Slides for our 5-minute lightning talk at NYME 2015.

1. Realeyes
Better Video Marketing with Emotions

2. Founded at Oxford University
40 top professionals in London, Boston
and Budapest offices, 11 PhDs in R&D
Global technology leader in emotion
measurement
Analytics value from largest emotions
database linked to real-life outcomes
Growing SaaS to Brands, Agencies, and
Media Companies

3. We measure
emotions to
guide better
business
decisions
Over 90% of human
behaviour is driven by
emotions

4. Emotion
measurement
3D modelling
allows for head movement
Cultural differences
addressed with country norms
Tackles ‘in wild’ occlusions
(glasses, beards, bad lighting etc)

5. Combining the latest in computer vision
and machine learning with automated
workflows.
Realeyes
Emotional intelligence
Fast & affordable
Simple integration & scalable
Linked to real-world outcomes

6. 1. Sample
Servicing more than 60 countries, you
choose your target audience and specific
demographics: Sample or Live audience
- surveys optional.
2. Collect
Natural viewing experience people view
content wherever they have a web
connection. They see a simple “opt-in”
screen and then view as normal.
3. Report
Emotions are gathered from all
audiences and processed in near real
time and delivered on a dashboard.

7. Slice-n-dice data
Easy to read, second by second charts with
customisable views and data segments
(emotions, gender, age, income level etc)
Compare Norms
Benchmark single videos or entire campaigns
against norms from similar categories,
markets and geographies.
Performance
EmotionAll® is a simple, presentation-ready
overview report, including a 1 to 10
performance score.

8. Target the right audience with your best content
Optimise
Edit your video as
necessary to maximise
impact with the precision of
second-by-second traces
Target
Know how best to allocate
your media spend by
identifying who engages
with your content and its
earned media potential
Predict
Confidently foresee real-
world outcomes like social
media activity

9. We have the
world’s biggest
social media
emotion validation
dataset
2202
videos
365k
views
6m
actions

10. Source: Realeyes analysis of 2,083 YouTube videos and 371,245 video views in March 2015
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Predicting
consumer
behaviour
EmotionAll®
linked to social
performance
Sales prediction
with top FMCG
partner

11. Thank you
realeyesit.com | @realeyesit | #EmotionMirror