My presentation at AdTech Bangalore 2012

1. APP
BOOM
Hello!
WHAT
DOES
IT
MEAN
FOR
YOU
AS
A
MARKETER

2. 5
MYTHS

3. MYTH
#1
My
audience
uses
only
iPhone
/
iPad

4. MOBILE
INTERNET
READY
DEVICE
BASE
~
1%
Pad
>
80%
iPhone
+
i FEATURE
PHONES
FEATURE
PHONES
ARE
CRITICAL
FOR
REACH!

5. MYTH
#2
Only
Smartphone
users
enjoy
Apps

6. SURFS
THE
MUSIC
ON
PLAY
GAMES
SOCIAL
MEDIA
INTERNET
LOUDSPEAKERS
ACCESS
All
Phones
PLAYS
RUN
are
SMART!
VIDEOS
APPS
All
this
in
a
phone
cosTng
less
than
$50!

7. APPsolutely
Huge
!
100K
APPS
MILLION
13
DOWNLOADS/DAY
OTHER
APP
STORES

8. #1
Liked
page

9. #1
Liked
page
Facebook
FEATURE
PHONE
138
APP
MILLION

10. MYTH
#3
Mobile
offers
only
Tny
banner
formats,
which
users
don’t
noTce

11. Apps
offer
Premium
Ad
Placement
LAUNCH
AD:
EXIT
AD:
Featured
before
Featured
on
App
starts
exi0ng
the
App

12. IMPACT
GUARANTEED
Minimum
5%
CTR
Unclubered
Full
Screen!

13. MYTH
#4
Mobile
Internet
users
are
the
same
folks
already
using
PC
Internet

14. Mobile
only
Internet
usage
Introducing
India’s
mobile-­‐only
Internet
generaTon
Mobile
is
the
only
way
to
access
Internet
41%
Convenient
when
away
from
computer
40%
Cheaper
than
using
a
computer
39%
Easier
than
using
a
computer
32%
Source:
Opera
-­‐
State
of
Mobile
report

15. HALF
the
mobile
internet
users
NEVER
/
RARELY
use
the
internet
on
a
computer
Source:
Opera
-­‐
State
of
Mobile
report

16. First
Internet
Experience
on
Mobile
NEVER
used
the
Internet
on
a
PC
Actually
find
ads
useful
and
a
form
of
discovery

17. Mobile
ALREADY
ahead
in
India
India
Internet
Traffic:
Desktop
v/s
Mobile
Source:
Mary
Meeker
–
KCPB
–
D10
conference

18. MYTH
#5
=
Usage
paberns
on
Mobile
Internet
are
similar
To
PC
Internet

19. Desktop Internet
Web
Pages
/
Search
Email
/
IM
Streaming
I Cnformation ommunication E ntertainment
Search
/
Reviews
Email
/
Social
Ringtone
/
Wallpaper
Mobile Internet

20. THE
MOBILE
TRIFECTA
65%
55%
30%
DOWNLOADS
SOCIAL/EMAIL
BROWSING
Source: On Device Research, Opera Software

21. App
Advantage
Easy
to
Use
Visual
v/s
Text
Offline
/
low
connecTvity
use
Richer
user
experience
Higher
STckiness
and
Repeat
Use

22. Does
APP
media
make
sense
for
YOUR
BRAND?

23. 1
ENGAGING
THE
YOUTH

24. 84%
ARE
BETWEEN
18-­‐35

25. Example:
Youth
Brands
Reach
the
youth
on
a
media
which
they
love
and
use
through
the
day…
and
night!

26. 2
REACH
TECH-­‐SAVVY
INFLUENCERS

27. Evolved
Users
are
doing
more
than
just
talking
on
mobile
Aware
&
ambiTous
Gadget
freaks
Use
funky
accessories
Influencers

28. Example:
Tech
/
Gadget
Brands
Reach
users
excited
about
consumer
technology
and
influence
purchase
decisions
of
their
friends
and
family

29. 3
Maximize
App
DistribuTon

30. Targeted
Reach,
High
ROI
Audience
Other
Mobile
Media
AdverTsing
Non
Supported
Print
GET
APP
$
$
Supported
Web
Target
beber
for
TV
Non
Mobile
Less
spillage

31. Track
performance
End-­‐to-­‐End
AD
Served
APP
Install
LOSS
in
Media
Change
OFFLINE
ADVERTISING
GET
APP
SEAMLESS
MOBILE
ADVERTISING
From
Click
to
Install

32. MAXIMIZE
App
DistribuTon
No
Media
Jump:
Best
way
to
drive
distribu0on
Reach
new
users
who
don’t
come
to
your
brand
property
Accurate
Targe0ng:
No
Wasted
Traffic
Op0mize
traffic
sources
to
achieve
eCPI
goals

33. Example:
‘App
Savvy’
Brands

34. 4
LOCATION
-­‐
LOCATION
-­‐
LOCATION

35. EffecTve
LocaTon
Based
TargeTng
Circle
TargeTng
– Large
Metro
Markets
–
Mumbai
/
Delhi
– States
with
a
high
“Regional
flavour”
GPS
/
Cell
Tower
based
locaTon

36. Example:
Retail
Brands
FESTIVAL
OFFERS
Durga
Puja:
W
Bengal
|
Onam:
Kerala
YOUTH
HUBS
College
/
Hangout
areas

37. 5
“WOW”
EXPERIENCE

38. APP
MEDIA
IS
MORE
POWERFUL!
WAP
BANNER
ADS
APP
FULL
SCREEN
ADS

39. What
makes
Vserv.mobi
unique

40. AppWrapper TM
Premium
App
Inventory
across
pla;orms
Right
Premium
Super
Timing
Placement
Impacvul

41. AppWrapperTM
RIGHT
TIMING
PREMIUM
PLACEMENT
SUPER
IMPACTFUL
RIGHT
FRAME
OF
MIND
Before/Awer
App
Usage
DownTme
Entertainment
Doesn’t
Compete
for
a`en0on
with
App

42. AppWrapperTM
RIGHT
TIMING
PREMIUM
PLACEMENT
SUPER
IMPACTFUL
LAUNCH
AD:
EXIT
AD:
Featured
when
Featured
on
App
starts
exi0ng
the
App

43. AppWrapperTM
RIGHT
TIMING
PREMIUM
PLACEMENT
SUPER
IMPACTFUL
IMPACT
GUARANTEED
CTR:
7-­‐15%
Full
Screen!
Unclu`ered

44. 10,000+
APPS
TM
Powered
by
AppWrapper

45. Powerful
Ad
Formats

46. Cheers!
kshiTz@vserv.mobi