InfoUSA Mid Market Presentation

info USA – Founded in 1972 Public company since 1992 – NASDAQ (IUSA) Revenue: $750 Million Comprised of 28 subsidiaries divided into 3 groups: Database, Research, and Services ,[object Object]

[object Object],Nearly 4 million customers use info USA to find new customers & grow their sales info USA’s database powers the directory services of the top internet sites, including Google, Yahoo!, and AOL Customers include Microsoft, Wells Fargo, Mapquest, and Time

[object Object],Specializes in marketing and database consulting for mid-size companies with 500-10,000 employees Three Regional offices serve businesses throughout the U.S. Database Marketing Consultants offer personalized, in-office consulting

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Only Company to Own 12 Proprietary Databases

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Contact Name & Title Company Name Primary & Secondary Address City, State, ZIP+4® Phone & Fax Number SIC Codes Employee Size Sales Volume Years in Business Yellow Page Ad Size ABI / infoUSA Number ,[object Object],Credit Rating Score Business Status (HQ/Branch) Web Address Work-at-Home Call Status Code & Tele-Research Date Geo-Coding (Latitude/Longitude) Own / Lease Building And More!

[object Object],What is Corporate Linkage? A system of linking businesses together that are related by ownership or trade name. infoUSA has created an “Operational Linkage” or “Marketing Linkage” concept. Ultimate Parent Companies Subsidiary or Division Headquarters Branch Locations or Plants TOTAL 31,232 28,140 1,546,084 1,605,456 ____________________________________________________ More than 1.6 million records in the info USA database are part of the linkage system.

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[object Object],with Lifestyle Selects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Bankruptcies & Tax Liens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Help you identify your best consumer & business prospects Provide postal. Telemarketing, and opt-in email prospect lists to support your online and offline efforts Clean in-house customer files Append in-house files with valuable information for profiling & marketing research Provide custom analytical services including cloning and response models Reduce your selling costs, and increase your sales & profitability ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],List enhancements: data appends / file overlays Merge/purge: duplicate removal Suppression file processing: DMA telephone, mail & email DNC files, FTC DNC file, deceased List Hygiene: NCOA LINK® , DSF2, CASS, DPV (USPS ® Licensee) + Proprietary DMCOA Customer profile analysis & marketing penetration reports Business & consumer modeling services

[object Object],Business Elements for Append include: Phone number Fax number SIC codes & descriptions Contact names & titles Employee size Sales volume Years in business Corporate linkage And more! Consumer Elements for Append include: Phone number Household income Age Wealth/net worth models Home value Length of residence Own/rent status And more!

[object Object],Business Email Campaigns 2.3 Million Opt-In Business Emails All records are demographically matched. Contact information available, including phone numbers and mailing addresses Each individual has opted-in for third-party offers Price of email rental includes delivery of email message We deploy the emails and provide you the details of the campaign Consumer Email Campaigns 15 Million Opt-In Consumer Emails Each individual has been contacted All records have a postal address Price of email rental includes delivery of email message We deploy the emails and provide you the details of the campaign

Email b ,[object Object],Business Email Campaigns 2.3 Million Opt-In Business Emails Selection criteria include: Consumer Email Campaigns SIC Code Sales Volume Employee Size Professional Title One professional per company Key executives Years in business All emails per company 15 Million Opt-In Consumer Emails Selection criteria include: Age Gender Lifestyle selects Income Credit card Homeowner/renter Length of residence And more!

Profiling & Modeling ,[object Object],Analyze Your Customers and Find More Like Them Customer Profile Information Includes: Employee size Sales Volume Credit score rating Major industries, SIC Codes Modeling & Analytical Services Include: Age & income Household income Buyer income Home value & own vs. rent Standard profiling reports Geographical Mapping Penetration reports Customer profile analysis Zip models Cloning models

[object Object],Manage Your Marketing Dollars, Maximize Sales Growth MarketZone ® GOLD: Analyze your current customers, find new prospects, create reports, manage marketing campaigns and generate new sales. ROI Calculators: Get an instant snapshot of potential ROI using our online ROI calculators

[object Object],More than 35 years’ experience Helping salespeople, entrepreneurs, small, medium, and large businesses, and others find new customers and grow their business Bold blend of marketing services & Custom solutions help companies succeed We spend $50 million a year to Bring our customers the freshest, most complete databases available Long-term, partnership approach to client relationships … Your Success is Our Success!

Thank you for your time! Mike D. Peterson Sr. Database Marketing Consultant For more information, call at 952-541-6503 [email_address] Or visit us online at: www.infousamm.com

InfoUSA Mid Market Presentation

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InfoUSA Mid Market Presentation