Advertise Yourself!
The alternative for indoor location of
Bluetooth Smart devices
Jeffrey Dungen
Co-founder and CEO
reelyActive

Ordre du jour
the Past:
Stories of pain
the Present:
A world of potential
the Future:
A new paradigm?

The Past: Stories of Pain
So, you want to build a low-power
wireless device that can
communicate a few bytes of ID
and/or sensor data…

Home Automation Project
(2002-2003)
Internet-connected home automation
• Expensive hardware
• Minimal radio integration
• Complicated!!!

Real-Time Location System
(2004-2010)
Precisely locate low-power wireless devices in real-time
• DIY radio
• DIY hardware
• DIY wireless protocol, …

reelyActive
(2012…)
Simple, accessible RTLS and wireless sensor network
• DIY wireless protocol
Success!
But…

The Present:
A World of Potential
Bluetooth Smart:
• Accessible, highly-integrated hardware
• Standard wireless protocol
• Global reach (2.4GHz)
• Ability to send a few bytes of information in an
advertising packet
…everything is finally in place!

Advertising is awesome
Our approach to real-time location has always included
even the simplest, most cost-effective devices.
The devices advertise themselves to fixed
infrastructure which handles the “smarts”.

The awesome alternative?
The billions of smartphones on
this planet take the opposite
approach to indoor location.
Blog post: http://reelyactive.com/
blog/archives/158

Bluetooth Smart can flip this around
Any Bluetooth Smart device, including smartphones,
can (at least technically) advertise itself to its
surroundings
In September 2013, we showed this principle with iOS
devices running iBeacons
BUT, this is severely restricted by the mobile OS
Video: http://www.youtube.com/watch?v=CsYNHXSlVQY

The future:
a new paradigm?
Smart Devices
The Internet of People
Smart Spaces
The Internet of Things

Smart Spaces
for dumb (and smart) devices
Smart Spaces can sense, identify and locate the
devices within
Smart Spaces consolidate a real-time understanding of
the world at a human scale
Bluetooth Smart is a key enabler for Smart Spaces

Smart Space applications
All technically possible today
Conferences
Retail Automation
Parking

Example: Live Directory

The challenges moving forward
• Mobile OS
• Privacy & Security
• Standards
• for identifiers
• for metadata
• Infrastructure
1 billion Bluetooth Smart devices shipped last year,
and they’re not all phones!

Contact
Jeffrey Dungen
jeff@reelyactive.com
EUI-64: 00-1b-c5-09-40-10-00-69
reelyActive
http://reelyactive.com
@reelyActive | +reelyActive
Thanks for your time!