NAIOP LinkedIn For Business Slides

What Is LinkedIn? Lead Generation LinkedIn Groups LinkedIn Company Pages + live demo Next Steps 1 2 3 4 5

3 2 3 4 1 Launched in 2003 120m+ professionals worldwide Professional network Grows at a rate faster than 2 members/second

1 1 LinkedIn connects: Customers Businesses Employers College Students & Grads Job Seekers Prospects

Personal Pages Company Pages Groups Q&A Discussions 5 4 3 2 1

37% of LinkedIn users are female 63% of LinkedIn users are male *Pew Research Center

36% of Twitter users are male 64% of Twitter users are female *Pew Research Center 37% female 63% male

LinkedIn by Age *Ignite Social Media

*Pew Research Center Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.

Customer Acquisition by Channel

Customer Acquisition by Channel B2B vs. B2C

Anybody can join a LinkedIn group!

*Lab42 81% of LinkedIn users belong to a LinkedIn group.

Does your company have a LinkedIn company page? Over 2 million others do .

2 1 Announce News Boost Status

3 2 3 1 Announce News Boost Status Count activity

1 2 1 3 2 4 Create a company page. Have your employees link from their LinkedIn profiles. Share the page with your social networks. Network!

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