EPISODE 2: TRANSMEDIA, THE PRESENTATION
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This document outlines an agenda for a transmedia 101 episode discussing environmental factors influencing transmedia, examples of transmedia, and the relationship between transmedia and social media. It covers topics like how geek culture and technology have improved engagement, the importance of narrative, participation and real-world elements in transmedia, and how marketers now co-create with artists and content spreads across social networks.
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EPISODE 2: TRANSMEDIA, THE PRESENTATION
- 1. EPISODE II: TRANSMEDIA 101 Reanesh Kanaganayagam
- 6. Examples