SRP Small Business Study 2012: Social Media 101

1. SOCIAL MEDIA 101
Chris Toward – ctoward@philanthropysquared.com
Rebekah Cancino – rebekah.cancino@gmail.com

2. What is your goal?
Why social media?
What do you want to contribute?
@ctoward - @rebekahcancino
#srpsmallbiz

3. The power of standing
for something bigger
than yourself is that it
makes people care.

4. When in Rome…

5. Don’t be that person at the
cocktail party that nobody
wants to talk to.

7. Have a plan. Repurpose when you can.
Always keep it consistent.

8. Repurposing Content
blogs, newsletters
live presentations
video, podcasts, testimonies

9. Keeping Consistent
editorial calendar
voice, tone, style guide
Hootsuite, Tweetdeck, Buffer, Seesmic

10. So, what makes a social
media superstar?

11. LISTEN

12. You aren’t really listening if you’re only
looking for an opportunity to be heard.

14. CONTRIBUTE

15. Be an expert.
Share your expertise unselfishly.

16. BUILD it?
What is
RELATIONSHIPS

18. REWARD
LOYALTY

19. "Fans are twice as likely to
consume and 10 times more
likely to purchase than non-fans"
"People are savvy enough to
know when a Facebook page is
contrived and manufactured."

20. ENCOURAGE
INTERACTION

21. "Pinterest is a huge source from a
referral standpoint, even beating
out referrals from Facebook . . . It
speaks to the power of engaged
audience members."

22. MAKE NEW
FRIENDS

23. Target new friends who look like your
best customers.

24. Questions?
Chris Toward – ctoward@philanthropysquared.com
Rebekah Cancino – rebekah.cancino@gmail.com