1. SOCIAL MEDIA

4. 1. Ideas on how to expand your
CUSTOMER BASE using video and
social media.
2. Ideas on how to grow your
REFRESHABLE MEDIA OFFERINGS
using video and social media.
3. Best practices on how to tap into your
CURRENT client base to implement a
video exposure strategy.

5. iPhone Blackberry Android

6. SOCIAL = PUBLIC ACCESS
MEDIA = YOUR PARTICIPATION

7. Social Media Marketing is about
categorizing content, and
capitalizing on your brand’s
differentiating niche.

9. 1. GENERATE EXCITEMENT
2. INVITE PARTICIPATION
3. EDUCATE ABOUT ANYTHING
4. MAKE INTRODUCTIONS
5. PRAISE ACCOMPLISHMENTS
6. DEMONSTRATE VALUE

10.  You WILL miss out on nearly SEVEN TIMES
more buying visitors from your site.
 You WILL lose your competitive edge over
your competition.
 You WON’T be able to tap into the
growing demographics of people
searching for what you offer via VIDEO.

11.  It’s INSTANT communication with current
clients and a draw for potential ones.
 If given a choice between a video link or
textual email, people will choose the video
link 7 out of 10 times.
 Static Web Pages are “ANALOG” . Web
Pages that include Videos are “DYNAMIC”
and the refreshable content can be
indexed for weeks & months to come.

13.  Video record EVERYTHING you can.
 When in doubt…VIDEO
 A Picture is worth a thousand words… but
a Video is worth 100 thousand words
 The more relevant video content you
have, the easier your websites will be
“found”.
 Short, Sweet, and Simple…Characteristics of
a GREAT video.

16. iPhone Blackberry Android

18. 1. Tap into YouTube Marketing to attract more
clients to your brand and to your business?
2. Get hands-on Coaching to get you started?
3. Personally work with Social Media Experts in
several different disciplines?

27. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
www.twitter.com/redriverpro
www.facebook.com/redriverpro
www.linkedin.com/in/danfowler
www.ustream.tv/redriverpro