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The Importance Of Online Marketing

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Chi-chi Ekweozor
Chi-chi Ekweozor

Social Media workshop presented on 12th March at Bradford Gallery at a Creative Bradford event organised by Fabric.

FormationDivertissement et humourTechnologie
1  sur  66
Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] The Importance of Online Marketing
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv A Little Bit About Me
[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv A Brief History
Real Fresh TV www.realfresh.tv ,[object Object],[object Object],[object Object]
www.realfresh.tv
Clients www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv Once upon a time…
www.realfresh.tv There was only one way to market…
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv Along came broadband Internet...
www.realfresh.tv
www.realfresh.tv And an incredible shift started to take place…
www.realfresh.tv Institutional Control Consumer Control
www.realfresh.tv The truth is…
www.realfresh.tv
www.realfresh.tv The future will only magnify this trend.
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv The Lesson For Film Makers?
www.realfresh.tv Use the Internet
www.realfresh.tv It is (mostly) free
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
[object Object],[object Object],[object Object],www.realfresh.tv Chelsey: OMG!
www.realfresh.tv Chelsey: OMG! http://www.bebo.com/chelsey-omg
www.realfresh.tv Our Man Inside http://ourmaninside.com/
[object Object],[object Object],[object Object],www.realfresh.tv Our Man Inside
[object Object],[object Object],[object Object],www.realfresh.tv Gillian Lee Smith
www.realfresh.tv Gillian Lee Smith http://gilflingsdesigns.typepad.com/gilflings_designs/
[object Object],[object Object],[object Object],www.realfresh.tv Stephen Fry
www.realfresh.tv Stephen Fry http://www.stephenfry.com/
[object Object],[object Object],[object Object],www.realfresh.tv Sweet Mandarin
www.realfresh.tv Sweet Mandarin http://www.sweetmandarin.com/
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
A Beginner’s Guide To Social Media www.realfresh.tv
Social Media....? www.realfresh.tv
www.realfresh.tv
This is...a beginner’s guide to... all that? www.realfresh.tv
“ I Want Me Mum!” www.realfresh.tv
Hang on, it’s actually... www.realfresh.tv
Simple as... www.realfresh.tv
That’s right, A... B... C... www.realfresh.tv
A: About You www.realfresh.tv
A: A bout You www.realfresh.tv ,[object Object],[object Object],[object Object]
B: Blog... later www.realfresh.tv
B: B log... later www.realfresh.tv ,[object Object],[object Object],[object Object]
C: Communicate www.realfresh.tv
C: C ommunicate www.realfresh.tv ,[object Object],[object Object],[object Object]
Now for the numbers... www.realfresh.tv
As in...1...2...3... www.realfresh.tv
1: 1 st Listen (then converse) www.realfresh.tv
2: “2” Do List (Make one) www.realfresh.tv
3: 3 Things You Must Avoid www.realfresh.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Using Social Media
www.realfresh.tv
Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Using Social Media
www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
A Quote from Twitter: “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv
The End. www.realfresh.tv
Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv
Credits www.realfresh.tv Beginner http://www.flickr.com/photos/tphoangviet/1028692511/ Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385 Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid
Credits www.realfresh.tv Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Free to dance http://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained G enie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg
Credits www.realfresh.tv Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ O pen Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/
Credits www.realfresh.tv Links to Social Networking Sites on Slide #39 Digg - Social News - http://digg.com Flickr - Photo Sharing - http://flickr.com Twitter - Micro-blogging - http://twitter.com YouTube - Video sharing - http://youtube.com Upcoming - Event sharing - http://upcoming.org Last.fm - Social Music Sharing - http://last.fm Delicious - Social Bookmarking - http://delicious.com MySpace - Social Networking - http://myspace.com Technorati - Blog search & Networking - http://technorati.com Jaiku - Micro-blogging - http://jaiku.com Facebook - Social Networking - http://facebook.com MyBlogLog - Social Networking for Blogs - http://mybloglog.com Slideshare - Sharing PowerPoint Slides - http://slideshare.com

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