Media Relations Modernised

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Presentation to CIPR Yorks/Lincs on the importance of Twitter to media/influencer relations

Actualités & Politique Technologie Business

• 19,304 journalists, bloggers and analysts
• 6,172 outlet accounts
• 205 millionstatus updates combined
@cnnbrk most followed outlet with 11.8m
…though @nytimes may have more
active ones at 2.6m
Lissted’s current database

The standards of influence?
Measures of social capital?
No.
Maybe.
Relevance is key

Listen and Engage
Tweetdeck Twitter listsHootsuite

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Media Relations Modernised

1. Media Relations Modernised

5. Conversations

7. Media relations dilemma

10. Over 80% of journalists are on Twitter

11.

12. • 19,304 journalists, bloggers and analysts • 6,172 outlet accounts • 205 millionstatus updates combined @cnnbrk most followed outlet with 11.8m …though @nytimes may have more active ones at 2.6m Lissted’s current database

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17. 8.19am

18. 3.12pm

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