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Altoids
- 2. Mad Fiction Anthony Brazeau Carah Culver Jake Hayes Rebekah Hollins Kelsey Marcil
- 3. Altoids
- 5. Strengths Established reputation Recognizable product Iconic packaging Gained consumer trust
- 6. Weaknesses • Many aren’t familiar with the amount of flavors they offer • They’ve dropped out of the market recently (not heavily marketed in the UK) • The tin can is all they have • Product fails (gum & dark chocolate dipped mint, breath strips) • Stocked in relatively few stores • Out-dated
- 7. Opportunities Go Green: Altoids can are tin plate which is one of the most recyclable materials. This may hit hard with environmentally friendly folk. Personal "Me" aspect: Ask people to show what they hold in their cans.. Money Savers: Altoids Mints have a shelf life of 18 months, while their other products have a 12 month life. Romance: Actors often use breath mints before romance scenes in movies. You know everyone wants to be like the stars! New Kid Drug Scene: Kids these days are taking way more drugs and pills, especially for their Wompy Womp Dubstep. Variety: People love choices, it seems every mint and gum company is coming out with new packaging and design, but how many are as cool as a tin can?!? History in comfort: Altoids were originally made to relieve intestinal discomfort Confidence: Fresh breath can always be a confidence booster. "I'm addicted to Altoids, I call them acting-pills"-Harrison Ford
- 8. Threats It may seem too old fashion, not up to date. The competitors are making more flavors, changing up their design, and keeping up with advertising for the most part. Altoids isn’t the main highlight, what you see on TV is Ice Breakers and Mentos. Altoids came dangerously close with their last campaign on copyright issues which could hurt them if they don’t do something new and exciting. They have spent millions doing failed flavors such as the chocolate covered mints. There are so many different breath mints such as Tic
- 10. Target Analysis Target’s Needs and Goals Publications They Read Confidence Online news Being prepared Groups They Belong To What keeps them up at night? Professional organizations (Ad Club) Not succeeding at life Special Events & Important Dates The thought of failure Presentations for work/school Places to Find Target Family – weddings, funerals Public transportation Work lunches/dinners Movie theatres Where They Look for Information Music venues/concerts Google People-centered events/organizations Facebook/forums online Stores where they shop, places where they socialize Friends/word-of-mouth Convenience stores Grocery stores Facebook Pinterest
- 11. Target Analysis specific 22 years old- worries about the future- family, money, home marketing student shops at forever 21, american apparel, thrift stores smoker likes going to small concerts and shows avid coffee drinker- morning breath plus coffee breath plays volleyball for fun interviewing with jobs- one on one always on the go parties most weekends- doesn't always doesn't sleep much remember a tooth brush likes to read but doesn't have much time for studious- study dates with partners pleasure reading interns at a marketing firm favorite holiday is thanksgiving- family,food, football favorite food is pasta- Olive garden exam week stress loves hanging out with her friends procrastinates by being on pinterest likes visiting art galleries works at Jimmie johns as a delivery girl- works for enjoys scrolling through wordpress tips