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Lee linthicumpetfood forum2010
- 1. Health and Wellness Opportunities in Global Pet Care Lee Linthicum 14 April 2010
- 3. Global Market Overview Key Trends and Market Drivers Health & Wellness Opportunities Future Outlook and Strategic Recommendations Q&A
- 4. Global Market Overview Euromonitor International Global Pet Care Coverage SEGMENTS COVERED: Dog food Cat food Bird food Fish food Small mammal/reptile food Cat litter Healthcare Dietary supplements Other pet care products CONSUMER INSIGHTS: Pet indicators Social trends Demographics Macro-economics ALL CHANNELS COVERED: Supermarkets/Hypermarkets Discounters Pet superstores Pet shops Veterinary clinics Homeshopping Internet retailing Direct selling Other grocery and non-grocery retailers Pet expenditure in 52 markets = 98% of total global expenditure
- 5. Global Pet Food and Pet Care Products: 2004-2009 Global Market Overview
- 6. Global Retail Value Sales by Category: 2009 Global Market Overview
- 7. Global Sales of Dog and Cat Food: 2004-2009 Global Market Overview
- 8. Global Market Overview Retail Volumes Get Boost From Downturn, Emerging Markets
- 9. Global Market Overview Global Retail Value Performance by Price Platform
- 10. Global Market Overview Dog/Cat Food Global Retail Distribution Landscape
- 12. Global Market Overview Global Pet Specialists Constrained in 2009…
- 13. Global Market Overview … As Supermarkets/Hypermarkets Appeal to Price Conscious
- 14. Global Market Overview Global Premium Dog and Cat Food Competitive Landscape
- 16. Global Market Overview Dog and Cat Food Absolute Retail Value Growth by Region
- 18. Prepared Dog and Cat Food on the Rise in Russia Global Market Overview
- 19. Dog/Cat Food: Untapped Potential in Emerging Markets Global Market Overview
- 20. Dog/Cat Food by Price Band in Key Emerging Markets Global Market Overview
- 21. Global Market Overview Key Trends and Market Drivers Health & Wellness Opportunities Future Outlook and Strategic Recommendations Q&A
- 23. Key Trends and Market Drivers Ageing Consumers Promote Pet Population in G7 Markets
- 28. Global Dog/Cat Food Retail Value Share by Price Band Key Trends and Market Drivers
- 30. Global Market Overview Key Trends and Market Drivers Health & Wellness Opportunities Future Outlook and Strategic Recommendations Q&A
- 33. The US$520 Billion Global Health & Wellness Market Health and Wellness Opportunities
- 34. Organic Food And Beverages Go Mainstream… Health and Wellness Opportunities
- 35. … But Manufacturers Need to Seek Out New Markets Health and Wellness Opportunities
- 36. Health and Wellness Opportunities Natural, Organic and Human-Grade Dog and Cat Food
- 38. Health and Wellness Opportunities Leading Fortified/Functional Trends And Ingredients
- 40. Retail Value Performance For Human Pre/Probiotic Yoghurt Health and Wellness Opportunities
- 41. Retail Value Performance For Human Fish Oil Capsules Health and Wellness Opportunities
- 42. Health and Wellness Opportunities Global Nutraceuticals Worth US$228 Billion In 2008…
- 43. … But Retail Sales Still Concentrated In Developed Markets Health and Wellness Opportunities
- 45. Cats, Small Dogs Grow Share of Global Pet Population Health and Wellness Opportunities
- 49. Global Market Overview Key Trends and Market Drivers Health & Wellness Opportunities Future Outlook and Strategic Recommendations Q&A
- 50. Global Sales of Pet Food and Pet Care Products: 2009-2014 Future Outlook and Strategic Recommendations Global Pet Food and Pet Care Products retail value sales still forecast to grow at an average rate of 2-3% annually from 2009-2014
- 51. Future Outlook and Strategic Recommendations Global Sales Will Carry on Growing Through to 2014
- 52. Future Outlook and Strategic Recommendations Value for Money vs Value for Health & Wellbeing
- 53. Future Outlook and Strategic Recommendations Value for Money vs Value for Health & Wellbeing
- 58. Future Outlook and Strategic Recommendations Average forecast growth Average historic growth HIGH OPPORTUNITY LOW OPPORTUNITY Global Pet Care Category Performance:2004-2014
- 59. Future Outlook and Strategic Recommendations Pet Shops and Superstores Outlets Will Grow Globally… Global pet shops and superstores outlets will grow 13% from 2009-2014
Notes de l'éditeur
- 1. A brief background about Euromonitor International and what we do. 1.1 We are a trusted business intelligence source to many of the top companies around the world. 1.2 Our expertise are in consumer markets, for e.g Food and Drinks, Cosmetics and Toiletries, to Travel and Tourism.
- 1. This chart shows the global performance of various categories in the pet food and pet care products. 1.1 For the horizontal axis, it shows the average annual growth in the last 5 years. 1.2 For the vertical axis, it shows the average annual growth in the next 5 years. 1.3 The bubble size represents the market value in 2008 2. The categories are divided into 2 zones. 2.1 We have the low opportunity zone. For example, the orange bubble in the middle of the low opportunity zone represents the economy cat food. 2.1.1 In terms of performance, economy cat food has been growing by 2.8% every year for the last 5 years. 2.1.2 It is expected to grow by 1% every year in the next 5 years. 2.2 In the high opportunity zone, they are typically high-value categories (for example, premium dog and cat food). 2.2.1 The grey bubble right represents the premium dog food. 2.2.2 It has been growing at almost 8% every year for the last 5 years 2.2.3 For the next five years, it is expected to be the most dynamic category, growing at between 5-6% every year. 2.3 Despite the relative growth of economy and mid-priced segments, they are very important in developing markets. BUT, as time evolves, consumers will be more sophisticated, and they will demand higher value products. 2.4 So in the later part of the presentation, we will look at how manufacturers respond to the demand for premium pet food/pet care products
- Distribution The global pet food and pet care products market is currently riding a strong wave of growth, especially in emerging markets. Manufacturers need to build on this momentum and leverage strong word-of-word recommendations through specialist channels, particularly for premium offerings. For economy and mid-priced offerings, maximization of distribution through emerging outlets such as pet superstores will be crucial going forward. Product Segmentation Strong investment in health and wellness pet food will be very important over the medium to long term as pet humanisation is set to become more prominent. Segmentation by specific age, breed and lifestyle continues to present the most significant value-enhancing potential. However, organic and fortified pet food and beverages are fast-growing niche categories in numerous developed markets. Marketing Low prepared gap ratios in emerging markets presents huge opportunities for manufacturers to encourage pet owners to trade up to more convenient prepared pet food, through initiatives such as providing consumer education on the benefits of prepared pet food and making pet food widely available in first and second-tier cities targeting relatively rich urban dwellers. Packaging Going forward, more upscale packaging in the form of plastic pouches and those very similar to human-style containers are set to become even more popular as the premiumisation trend intensifies across all aspects of a product. Specifically, r esealable products are likely to gain in popularity in the medium and long term, especially for consumers preferring to buy in bulk and desiring a convenient solution to storing the product better and for longer after opening. Going forward, more upscale packaging in the form of plastic pouches and those very similar to human-style containers are set to become even more popular as the premiumisation trend intensifies across all aspects of a product. Specifically, r esealable products are likely to gain in popularity in the medium and long term, especially for consumers preferring to buy in bulk and desiring a convenient solution to storing the product better and for longer after opening.