1. Presentation
Make 2013 the
year of new
_
business
Master Builders Association
Thursday 7 March 2013

2. _
What’s your biggest problem
with your business website?
Make 2013 the year of new business
Thursday 7 March 2013

3. Does your business website do all this?
2.
Generating
website 3.
leads Turning
web leads
1. into
Generating 4. customers
website Strategy
traffic and
campaign
analysis
Make 2013 the year of new business
Thursday 7 March 2013

4. Components of an effective lead generating website
How many does your website have?
‘Top of the funnel’ offers
Online forms and 2. Email marketing
landing pages Generating
website 3.
leads Turning ‘Bottom of
web leads the funnel’
1. into sales offers
Generating 4. customers
website Strategy
Blogging traffic and
campaign
Search engine analysis
optimisation (SEO)
Quarterly goals
Make 2013 the year of new business
Thursday 7 March 2013 Continual performance tracking

5. What’s wrong with this website?

6. _
Get your website performing as
your most powerful marketing
tool with inbound marketing.
Make 2013 the year of new business
Thursday 7 March 2013

7. Inbound marketing costs 60% less for every
qualified enquiry (lead).
Cost per qualified enquiry (lead)
$350
$300
$250
$200
$332
$150
$100
$134
$50
$0
Traditional outbound marketing Modern inbound marketing channels
channels
Make 2013 the year of new business Source: Hubspot ‘The State of Inbound Marketing’ 2012
Thursday 7 March 2013

8. Inbound marketing produces higher quality
enquiries (leads).
Timing Relevance Value
They’re in the mood Your website is
Your website contains
for researching and relevant to what they
content that is useful
enquiring when they have searched in
to them.
find you online. Google.
You need: a
You need: online You need: search
blog, fact sheets and
forms and landing engine optimisation
case studies.
pages. (SEO).
Three reasons why your inbound leads are higher quality than
the people who receive your outbound marketing materials.
Make 2013 the year of new business
Thursday 7 March 2013

9. Inbound marketing is more measurable.
How many people saw your last newspaper ad?
How many of those people became qualified leads?
How many of those leads became new customers?
Make 2013 the year of new business
Thursday 7 March 2013

10. Inbound marketing compounds over time.
200
180
160
140
120
100
80
60
40
20
0
Organic web traffic has quadrupled as a direct result of our inbound marketing program.
We haven’t spent a cent on pay-per-click internet advertising!
Make 2013 the year of new business
Thursday 7 March 2013

11. One simple inbound marketing program that does all this
‘Top of the funnel’ offers
Online forms and 2. Email marketing
landing pages Generating
website 3.
leads Turning ‘Bottom of
web leads the funnel’
1. into sales offers
Generating 4. customers
website Strategy
Blogging traffic and
campaign
Search engine analysis
optimisation (SEO)
Quarterly goals
Make 2013 the year of new business
Continual performance tracking
Thursday 7 March 2013

12. Special offer (cont.)
… by giving you all this:
• A brand new five-page optimised website
built on our all-in-one web marketing platform (optional)
• Professional website copywriting to engage and impress your web visitors
• Email marketing campaigns to nurture your leads until they’re ready to buy
• Keyword optimised content (such as blogs and case studies) to present you as
the expert and get you ranking in the search engines
• Landing pages to capture all of your new enquiries
• Ongoing search engine optimisation / keyword analysis to keep improving your
search engine rankings over time
• Quarterly strategic reviews and performance reports.
Make 2013 the year of new business
Thursday 7 March 2013

13. Client case study: one month with inbound marketing
Website lead
conversions
Started inbound
marketing 1 January
2013
This client has already exceeded all of their targets for this quarter.
What will be achieved after six months? Twelve months?

14. _
Make 2013 the year of new business
Thursday 7 March 2013

15. _
Make 2013 the year of new
business. Seriously.
Register your interest here:
http://consult.beccamarketing.com.au/web-marketing-package-for-small-business-all-in-one/
Make 2013 the year of new business
Thursday 7 March 2013

16. Questions
?
Make 2013 the year of new business
Thursday 7 March 2013

17. Helpful links
_
• View today’s presentation slides:
http://www.beccamarketing.com.au/blog/post/master-builders-workshop-make-2013-the-
year-of-new-business/
• Subscribe to the Becca Marketing blog:
http://consult.beccamarketing.com.au/subscribe-to-blog/
• Connect with Becca Marketing on Facebook:
http://www.facebook.com/beccamarketing
• Follow Becca Marketing on Twitter:
@becca_marketing
• Connect with Rebecca on LinkedIn:
http://www.linkedin.com/in/rebeccamadsen
• Send us an email:
hello@beccamarketing.com.au
Make 2013 the year of new business
Thursday 7 March 2013