A World of Potential
• Accessible, highly-integrated hardware
• Standard wireless protocol
• Global reach (2.4GHz)
• Ability to send a few bytes of information in an
…everything is finally in place!
Advertising is awesome
Our approach to real-time location has always included
even the simplest, most cost-effective devices.
The devices advertise themselves to fixed
infrastructure which handles the “smarts”.
The awesome alternative?
The billions of smartphones on
this planet take the opposite
approach to indoor location.
Blog post: http://reelyactive.com/
Bluetooth Smart can flip this around
Any Bluetooth Smart device, including smartphones,
can (at least technically) advertise itself to its
In September 2013, we showed this principle with iOS
devices running iBeacons
BUT, this is severely restricted by the mobile OS
a new paradigm?
The Internet of People
The Internet of Things
for dumb (and smart) devices
Smart Spaces can sense, identify and locate the
Smart Spaces consolidate a real-time understanding of
the world at a human scale
Bluetooth Smart is a key enabler for Smart Spaces
The challenges moving forward
• Mobile OS
• Privacy & Security
• for identifiers
• for metadata
1 billion Bluetooth Smart devices shipped last year,
and they’re not all phones!