1. AS Media Evaluation
By Rachel Black

2. Question 4
• Who would be the audience of your media
product?

3. • My target audience for my media product would be 14-21 year old
females, as these are typically the types of people who are looking
for alternatives to typical media products and are trying to find a
career in music or are just looking for undiscovered artists/bands.
However this is just my target audience, and I believe that my
media product would be appealing to an older age range and male
audience, as I have found from doing my audience research that
there are people out there who look for undiscovered artists/bands
and would be interested in buying/subscribing to my media
product.
• I have made my media product a reasonable price so that my target
audience could afford it as, people from my target audience
wouldn’t really have a lot of money to spend on luxuries like music
magazines.
• Despite my media product being different to other media
products, I have tried to keep to media conventions, so that my
target audience would notice my media product as a music
magazine they would enjoy.

4. Question 5
• How did you attract/address your audience?

5. • Before starting the production of my media product I decided to get some audience feedback
(http://rachelblack2496.blogspot.co.uk/2012/12/audience-research-and-analysis-of-data.html)
so that I knew what I was putting into my music magazine would attract to my target audience.
• I also tried to keep it similar to other music magazines so that they knew that it was a music
magazine, however changed some conventions as my music magazine has a unique selling point
and I also wanted it to stand out against other music magazines.
• In my music magazine I have also artists/bands who my target audience may know and may not
know so that it intrigues my target audience into buying my media product.
• For my music magazine I decided to use websites so that my target audience would be able to use
digital media to get parts of my magazine online, rather than buying it on paper as my age group
are interested in and like to use the Internet. I will also have a link to YouTube so that my target
audience can see where their favourite bands and artists started or just listen to their music.
• I believe that I have attracted my audience just by having my unique selling point; a music
magazine, which is dedicated to undiscovered artists/bands so that they can become discovered
without the aid of talent shows and so that my target audience would become inspired to get into
music. Also from doing my research
(http://rachelblack2496.blogspot.co.uk/2012/12/institutional-research_10.html) I already knew
that there was already a market for my media product.
• I have also included enough information into my music magazine so that my target audience would
feel satisfied with the information that is inside the music magazine, as 14-21 year old females
want details about their favourite artists/bands and how to get involved into music. However I
haven’t wrote a lot on the page so that my target audience don’t get put off, but also so that it
keeps to music magazine conventions.