The document discusses how firmware over-the-air (FOTA) updates can increase machine-to-machine (M2M) adoption. FOTA allows devices to receive firmware updates over the air, helping to avoid recalls, reduce fragmentation, and improve the customer experience. Lessons from the mobile industry show that FOTA is successful because the value chain is committed to it, it has a proven ROI, and big brands provide OTA updating. For M2M, FOTA could first be applied to segments with less complex value chains and where customer requirements call for it. Red Bend Software's vRapid Mobile Fuse solution allows delivery of FOTA updates from concentrators to devices over various connectivity options.

1. Yoram Berholtz, Director of Market Adoption
November 2013
How Firmware Over-the-Air (FOTA)
Can Increase M2M Adoption
© 2013 Red Bend Software - Confidential

2. Red Bend Software,
Leader in Mobile Software Management
1,300+ models
1.75 billion devices
© 2013 Red Bend Software - Confidential
2

3. What is FOTA – Firmware Update Solution
Generates Firmware Update
Package
Performs Device Update
OTA
Delivery
Source
Image
Update
Package
Generated
Target
Image
Target
Image
vRapid Mobile Update
Generator extracts only
the essential differences
between versions
Software Management
Center is used to plan,
run, optimize and monitor
the update campaign
© 2013 Red Bend Software - Confidential
vRapid Mobile Update
Installer applies the new file
to the existing software
image on the device to
create an updated version
3

4. Manufacturer Trends and Challenges
Decoupled software from
hardware
Entrance of Android in M2M
Device life cycle
© 2013 Red Bend Software - Confidential
4

5. Operator Trends and Challenges
Device and OS fragmentation
Complex M2M value chain
Cooperation and alliances
© 2013 Red Bend Software - Confidential
5

6. Lessons from the Mobile Industry
 FOTA helps Operators and
OEMs to :
▪ Avoid software recalls
▪ Decrease the software
fragmentation
▪ Improve customer experience
▪ Decouple the software cycle from
the hardware cycle
▪ Reduce time-to-market
▪ Overcome value-chain
complexities
© 2013 Red Bend Software - Confidential
6

7. Lessons from the Mobile Industry
 Why it is Successful?
▪ Mobile value-chain is committed
to FOTA
▫ FOTA exists in almost
every type of device
▫ Consumers demand it
▫ Operators and OEMs
perform updates
▫ OS vendors release
frequent updates
▪ An excellent track record
▪ Proven ROI
© 2013 Red Bend Software - Confidential
7

8. Big Brands Provide OTA Updating
Over-the-air update is the best approach to get the highest adoption
© 2013 Red Bend Software - Confidential
8

9. FOTA Proliferation in M2M
 Find the right use-cases
 Start with segments with less
complex value-chain
FOTA
 Identify customer requirements
for FOTA
 Technical challenges can be
overcome with innovative
solutions
© 2013 Red Bend Software - Confidential
9

10. The Solution: vRapid Mobile® Fuse™
1
23
4
1
2
3
4
CAN/GPRS..
Concentrator
© 2013 Red Bend Software - Confidential
ECU/AMR…
10

11. Summary
 The M2M market volume is increasing significantly
 M2M Operators and OEMs are experiencing some
challenges that can restrain M2M adoption
 FOTA can help to increase M2M adoption as it did to
the smartphone and tablet market
© 2013 Red Bend Software - Confidential
11

12. © 2013 Red Bend Software - Confidential