This document discusses reasons why technology implementation and organizational change initiatives can fail and provides recommendations. It notes that communication, leadership, unclear objectives, underestimating culture, lack of support, and lack of performance measures are six common reasons for failure. It emphasizes that adoption is an emotional decision and recommends focusing communication on work benefits, designing training, prioritizing initiatives, maintaining commitment after launch, and celebrating successes. The document advocates mapping the change journey, engaging stakeholders, identifying new ways of working, and realizing benefits through ongoing review and innovation.