Presentation by Carol Coletta, president and CEO of CEOs for Cities, on the opportunities cities have to attract and retain creative workers

1. CityOpportunities
CityOpportunities

2. The Talented City
The Connected City The Distinctive City The Innovative City
CityOpportunities

3. 25-34 year olds are most educated and work hard
CityOpportunities

4. 4m fewer 25-34 year olds
1990 2000
Two-thirds of top 50
metros lost 25-34
year olds
CityOpportunities

5. Talent is mobile: 1999 - 34% of 20-29 year-olds
moved, 22% of 30-34 year-olds moved
CityOpportunities

6. 64% choose place first
CityOpportunities

7. Clean, green and safe
CityOpportunities

8. 25-34 year-olds living
within 3 mi of the
CBD
1980: 10% more
likely
CBD
1990: 12% more
likely
2000: 33% more
likely
47 of Top 50 Metro
Areas
CityOpportunities

9. Creative & cultural industries
CityOpportunities

10. 2.2m Creative jobs
1.8m Transportation equipment
1.3m Computers & electronics
(115.7m US Jobs)
CityOpportunities

11. Super Creatives
CityOpportunities

12. 4.4m Creative
Workers =
3.4% of all U.S.
Workers
(115.7m US Jobs)
CityOpportunities

13. 4m Live in Metro Areas
3.1m Live in Top 50 Metro Areas
(4.4m Workers)
CityOpportunities

14. 3.4% Creative Occupations
3.7% Creative Occupations Metro
3.9% Creative Occupations Top 50
CityOpportunities

15. 2.2m Creative Jobs
in the U.S.
CityOpportunities

16. 1.9m Jobs in Metro Areas
1.5m Jobs in Top 50 Metro Areas
(2.2m Jobs)
CityOpportunities

17. Creatives 53%
more likely to live
close-in
6.5% live
within
3 mi
Top 50 Metro Areas
CityOpportunities

18. 41% Creative jobs within
3mi
17% Total jobs within
3mi
(Less Sprawl)
Top 50 Metro Areas
CityOpportunities

19. 25-34 year-olds 33%
more likely to live
within 3 mi of CBD
41% of creative Creative workers
53% more likely
jobs are located
within 3 mi of to live within 3 mi
CBD of CBD
CityOpportunities

20. Kids in Cities: Young people are coming back
CityOpportunities

21. images....
Safety Space Schools
CityOpportunities

22. The market is there
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23. 78 m people repurposing their lives
• Youthfulness
• Impact
• Possibility
CityOpportunities

24. • Maximizers (15%)
Your targets: • Diss/Contenteds (8%)
• Re-Activists (15%)
CityOpportunities

25. Green is in
• Sierra Club membership up 1/3 in 4 years
• Concern for environment 77% up from 62% in 2004
• Public transit is up
• Recycling is up
CityOpportunities

26. Greenest action: Get out of your car
Best place to do that: Downtown
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27. Baby Boomers
Young people
Cities attract
prefer downtown
creative workers
and jobs
sustainability Young families
5 Trends favoring cities
CityOpportunities

28. Cities are the solution
CityOpportunities