Recruitment Brochure

1. How to
create
Recruitment
Brochure

2. Every company has brochure and should have it in pdf format. Brochure of 2 pages are
readable while more than 3 pages are unable to read as it takes too long time to load to
view.

3. What are the contents to be written on Brochure?
Content is king. Unique content is the best way to attract clients. Don’t write like a story.
Don’t use “we” in your content. Content should be to the point and attractive. You can add
images relevant to your content. Your brochure should contain all the details including
senior employees and their responsibilities.

4. What should be added?
• About
• Services
• Industry Verticals
• Recruitment Procedure
• Clients
• Testimonials ( Clients and Candidates )
• Contact Details ( 1 email id and 1 phone number )

5. If you are creating single page brochure then construct the layout so that readers find easy
to read and understand. Look at the structure:
Company logo
Industry verticals
Clients
Image………………………..
About us
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
………………………………………………………………
…..
Contact details
Services
Recruitment Process

6. Don't add too many images. For 2 pages, you can add details like client testimonial,
profiles of founder, co-founder, and other senior persons designation and their
backgrounds including their photos.

7. Quality, Size ,and content of the brochure
Make sure that your brochure is free from blur content and images.
For single page brochure, exceed the width so that it exactly fit the window.
The size of the brochure should not exceed 500kb.
Do not copy from others
Use standard software to create brochure i.e. Adobe Photoshop , Microsoft Word

8. How to write the content
About – Start from beginning; founded, founder, and strategy to business expansion. Don’t
forget to explain your headhunted database. Explain the unique way of approaching
candidates.
Services – Mention the services what you do; training, talent hunting, executive search
etc. Summarize the services you offer.
Domain – Don't provide unnecessarily all the domains. If you are working only for
particular field of sectors, name the list.
Procedure– Don’t copy from others. Provide your own way of reaching candidates.
Mention step by step procedure.
Testimonials– Providing testimonials of clients and candidates build strong positive
reputation. Provide not more than 4 testimonials for 2 page brochure.
Contact– Add contact details; 1 mobile number, 1 landline number, and 1 email id
including employee name and his/her designation responsible for BD.

9. Online Marketing
Once you competed the brochure, upload it to various document sharing sites like
• Slideshare
• Scribd
• Docs
• Website and blog
Also link to other social sites like facebook, twitter, linkedin etc
For email, b2b environment, you can attach brochure with small description.
Hardcore copy- nowadays, hardcopy are rarely used. Instead of hardcopy, many companies
go for PowerPoint presentation for demo.

10. http://headhuntinginrecruitment.blogspot.in/