Trade-up buyer pool is smaller
– Measurement error? Off- MLS (aka “pocket’)
listings not being counted in listing stats
26. DECLINE IN # OFTRADE UP BUYERS DUETO POPULATION LOSS &
DROP IN HOMEOWNERSHIP RATE
Source: Harvard Joint Center of Housing Studies,Census Bureau
27. “MISSING” 100,000 UNITS ANNUALLY,AT LEAST
2015p: 98,500 (42,190 sf, 56,310 mf)
2016f: 124,600 total units
SERIES: New Housing Permits
SOURCE: Construction Industry Research Board
0
50000
100000
150000
200000
250000
300000
350000
Single Family Multi-Family
Household Growth:
165,000/yr
28. HOUSING AFFORDABILITY PEAKED Q1 2012
PRICESV. LOW RATES AND INCOME GROWTH
California vs. U.S. – 1984-2015
% OF HOUSEHOLDSTHAT CAN BUY
A MEDIAN-PRICED HOME
SERIES: Housing Affordability Index ofTraditional Buyers
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
30%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80% CA US
Annual Quarterly
29. 61
58
55 54 53
49 48
46 45 44
40 39 38 37
30
27 26 26 26 25 25
23 22 21 21 21 20
17
14
11
0
10
20
30
40
50
60
70
HOUSING AFFORDABILITY IN CA: BY COUNTY
SERIES: Housing Affordability Index
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
2015-Q4: % able to purchase median priced home
31. SHARE OF FIRST-TIME BUYERS REMAINS
BELOW LONG-RUNAVERAGE
29.5%
0%
10%
20%
30%
40%
50%
% First-Time Home Buyers Long Run Average
Long Run Average = 38%
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
32. HOME OWNERSHIP RATE NEARLY 4TIMES HIGHER
AMONG BOOMERS
Baby Boomers
75%
22%
3%
Own
Rent
Other
Millennials
20%
41%
39%
Own
Rent
Other
Q.What is your current living situation?
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
33. BOOMERS HAVE LESS DEBTTHAN MILLENNIALS
THAT PREVENTS BUYINGA HOME
Q.What type of debt do you have that would make it difficult to buy a home?
35%
12%
7%
2%
11%
53%
41%
17%
8%
7%
4%
43%
0% 10% 20% 30% 40% 50% 60%
Credit cards
Auto loan
Consolidated personal loan
Private loan from friend/ relative
Other
None
Millennials
Boomers
SERIES: 2014 Baby Boomer Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
34. FINANCIAL CHARACTERISTICS:
MILLENNIALSVS. BABY BOOMERS
Millennials Baby Boomers
Median Household Income $100,000 $130,000
Median Home Price $470,000 $505,000
Median Monthly Mortgage Payment $1,538 $1,516
Median Downpayment (in $$) $50,000 $79,500
Median Downpayment (in % to Price) 13.1% 20%
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
35. THE SHARE OF INTERNATIONAL BUYERS DROPPED
TOTHE LOWEST LEVEL IN 8YEARS
4%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
2008 2009 2010 2011 2012 2013 2014 2015
Q.Was the buyer an international buyer – a person who was a citizen of another country who wished to
purchase residential real estate in the U.S.?
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
36. ESTIMATE OF SALES BY COUNTRY
SERIES: 2015 Profile of International Home Buying Activity
SOURCE: NATIONAL ASSOCIATION OF REALTORS®
37. ESTIMATE OF SALESTO INTERNATIONALCLIENTS
(IN BILLION DOLLARS)
SERIES: 2015 Profile of International Home Buying Activity
SOURCE: NATIONAL ASSOCIATION OF REALTORS®
38. 4 STATESACCOUNTED FOR ½ OF
INTERNATIONAL SALES
SERIES: 2015 Profile of International Home Buying Activity
SOURCE: NATIONAL ASSOCIATION OF REALTORS®
39. COUNTRY OF INTERNATIONAL BUYER
• China (43%)
• Mexico (8%)
• South Korea (8%)
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
42. 0
10000
20000
30000
40000
50000
60000
70000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
SALES BOUNCED BACKAFTER
DECLINING IN 2013 AND 2014
Bay Area, 2015: +5.1%, 2016YTD: +0.4%
SERIES: Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
43. NONFARM EMPLOYMENT
Bay Area Region
SERIES: Employment Growth
SOURCE: US Bureau of Labor Statistics
2015 2007 Change % Change
Alameda/Contra Costa 1,095.1 1,064.3 30.8 2.9%
Marin 113.0 106.9 6.1 5.7%
Napa 70.8 64.6 6.2 9.6%
San Francisco/San Mateo 1,051.1 899.3 151.8 16.9%
Santa Clara 1,042.8 921.1 121.7 13.2%
Solano 132.3 130.1 2.2 1.7%
Sonoma 197.0 189.9 7.1 3.7%
Bay Area 3,702.1 3,376.2 325.9 9.7%
Nonfarm Employment (Thousands)
44. SALES OF EXISTING DETACHED HOMES
Bay Area Counties
Alameda 447 495 479 -9.7% -6.7% -2.3%
Contra-Costa 541 539 594 0.4% -8.9% -5.7%
Marin 94 90 107 4.4% -12.1% -4.2%
Napa 55 78 70 -29.5% -21.4% -2.2%
San Francisco 99 101 122 -2.0% -18.9% -7.8%
San Mateo 199 215 212 -7.4% -6.1% 7.8%
Santa Clara 488 529 546 -7.8% -10.6% -1.2%
Solano 325 267 273 21.7% 19.0% 12.8%
Sonoma 243 251 232 -3.2% 4.7% 11.0%
Y-t-YCounty Feb-16 Jan-16 Feb-15 M-t-M Y-t-D
SERIES: Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
45. February
2016
January
2016
February
2015
Median Time on the
Market
25.5 Days 28.1Days 24.8 Days
Unsold Inventory Index
3.2 Mos. 2.4 Mos. 2.8 Mos.
SUPPLY INDICATORS
Bay Area
Note: The Unsold Inventory Index represents the number of months it would take to deplete the remaining inventory at the end of a particular
month with the sales rate of the month in consideration. Inventory includes listings with “Active”, “Pending”, and “Contingent” (when available)
statuses.
SERIES: MedianTime of Market, Unsold Inventory Index
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
46. INVENTORY DROPPED SIGNIFICANTLY
INTHE BAY AREA SINCE 2009 BUT REMAINEDTIGHT
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in
question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and
“Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
3.2
4.2
5.2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0 Bay Area Central Valley So CA
SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
47. UNSOLD INVENTORY INDEX (MONTHS)
Bay Area
SERIES: Unsold Inventory Index
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
County Feb-16 Jan-16 Feb-15
Alameda 3.0 2.0 2.9
Contra-Costa 3.0 2.5 1.5
Marin 3.8 2.8 3.9
Napa 6.5 4.1 5.6
San Francisco 3.3 2.3 2.5
San Mateo 2.7 1.9 2.8
Santa Clara 2.9 1.9 2.6
Solano 2.8 3.4 4.2
Sonoma 3.9 3.2 4.1
S. F. Bay Area 3.2 2.4 2.8
48. BAY AREA DEMANDAND SUPPLY CONTINUEDTO
DECLINE IN FEBRUARY
-7%
-9%
-12%
-21%
-19%
-6%
-11%
19%
5%
-5%
2%
-13%
-5%
-8%
16%
-6%
16%
-24%
4%
-3%
-30%
-20%
-10%
0%
10%
20%
30%
Sales Active Listings
Year-to-Year % Chg
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Feb 2016
49. MASSIVE HOUSING SHORTAGE
Metro
Job Creation
2010-2015
New Home
Construction
2010-2015
Ratio
San Francisco-
Oakland
234,000 30,000 7.8
Grand Rapids 46,000 6,000 7.8
San Jose 118,000 23,000 5.1
San Diego 101,000 21,000 4.9
Miami-Ft.
Lauderdale
191,000 48,000 3.9
Salt Lake City 57,000 15,000 3.9
New York City 400,000 114,000 3.5
50. TIGHT SUPPLY CREATED MORE MARKET COMPETITION
4
3 3
0
1
1
2
2
3
3
4
4
5
San Francisco
Bay Area
Southern
California
Other Counties in
California
Number of Multiple Offers
SERIES: 2015 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
36%
56%
63%
0% 20% 40% 60% 80%
Other Counties in
California
Southern California
San Francisco Bay
Area
Percent with Multiple Offers
51. MEDIAN PRICE OF EXISTING DETACHED HOMES
Bay Area, February 2016: $696,430, Up 4.0%YTY
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
SERIES: Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
52. MEDIAN PRICE OF EXISTING DETACHED HOMES
Bay Area Counties
•
Alameda $712,990 $711,900 $651,950 0.2% 9.4%
Contra-Costa $538,650 $499,550 $476,340 7.8% 13.1%
Marin $1,113,640 $955,360 $1,023,440 16.6% 8.8%
Napa $664,470 $610,000 $544,120 8.9% 22.1%
San Francisco $1,437,500 $1,173,610 $1,154,760 22.5% 24.5%
San Mateo $1,200,000 $1,077,500 $1,200,000 11.4% 0.0%
Santa Clara $942,500 $895,000 $915,130 5.3% 3.0%
Solano $365,620 $361,670 $337,500 1.1% 8.3%
Sonoma $554,610 $593,750 $489,330 -6.6% 13.3%
Y-t-YCounty Feb-16 Jan-16 Feb-15 M-t-M
SERIES: Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
53. HOUSING DEMAND INCREASED IN MORE
AFFORDABLE REGIONS
Annual % Change in Sales
SERIES: Sales of Existing SFH
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
County 2015 (yty% chg.)
Alameda -0.7%
Contra-Costa 7.9%
Marin -3.8%
Napa 10.5%
San Francisco -8.2%
San Mateo -6.4%
Santa Clara 6.0%
Solano 18.6%
Sonoma 2.8%
S. F. Bay Area 3.5%
55. 0
50
100
150
200
250
300
350
400
450
SALES OF EXISTING DETACHED HOMES
San Francisco County, Feb. 2016: 99 Units, -7.8%YTD, -18.9%YTY
SERIES: Sales of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
56. 0
500
1000
1500
2000
2500
3000
3500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
SALES DOWNTWOYEARS IN A ROW
AFTER REACHINGTHE RECENT PEAK IN 2013
San Francisco, 2015: -8.2%, 2016YTD: -7.8%
SERIES: Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
57. EMPLOYMENTGROWTH:
CALIFORNIAVS. SAN FRANCISCO/SAN MATEO
2.8%
4.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0% California San Francisco/San Mateo
ANNUAL PERCENTCHANGE
SERIES:Total Nonfarm Employment
SOURCE: US Bureau of Labor Statistics, CA Employment Development Division
58. UNSOLD INVENTORY INDEX
San Francisco County, February 2016: 3.3 Months
Note: The Unsold Inventory Index represents the number of months it would take to deplete the remaining inventory at the end of a particular
month with the sales rate of the month in consideration. Inventory includes listings with “Active”, “Pending”, and “Contingent” (when available)
statuses.
0
2
4
6
8
10
12
SERIES: Unsold Inventory Index of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
59. NEW HOUSING PERMITS
San Francisco County, Feb. 2016: 635 Units, +101.8%YTD
0
200
400
600
800
1,000
1,200 Single Family Multi-Family
SERIES: New Housing Permits
SOURCE: Construction Industry Research Board
60. 0
1000
2000
3000
4000
5000
6000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Single Family Multi-Family
SAN FRANCISCO NEW HOUSING PERMITS
2015: Single Family, +88.6%; Multi-Family, +18.7%
SERIES: New Housing Permits
SOURCE: Construction Industry Research Board
61. MASSIVE HOUSING SHORTAGE
Metro
Job Creation
2010-2015
New Home
Construction
2010-2015
Ratio
San Francisco-
Oakland
234,000 30,000 7.8
Grand Rapids 46,000 6,000 7.8
San Jose 118,000 23,000 5.1
San Diego 101,000 21,000 4.9
Miami-Ft.
Lauderdale
191,000 48,000 3.9
Salt Lake City 57,000 15,000 3.9
New York City 400,000 114,000 3.5
62. MEDIAN PRICE OF EXISTING DETACHED HOMES
San Francisco County, Feb. 2016: $1,437,500, Up 24.5%YTY
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
SERIES: Median Price of Existing Single Family Homes
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
63. ASKING RENTS FOR CLASS A&B APARTMENTS
San Francisco MSA, 2015 Q4: $3,146 , Up 8.2%YTY
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Q4 2005 to Q4 2010: Up 17.3%
SERIES: Asking Rents
SOURCE: Realfacts
Q4 2010 to Q4 2015: Up 65.5%
65. HOUSING AFFORDABILITY INDEX
San Francisco County, 4th Quarter 2015: 11%
% OF HOUSEHOLDSTHAT CAN BUY
0%
5%
10%
15%
20%
25%
30%
35%
SERIES: Housing Affordability Index ofTraditional Buyers
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
70. FORSALEPROPERTIES
Oakland, February 2016: 457 Units
-9.5% 2015YTD, -15.3% 2016YTD, -12.3%YTY
SOURCE: Clarus Market Metrics
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any
point in time during the month.
74. FORSALEPROPERTIES
Marin County, February 2016: 372 Units
-8.9% 2015YTD, -22.1% 2016YTD, -17.3%YTY
SOURCE: Clarus Market Metrics
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any
point in time during the month.
76. CALIFORNIA HOUSING MARKET OUTLOOK
2010 2011 2012 2013 2014 2015 2016f
SFH Resales (000s) 416.5 422.6 439.8 414.9 382.7 407.1 432.6
% Change -12.3% 1.4% 4.1% -5.9% -7.8% 6.4% 6.3%
Median Price ($000s) $305.0 $286.0 $319.3 $407.2 $446.9 $474.4 $489.4
% Change 10.9% -6.2% 11.6% 27.5% 9.8% 6.2% 3.2%
Housing Affordability
Index 48% 53% 51% 36% 30% 31% 28%
30-Yr FRM 4.7% 4.5% 3.7% 4.0% 4.2% 3.9% 4.5%
SERIES:CA Housing Market Outlook
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
77. SALES UP FOR 2015 AND CONTINUETO IMPROVE IN 2016;
PRICEWILL GROW STEADILYTHISYEAR AND NEXT
Units
(Thousand)
407.1
432.6
0
100
200
300
400
500
600
700
2005 2007 2009 2011 2013 2015
Sales of Existing Detached Homes
$474
$489
$0
$100
$200
$300
$400
$500
$600
2005 2007 2009 2011 2013 2015p
Median Price
Price
(Thousand)
SERIES:CA Housing Market Outlook
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
78. • Both CA home sales and prices will be up mid -
single digits in 2016
• Fundamental demand drivers (jobs; rates;
household formation) are strong
• Housing affordability an insurmountable hurdle
for many
• Trading up/down is too expensive for Boomers
• CA will see accelerating out-migration of
Millennials in search of housing they can afford
KEYTAKEAWAYS
79. MARKETOPPORTUNITIES
– Millennials
• Turn renters into first-time buyers
• First-time buyers who bought with tax credit back in 2009
are ready to trade-up
• Understand the differences in needs between Millennial
first-time buyers and Millennial trade-up buyers
– Baby Boomers
• Ready to downsize
• Understand Boomers’ priorities: investment and retirement
• If we can’t keep them in CA, help them find a place out of
state. Network with REALTORS® outside of CA
80. MARKETOPPORTUNITIES
– Minorities
• Minorities have grown in homebuyer share over time
• Surge in the number of minority households will play a big
role in the increase in housing demand in the next 10 years
• Develop programs and marketing material tailored towards
minority home buyers of different ethnicity
– Investor sellers
• Investor buyers who purchased bargain properties a few
years ago are ready to sell as home prices start leveling off
– Everyone else…
• Low interest rates will be here a little longer