This document discusses how Rotary clubs can use social media to increase visibility and engagement. It notes that while 62% of people know the name Rotary, few understand what Rotary does. It then outlines the current challenges for Rotary clubs, advantages of social media like increased visibility and communication, and examples of how Rotary clubs can use platforms like Facebook, including creating Facebook pages and promoting events. The document aims to demonstrate how social media can help more people understand and engage with Rotary clubs.

1. SOCIAL MEDIA:
AND OTHER MAGICTRICKS

2. “62 percent of people
know our name, but few
know much about us”
-2012 International Assembly

3. If a tree falls in a forest…

4. We do so many things
but how much of it
known outside the ‘four
walls’ of the Club?

5. Group Exercise

6. What are your questions?

7. OVERVIEW
2014 Rotary Context
Why should you care? ie Market Forces
What is Social Media
Advantages for Clubs
Examples

8. CURRENT
CHALLENGES
FOR
ROTARY CLUBS

9. WHY YOU SHOULD CARE?
!
MARKET FORCES

10. ECONOMIC

11. SOCIAL

12. TECHNOLOGY

13. THE BIG IDEA

14. TRAFFIC X CONVERSION
=
CUSTOMERS
(MEMBERS / SUPPORT / DONATIONS - ROTARY CONTEXT)
Key Principle 1

15. THE INTERNET IS MADE OF
CONTENT
!
NO CONTENT = INVISIBLE
Key Principle 2

16. PR Channels? Multiple pillars…

17. What is Social
Media?

18. ADVANTAGES FOR CLUBS
• Cost
• Visibility
• Communication
• New Members
• Document history
• Publish on the go
• Network with local
organisations
• Search Engine
Optimisation
• InternationalToasts?

19. ROTARY EXAMPLES

20. ROTARY EXAMPLES

22. ROTARY EXAMPLES

28. Press Releases
Photos
Newsletters
Member Profiles
Director reports
Website
Email
Photo Gallery
Mobiles
iTunes
Our Publishing Setup

29. FACEBOOK
PAGE
ANATOMY

30. FACEBOOK
Profile Page
Bob
Mary
Jim
Club
Business

31. FACEBOOK
POSTS

32. FACEBOOK ADS
Cost Effective!!!

35. EXAMPLE -
PROMOTING AN EVENT

36. Group Exercise

37. Questions

38. rotaryredcliffecity.org
!
@rotaryredcliffe
!