Teen consumers in the US represent over $200 billion in annual spending. They spend much of their time online and on mobile devices, with 95% online and 75% accessing the internet from mobile. Teens spend an average of 10 hours and 45 minutes online each day, with 25% logging into social media over 10 times daily. Teens prefer to shop at their favorite stores online, with 70% shopping online and 50% shopping exclusively online. They have an average allowance of $780 yearly, with 78% having over $50 in monthly purchasing power.

1. 20 Facts you need to
know about
teen consumers

2. The Purchase Power of Teenage Consumers
35.6 Million U.S. teens represent over
$200 Billion of annual spending Power. They
spend their time online on mobile devices, sharing
interest with friends, and have their own unique
spending and saving habits.
* Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!

3. u.s. e-commerce sales
* Forrester Research!

4. E-commerce sales trajectory
According to Forrester Inc.,
Online consumers will increase
their spending 62% by 2016

5. U.s. m-commerce sales
B
B
B
B
B
B
* eMarketer!

6. Tablet user growth by age
* Monetate!

7. Your teen consumer online
95% of teens are online
* Pew Research!

8. Your teen consumer online
75% of teens access
the internet from
mobile devices
* Pew Research!

9. Your teen consumer online
8-18 year olds spend 10
hours and 45 minutes
everyday online
* Edudemic!

10. Your teen consumer online
25% of teens log into
social media 10+ times
everyday
* Edudemic!

11. What social networks
are hot with teen
consumers?

12. **TThhee AAttllaannttiicc 66//1199//1144!!

13. *The Atlantic 6/19/14!

14. where do
teen consumers shop?

15. Your teen consumer on e-commerce
79% of females
&
76% of males shop online
* Statista!

16. Your teen consumer on e-commerce
70% of teens prefer
to shop at their favorite
stores online
* Piper Jaffray Companies!

17. Your teen consumer on e-commerce
50% of youth prefer to
shop exclusively online
* Piper Jaffray Companies!

18. how do teen consumers
spend?

19. Your teen consumer spending
Average allowance
yearly is $780
* The American Institute of CPAs!

20. Your teen consumer spending
78% of teens have more
than $50 in monthly
purchasing power
* Piper Jaffray Companies!

21. 41% of girls ages
13 – 18 bought 10+ items of
clothing in the past
6 months
*Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !

22. 57% of teens said they are
saving for apparel
*Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !

23. $11.8 B was reported in friendly
fraud, 1 in 4 merchants
experience friendly fraud
* 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!

24. Only 50% of parents have installed
parental controls For their kids online
interactions, but 72% worry that their kids
will reveal too much online.
* Edudemic!

25. If you have any questions contact ReadyPulse :
contact@readypulse.com
Readypulse.com
@readypulse