SlideShare a Scribd company logo
Get more of your users to recommend your site   to their friends.
Let’s look at… ,[object Object]
[object Object],[object Object]
Sharing Challenges for Users Information is overflowing! Content for the same URL: changes dynamically Sharing is troublesome!
TRADITIONAL METHODS ,[object Object],[object Object]
Very Inconvenient – Notice the  number of user clicks /actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
On the Receiving end… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Looking Closely ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* … suspect to being trojan viruses, phishing attempts, identity theft…malware installations etc.
Oops “Sharing is Broken…”     ,[object Object],[object Object],[object Object]
Leading websites Successfully use Viral Mktg. “ E-mail page to friends”  … most rudimentary form
Viral Marketing - I ,[object Object],[object Object]
Shortcomings ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing - II ,[object Object],“ Sharing”
Shortcomings ,[object Object],[object Object]
Viral Marketing - III ,[object Object],[object Object],[object Object],Aggregation
Shortcomings of the current ,[object Object],[object Object],[object Object]
The Better Way
Familiar Irrespective of age, geography, or gender, everyone is familiar with a highlighter pen
 
 
The Web2.0 Content Publisher ,[object Object],[object Object],[object Object],[object Object]
Highlights Remembered On revisiting the page, or when directing others to that page  intelligently  remembers highlights
Email it to your friends! ,[object Object],No special software needed to view highlights
 
Viral Marketing - IV ,[object Object],[object Object],[object Object],Consolidated
With Just  A SINGLE CLICK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOUSE-OVER the Highlight Add to ANY Social  Network Use client E-mail Integrated  Messenger Contact List: Auto- completes, auto-builds,  imports: right there! User comments  pre-filled Small Link DISPLAYS highlights Personalize link
Easy Implementation ,[object Object]
SERIOUS ABOUT YOUR BUSINESS? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where can it be added?  (Highlighter Button / Toolpanel)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUT IT ON  ANY  WEB PAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Message Boards / Forums
Corporate Websites
Benefits To Site Owners   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks W  W  W  .  R  O  O  H  I  T  .  C  O  M
Extra Slides W  W  W  .  R  O  O  H  I  T  .  C  O  M
Pain Point ,[object Object],[object Object],[object Object],[object Object],[object Object],Highlights Information
Quick & Simple User Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Community Reach ,[object Object],2) Friends initiate discussion 3) Group cross references with other users who made highlights 5) Community sends info to more people 4) Group expands in community ,[object Object],[object Object]
Widget – highlights feed On Individual Social Profile Page and Blogs
Widget – Highlights Ticker On Individual Social Profile Page and Blogs
Viral Benefits++ ,[object Object],[object Object]
AUTOMATED  ADDITION ,[object Object],[object Object],[object Object]

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