This presentation was made in scope of the Technology Entrepreneurship Venture Lab 2012. Please find a youtube video about the idea here: http://www.youtube.com/watch?v=A0LqapQLMt0

1. Bring your home wherever you go!
April 23, 2012
RoboMove

2. Agenda
RoboMove: a truly differentiated investment proposition 2
Moving services industry 4
Business plan overview and analysis 6
Key points of discussion and next steps 10
Appendix 12
RoboMove 1

3. Relocating Challenges
Difficult emotional
transition, away from
Discomfort due to time familiar environment
difference between 1
packing everything and
final arrangement of
new home
5
High levels of stress
connected with the
request of careful
planning and packing
2 details
ISSUES
High moving costs
related to packing and 4
moving supplies,
redecorating the new
house
3 Extremely time
consuming due to need
of packing up the entire
RoboMove house 2

4. Let RoboMove Take You Home
Key value propositions Moving Services
Our relocating services are offered 7
Relocating days a week/24h a day, including
twice as fast weekends and public holidays. No more
need of packing, planning, home
redecorating or house coverage
If you are moving on a budget or you FASTER
want a good quality/price tradeoff, our
Competitive
remotely controlled robots offer the EASIER
prices
best services with very low workforce
requirements
LESS EXPENSIVE
The higher availability of moving power, SAFER
Easiness in together with increased work precision
relocation and safer moving techniques will insure
a reduction in the stress of relocating + PROFESSIONAL
With RoboMove as your moving
services company, you get much more
Personalised than moving your things from there to
services there. You get a personalised service
with choices to move the way you want
RoboMove 3

5. Agenda
RoboMove: a truly differentiated investment proposition 2
Moving services industry 4
Business plan overview and analysis 6
Key points of discussion and next steps 10
Appendix 12
RoboMove 4

6. Moving services industry
-2.4% growth in 2007-12, the industry struggles to rebound from the effects of the economic downturn
Market breakdown of household goods Market Description
shipment by type of customer (2010)
Market size: US$ 15bn
2% Americans who move, annual percentage: 12.5%
Americans who move, annual number: 37.1 million, or 15.8 million
households
Individuals 10.5% moved within the same state (31,385,000)
24% 1.56 moved to a different state (4,660,000)
35% Corporate
0.36% moved from the US to another country (1,087,000)
Military
Of Americans who moved (37,105,000):
Other 84.5% moved within the same state
39%
12.5% moved to a different state
2.92% moved from the US to another country
Source: AMSA
Average house sizes (sq feet) Industry analysis and trends
3000 2,700 Individuals form the industry's largest revenue source, with demand
2,469
2,266 dependent on real estate sales, the construction of new homes,
2000 disposable income levels and other wealth effects
1,500 The slowing US economy and the depressed real estate market
have hit the Moving Services industry particularly hard, as all
1000 performance indicators contracted in 2008 and 2009
Revenue will return to growth, but the industry will struggle to reach
0 prerecession revenue levels
Households sizes tend to become bigger, leading to a decrease in
1970 2000 2006 2009
the desire to move to a new place
Sources: IBISWorld, US Census
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7. Agenda
RoboMove: a truly differentiated investment proposition 2
Moving services industry 4
Business plan overview and analysis 6
Key points of discussion and next steps 10
Appendix 12
RoboMove 6

8. RoboMove Business Plan
 Pricing factors: For a house in 2009:
 No. of robots involved (the more, the faster)
2700 sq ft * $15
 Size & weight of the house
Pricing Model = $40.500
 Distance to move
 Cost structure of service:
 Lifting robots
Cost structure
 Driving robots
 1 Human supervisor
 Self driving cars for the driving component adapted to a large truck
Proprietary  Modified crane for the lifting component
Tech
 Remote Controlling technology
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9. Main competitors
Atlas World Group, Inc. is a holding
ATLAS WORLD GROUP Atlas Family of Companies
company and the parent of Atlas Van
Lines, Inc. Since 1948, customers have
trusted Atlas for integrity, quality and
solutions in household moving
Leading moving company
Over the last ten years, income from all
operations has more than
doubled, exceeding $900 million in 2005
SIRVA Sirva Brands include: SIRVA, Inc. is a leading worldwide provider
of company relocation services and moving
solutions, providing more than 300,000
relocations per year to
companies, government employees, and
individual consumers
Presence in more than 150 countries
UNIGROUP UniGroup Family of Companies UniGroup is a St. Louis, Missouri-based
global transportation enterprise, specializing
in the movement of household effects and
high value products
Consolidated revenues of $2.2 billion
6
RoboMove

10. Marketing Strategy
 Cheaper than manual labor
price
 Architecture / House
 Making the impossible Building Magazines
promotion
product
possible: moving your
house  Trading Fares for houses
 Webpage
 One on One service & post
sale
place
 Everywhere with a street
 Marketing to consumers directly
9
RoboMove

11. Agenda
RoboMove: a truly differentiated investment proposition 2
Moving services industry 4
Business plan overview and analysis 6
Key points of discussion and next steps 10
Appendix 12
RoboMove 10

12. Key points for discussion and next steps for 2012
Key points for discussion and next steps for 2012
1  Robot Programming experts
HR  Robot Construction experts, outsourcing possible
Management  Moving expert to get to know the business specifics
 Legal advisor for unsupervised traffic
2  Robot Programming / Construction plans until 21.12.2012
Technical  Test moving
consideration
 Modify robots for different streets/routes/houses
3  Set legal framework
Milestones
 Find a lead customer
4  $60k yearly payment per hire
Financial  8 Programmers, 2 Legal Guys, 5 marketing people = 15 * 60$ = 900.000 $/year
resources  300.000 Construction outsourcing
 Raw materials or cars/robots to modify to be used as moving robots
 Servicing team
RoboMove 11

13. Agenda
RoboMove: a truly differentiated investment proposition 2
Moving services industry 4
Business plan overview and analysis 6
Key points of discussion and next steps 10
Appendix 12
RoboMove 12