2. Ignoring Elephants = Bad
•Disability is the 3rd largest
market segment, behind men
and women (1.1B people)
•Market is untapped due to
‘charitable’ approach
•Rigorous process will prove
opportunity
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5. What We Offer
Intelligence
•Domestic and international business/disability trends, analysis and insights
•Qualitative and quantitative consumer research
•Insights gathering, assessment and analysis of key internal attitudes, desires and perceived
challenges as they relate to disability
Strategic Platform Development
•Alignment and integration of all disability related programming and intelligence gathering
efforts with the strategic organizational mission under one umbrella
•Development of long-term strategy for systems of interaction with the disability market that
drives sustained value
Targeted Programming
•Talent Sourcing
•Accessible Information & Communication Technologies (ICT) Solutions
•Management Training
•Messaging & Communications
•Community Outreach
•Extreme User-Led Innovation
Valuation & Measurement
•Performance audits to track and measure improvement
•RoD™ Index
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6. IPS Product Portfolio
IPS Strategy IPS Insights Pinnacle Recruiting IPS Capital
Return on DisabilityTM Process Informing Process and Decisions Sourcing the Best, for the Best Investing for Ultimate Value
RoD Assessment Global Economics of Disability Diverse Experienced Talent Principal Investing
Where are your organization’s A macro view on disability for Fee per hire model. Seeking outsized returns from
opportunities in business managers (Released annually) capitalizing ‘stealth’ marketplace
/disability and the Baby Boomer Recruiting Program Build
generation? Best Practice Audit How to hire and retain People Index Investing
Which companies are doing with Disabilities, their Leveraging RoD Index, investing
RoD Map what, and how?(Released Stakeholders and evolving in global large-cap debt/equity
Translates opportunities into annually) Boomers. and soveriegns using observable
strategy and tactics. benchmarks.
Trend Analysis Third Party Branding
RoD Index Papers on emerging topics in Portable credibility through
Sets clear goals and specific business/disability (Released bi- branding and program
deliverables. Measures progress monthly and ‘as it happens’) operation.
based on 320 customizable
attributes. Custom Analysis Resource Collaboration
Company specific consumer and Marshalling talent sources to one
RoD Marketplace market research spigot.
Attract the Customer and market
of People with Disabilities, their Training/speaking
Stakeholders and evolving Customized sessions ranging
Boomers. from ‘Broad business case
around disability’ to ‘Leveraging
quality frameworks in Diversity’
Customers | Employees | Recruiting | Product Development | Risk Management
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7. Return on Disability Process Map
Identify Opportunity Define Strategy Delivering Solutions Measuring Progress
Audit of existing programs/ RoD•Map™ Best Practices Development RoD™ Index
policies • Focus Strategy • Talent outreach, recruiting • Performance Audits
• Focus on specific audiences, • Hone vision and retention • Track Improvement
from executive leadership to • Propel transformation • Management training • RoD™ - Innovation
employees to consumers • Marketing • RoD™ - Allocation
• Diagnoses of gaps in business/ • Safety procedures • Success Metrics
disability program delivery
Messaging & Communications Internal Resources
Assessment & Analysis • Internal corporate Development
• Attitudes/Corporate Culture communications
• Executive Priority Survey – • External brand messaging
Cascading priority of
Objectives Innovation
• Productivity Enhancement
Overview of the marketplace • Product Development
• Business/disability overview
• Macro trends on disability and
economic progression
Insights Gathering
• Customer segmentation
• Ethnographic research
RoD™ Assessment
• Internal & External
Opportunity Analysis
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9. About us
IPS Managing Partner, Rich Donovan
Rich Donovan is a Managing Partner of IPS Group LLC(IPS). Rich worked as a Vice President
at Merrill Lynch & Co in the role Portfolio Manager in New York City. While churning out an
average annual return of 17%, Rich was a key change agent at Merrill to put measurable
results behind disability and ensure that it became a recognized pillar of the firm’s diversity
strategy.
He is the founder of Lime, a New York-based not-for-profit delivering economic
empowerment to people with disabilities. With its partners – Merrill Lynch, PepsiCo, Google,
Target and Goldman Sachs – Lime approaches this space with a ‘rational edginess’ to
combat the existing ‘radioactive’ brand of disability in connecting talent and opportunity in
the workplace.
Rich is a recipient of Merrill Lynch’s 2006 Leadership in Diversity and Inclusion Award in
recognition of the results Lime produced for the firm, The Life Without Limits 2008 Award of
Excellence and was honored as a ‘Champion of Change’ by the Bubel/Aiken Foundation.
He serves on the board of directors of The United Cerebral Palsy Associations and the
Cerebral Palsy International Research Foundation. Mr. Donovan, who happens to have
cerebral palsy, holds a BBA from Schulich School of Business at York University and an MBA
from Columbia Business School. Rich is an avid sailor.
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10. About us
IPS Managing Partner, Dustin Longstreth
Dustin Longstreth is a Managing Partner of IPS Group LLC. He is a founding board member
and an original apostle of Lime, a New York-based not-for-profit dedicated to delivering
economic empowerment to people with disabilities.
Dustin was a founding partner of The New York Branding Company, a brand strategy
consultancy that outsources talent to top NYC based agencies. Prior to founding NYBC,
Dustin was a director of brand strategy at CBX and Wallace Church where he led major
brand positioning and innovation projects for Pepsico, General Mills, Del Monte, M&M Mars,
The Scotts Company, LifeStyles, McNeill Nutritionals and Wine Enthusiast Companies among
many others.
Dustin has been a speaker at Columbia Business School and the Institute for International
Research. He is a graduate of the Actors Theatre of Louisville conservatory training program
and holds an MBA from Columbia Business School.
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11. Contact us
IPS Group, LLC
99 John Street
Suite 520
New York, NY 10038
718.395.7877
www.returnondisability.com
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