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Scaling WordPress For
Fun and For Profit
RC Johnson
WordPress user since 2007
!
Software developer 
!
Director of Engineering for WP
Engine
Managed
WordPress
Hosting
>600 TB
Daily
40M
Uniques
/ Day
24/7
Support
Growing
by 
25%/Q
17,000+
Customers
>140,000
Domains
WordPress
~20% of
Internet
Scaling WordPress For
Fun and For Profit
!
Leverage
Monitor
Scale
Leverage
Strengths of WordPress
Community
Existing enhancements
Workflow
WordPress as a Platform
Know thyself
Playing to the Strengths
Allow by default
Cautious Blacklisting 
Everyone’s doing it
Caching
Backups
Know The Enemy
Scale
Security
Updates
Monitor
Measuring?
Measuring
Scale
Getting help
Scaling Out with Fire
Proto-CM
Zabbomation
Ansible + Cloud
The Future!
Questions? 
There are some “less good” ones…

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Scaling WordPress for Fun and For Profit