Presentation from Tim O'Neill of digital agency Reactive for EyeforTravel event in Sydney Nov 2009. On the topic of Website stickiness for travel and tourism brands
24. Tim O’Neill Joint Managing Director, Reactive [email_address] Twitter: @timwoneill www.reactive.com GET IN TOUCH
Notes de l'éditeur
Content repurposed from inflight magazine Plus some bespoke online-only content Objectives; online advertising revenue new site traffic for BA.com Position BA as travel experts (to non-BA passengers)
Content repurposed from inflight magazine Plus some bespoke online-only content Objectives; online advertising revenue new site traffic for BA.com Position BA as travel experts (to non-BA passengers)
vs Site average of 3.5 pages
The ultimate sticky content; content created by users for their friends and family A branded application (before the term was coined) Creates loyal and engaged STA Travel customers
The ultimate sticky content; content created by users for their friends and family A branded application (before the term was coined) Creates loyal and engaged STA Travel customers
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