1. Target Audience:

2. Psychographics:
• The psychographics of the audience will be hedonists, aspirers and
mainstreamers, they look up to other people, they follow the crowd and
like to be in with what everyone else is doing, the clothes they wear are
influenced by the magazines that they read and the music they listen too.
The age range of the audience would be 16-21, they would be girls that
are looking for the best in life. They gain a lot of pleasure from the music
they listen to and the clothes they wear. They also aspire to do well in life
and look up to celebrities to be like them, although they are individual
with hair colours and hairstyles, a little more outrageous than other
people. On the jicnar scale they will be A-C, they listen to radio 1 and
music like Ed sheeran, Adele and Rihanna.

3. Fashion:
• The style of the audience will be very similar to the celebrities that they
look up to and aspire to be, they will shop in shops like h&m, top shop and
river island, something's that they wear will be quirky, this will make the
attention on them. The celebrities that they like to dress like would be
Fern Cotton, Rita Ora and Kim Kardashian. They take a lot of care with
there appearance, and always want to be seen looking good, they
wouldn’t be seen without makeup on or with flat hair, also going to the
gym often to burn off the takeaway they had at the weekend or the
cheeky chocolate bar they ate last night, having the perfect figure is
important to them. They are interested in all the big fashion cities, such
as, Paris, London and New York, travelling the world to see these places is
something they want to do.

4. Music:
• The music that my audience will listen to will vary with how they feel, some days they might
want something that really pulls on there emotions such as Adele, or another day they could
want to listen to something that makes them want to get up and dance like the Swedish
house mafia. They love going to music festivals, especially the well known popular ones like V
fest, Reading and The Big Chill. They like to buy music that is top of the iTunes charts and
purchase there music from iTunes, they maybe up to date with the newest music but they
also admit to listening to the old tunes from there cd collection like, Busted, S-Club and
Steps, there guilty pleasures that they listen to when there alone.